Betterhealthgroup is hiring: Content Marketing Specialist (Healthcare) in Florid

Overview Our mission is Better Health. Our passion is helping others. What’s Your Why? Are you looking for a career opportunity that will help you grow personally and professionally? Do you have a passion for helping others achieve Better Health? Are you ready to join a growing team that shares your mission? Why Join Our Team: At Better Health Group, it’s our commitment, our passion, and our culture that sets us apart. Our Team Members make a difference each and every day! They support our providers and payors, ensuring they have the necessary tools and resources to always deliver best-in-class healthcare experiences for our patients. We don’t just talk the talk - we believe in it and live by it. Be part of a team that shares your passion and drive, and start living your purpose at Better Health Group. Responsibilities Position Objective: The Content Marketing Specialist will develop and implement effective marketing strategies to promote our products and services, enhance brand awareness, and drive engagement. Responsibilities: Develop content to drive Better Health Group’s no-cost, payer-funded program that helps primary care practices improve care coordination and patient outcomes, increase revenue, and successfully transition to value-based care Assist in the execution of marketing campaigns across multiple channels (digital, social media, email, traditional, etc.) Ensure campaign messaging is consistent and effective across all channels, driving engagement and increasing awareness Create content for social media posts, blogs, and other digital platforms to engage both B2B and B2C audiences Ensure consistent and on-brand messaging across all digital touchpoints Report on content performance metrics, offering recommendations for optimization and improvement based on data analysis Assist in conducting market research to understand the needs of independent primary care practices, trends in healthcare, and competitive landscape Participate in omnichannel content distribution and monitor campaign performance across digital and traditional channels Maintain brand guidelines and ensure consistency across all marketing materials and communications Use content management systems (CMS), digital asset management (DAM) tools, and project management systems (e.g., Monday.com) to manage content production and ensure proper documentation and file organization Assist in the creation of promotional content for industry trade shows, conferences, and other events, including flyers, brochures, and post-event follow-ups Provide logistical and content support during events as needed Additional duties as assigned Position Requirements/ Skills: Bachelor’s Degree in Marketing, Communications, Journalism, or related field, preferred 3+ years of experience in marketing or related role with direct authorship of various types of business and marketing communications B2B and B2C (writing samples required) Industry experience, preferably in healthcare, Medicare, Medicare Advantage, or Medicare Supplement plans, desired Proficient with Google Suite (Drive, Gmail, Docs, Sheets, Slides) and Microsoft Office (Word, Excel, PowerPoint) for real-time collaboration Preferred experience with video scripting, and video editing (using Camtasia, Adobe Premiere, and AfterEffects) Demonstrated knowledge of, and competency in business writing Demonstrated skill in summarizing complex sets of information into meaningful, clear, non-technical language Excellent written and verbal communication skills; must be comfortable communicating with internal and external stakeholders Strong interpersonal and presentation skills Appreciation of cultural diversity and sensitivity toward target patient populations Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines Must have a high level of creativity Ability to work cross-functionally with multiple teams; ability to work independently with minimal supervision Excellent organizational, time-management, and multi-tasking skills with strong attention to detail Strong critical thinking and problem-solving skills Must be results-oriented with a focus on quality execution and delivery Demonstrated ability to handle data with confidentiality Physical Requirements: Requires standing, walking, pushing, bending, kneeling, and reaching Ability to sit for extended periods of time Requires corrected vision and hearing to normal range Ability to operate a motor vehicle and have own means of transportation Key Attributes/ Skills: Has a contagious and positive work ethic, inspires others, and models the behaviors of core values and guiding principles An effective team player who contributes valuable ideas and feedback and can be counted on to meet commitments Is able to work within the Better Health environment by facing tasks and challenges with energy and passion Pursues activities with focus and drive, defines work in terms of success, and can be counted on to complete goals Other: Position can be remote in one of our core states of business. However, travel will be required, specifically to Tampa, FL. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. #J-18808-Ljbffr