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The Planet Group

Podcast Program Manager Job at The Planet Group in Culver City

The Planet Group, Culver City, CA, US, 90232

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Job Description

Podcast Program Manager
Location:
Hybrid onsite in Culver City, CA, Cupertino, CA, or New York, NY
Schedule: 40 hours
Duration: 12 Months; potential to extend
Pay: ~67/hr, DOE

The Planet Group is looking for a Podcast Program Managerto join our well-known Fortune 500 client on a 12-month contract, working a hybrid schedule in Culver City, CA, Cupertino, CA, or New York, NY

Podcast Program Manager Qualifications:
  • 5-7+ yrs of experience at a media agency/in-house agency group with traditional and digital media buying processes, production and trafficking
  • BS/BA degree required
  • Strategic, process and data-driven with expertise in planning, execution, and optimization of audio advertising campaigns
  • Strong understanding of the audio landscape, excellent negotiation skills, and a passion for emerging formats and trends are essential
  • Deep understanding of paid media and the process by which Audio ads are produced and brought to life in media
  • Hands-on experience managing podcast and streaming audio campaigns
  • Experience on the sell side implementing advertising programs through direct and programatic channels is a plus
  • Strong grasp of tactical campaign execution: media buying, production and execution, buy types and production methodologies. OOH/DOOH production and activation is a plus
  • Functional understanding of ad serving and 3rd party validation partners (i.e. CM, DoubleVerify, WhiteOps)
  • Familiarity with platforms such as Spotify Ads Studio, AdsWizz, Megaphone, Acast, iHeartMedia, and programmatic audio buying tools
  • Strong communication skills, with ability to clearly articulate media impact through a performance lens
  • Understanding of the ad tech and martech landscape; experience working with tech platforms for various buying and attribution needs
  • Critical thinker with ability to identify technical workarounds
  • Established vendor and partner relationships a plus
  • Broad vertical experience a plus (Services LOBs span entertainment, finance/payments, apps, music, podcasts, books, sports, gaming, etc.)
  • Knowledge of brand safety, ad verification tools, and compliance in audio environments
Podcast Program Manager Description:
  • Help define the program and processes, collaborate with in-house media, analytics, creative, and strategy teams to execute and optimize paid media campaigns
  • Serve as a point of contact for internal and external partners on podcasts, vodcasts, streaming radio, TV and OOH campaigns
  • Activate placements across podcasts, streaming platforms (Spotify, Pandora, iHeartRadio, etc.), and terrestrial radio
  • Hands on the end-to-end tactical planning and execution of cross-channel paid media campaigns across Services
  • Oversee the tactical planning, launch, management and optimization of Services media campaigns
  • Demonstrate clear and thorough understanding of traditional and digital advertising, while delivering strategic campaigns to successfully hit directed KPIs
  • Work with the channel managers and analytics to validate campaign performance through strategic testing will be vital to creating successful Audio and Video campaigns


The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it's from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.

The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.