Marketing Content Specialist Job at New River Community College in Muncie

Overview

Position Title: Marketing Content Specialist

Compensation: $53,000 - $55,000

Department: Office of the AVP of Admissions_D

About this opportunity: Do you have a talent for transforming ideas into compelling content? The Office of Admissions is seeking a creative, strategic Marketing Content Specialist to lead high-priority communication projects. In this role, youll take charge of developing impactful messages, producing persuasive copy, and designing engaging creative assets for diverse audiences across multiple platforms. Youll collaborate with a talented team to develop marketing strategies, strengthen our brand voice, and create content that inspires action. If you're ready to make a significant impact on student recruitment and bring Ball State's story to life, wed love for you to apply. Candidates for searches must have current authorization to be employed in the U.S. without employer sponsorship.

Responsibilities

• Plan, manage, and execute marketing campaigns that support each stage of the admissions funnelfrom lead generation through application, admission, and enrollment. Oversee projects from initial concept to final delivery, coordinating timelines, creative development, and stakeholder input. Ensure all campaign elements are strategically aligned with enrollment goals, tailored to the needs of prospective students and families, and consistent with the universitys brand and messaging standards.
• Develop original, engaging, and brand-aligned content for a variety of platforms, including email and print materials. Craft persuasive, tone-appropriate copy and create visual materials that effectively communicates with and recruits prospective students and their families.
• Create and maintain user-friendly, visually appealing, and brand-aligned web content that supports student recruitment and engagement efforts for the Office of Admissions and campus partners. Include original, persuasive, and tone-appropriate copy and visuals. Ensure all web content reflects the Universitys strategic goals, adheres to accessibility standards, and remains current, accurate, and consistent across departments. Collaborate closely with internal teams and campus partners to optimize user experience and support the evolving needs of higher education enrollment marketing.
• Effectively manage time and stay organized to balance multiple competing priorities, ensuring the timely completion of critical projects. Maintain a clear understanding of how each project aligns with the broader strategic goals of the division, the University, and campus partners.
• Consistently monitor production schedules and communicate proactively and transparently with supervisors and team members to keep everyone informed of progress.
• Maintain expertise in emerging design trends, evolving technologies, and best practices in higher education marketing. Proactively contribute innovative ideas, design approaches, and content strategies that position Ball State University as a leader in the industry, while continuously enhancing the effectiveness, relevance, and impact of marketing and recruitment communications.
• Support and attend Admissions events as needed; may require some evenings or weekends.
• Perform other related duties as assigned.

Minimum Qualifications

• Bachelor's degree from an accredited institution.
• At least two years of experience in advertising, marketing, communications, public relations, or related field. Demonstrated proficiency of high-quality, professional-level copy-writing, editing, and design for print and digital projects.
• Excellent communication, organizational, time management, and project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment. Strong creative and visual storytelling abilities. Proficient with technology, including design software (Adobe) and a comprehensive understanding of design principles. Basic understanding of HTML.

Preferred Qualifications

• Masters degree in Advertising, Communications, Journalism, Marketing, Public Relations, or related field.
• Three or more years of professional communications and marketing experience, ideally in a university environment. Experience with aCRM and proficient in HTML.

How to apply

Please follow upload instructions to attach all of the required support documents listed below.

• Resume (Required)
• Portfolio/Link to Portfolio (Required)
• Cover Letter (Optional)
• Licenses/Certifications (Optional)

For inquiries about this position

Kristie Whited, Assistant to AVP of EPM

kwhited@bsu.edu

What we offer

At Ball State University, we understand the importance of balancing professional responsibilities with personal well-being. We offer paid 24 vacation days, 12 sick days and 10 holidays a year. Our paid parental leave (6 weeks) is available, along with affordable health and dental insurance, long-term disability and life insurance plans, and retirement benefits to provide financial security. We also offer a generous tuition benefit for employees and eligible dependents.

Let's fly together toward a secure and prosperous tomorrow.