Social Media Specialist

Description:

 Sweathouz is hiring a Social Media Specialist to lead day-to-day content and strategy across Instagram and Meta platforms. This role will take creative ownership of our social presence including building content that highlights the Sweathouz member experience, grows our audience, and drives community engagement.

This is a content-forward role that blends visual storytelling, trend spotting, community interaction, and performance tracking. If you live on Reels, understand what drives engagement, and are confident creating original content from concept to post; wed love to meet you.

What Youll Do

• Own daily content execution across Instagram and Facebook
   
• Create and publish a minimum of 3 Stories per day and 3+ feed posts per week
   
• Produce Reels and content that support brand campaigns and member acquisition
   
• Respond to DMs, comments, and mentions in brand voice
   
• Engage proactively with community, followers, and UGC
   
• Plan and coordinate studio-based content shoots
   
• Track platform performance (reach, engagement, follower growth, conversions)
   
• Report on trends, test new formats, and recommend creative direction
   
• Support franchise and field teams with localized content and brand assets

Requirements:

 What Youll Bring

• 24 years of experience managing social media for lifestyle, wellness, or fitness brands
   
• Portfolio of original content (Reels, Stories, short-form video, etc.)
   
• Deep knowledge of Instagram features, trends, and content formats
   
• Strong visual storytelling and copywriting skills
   
• Experience using social media tools like Later, Hootsuite, or Sprout Social
   
• Ability to work on-site and coordinate in-studio content creation
   

Compensation details: 56000-80000 Yearly Salary

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