Do you deeply know hand tools and have the ability to describe them and their uses? In this role, your work is to know our tools, their applications and user communities, and the competitors' lineups so you can help us make great marketing content. It is expected that you have an extensive background in professional or advanced personal use of hand tools to be successful in this role. If you are looking for a traditional and conventional marketing job that draws on having an education in marketing or similar background, this is not the role for you.
In many cases, you will be the project leader responsible for developing the content that brings our tool to the market. You will need to fully understand real uses of our products and have the ability to visually communicate the features to our users across multiple forms of media such as photos, illustrations, charts/graphs, and videos.
Responsibilities
- • Research many sources to build a comprehensive understanding of the product itself, the competitive landscape, the core users, and the core use cases
- • Work with the Product Development department to fully understand the functionality, features, materials, and attributes of our products
- • Brainstorm all of the points that are true about our products and distill down the most useful and helpful pieces of information that users want to know
- • Provide feedback to our Product Developers about users' needs and expectations
- • Develop written and visual storybooks as drafts of our content before final production
- • Work with others on the content team to create and publish new content to Tekton.com, social media, and emails
- • You appreciate simple, high-quality tools and have deep and detailed experience using them in your work or personal projects
- • You are able to lead others and organize projects
- • You have well-formed opinions that you can defend with real facts
- • You are a team player who knows when to ask for help or change your mind
- • You have a natural skepticism for convention, but respect the value of tradition and learning from others
- • You can craft a clear, concise message about the tools using visuals and language that tool users will appreciate because you have strong intuition for what matters to them and in what order
- • You have the artistic and writing ability to turn your thoughts into marketing content
- • You are highly precise with details and determined to deeply research any given topic to become an expert
- • You are exceptional at thinking in models and patterns
- • You have exceptional values including honesty, integrity, and empathy
- • Background in web design
- • Background in photography (shooting, editing, composition)
- • Experience with sketching, creating graphics, and arranging layouts
- • Experience with Figma, Photoshop, and Illustrator
- Starting at $55,000 to $85,000 per year depending on individual qualifications
- Full-time employees receive health, dental, vision, life, and hospital indemnity insurance; paid time off; a 401(k) program; and tuition reimbursement.
- This is a full-time salaried position located in Grand Rapids, Michigan. The work is mostly onsite, with lots of outside visits to locations where tools are being used.
- Head of Tool Applications and Content
- The Tool Applications and Content department is the link between our Product Development department and our users. They take in information about user needs and use cases and share them in the company, assist in developing new offerings, and produce the visual and written marketing content for our tools.
- https://apply.tekton.com/tekton/form/EmploymentApplicationDesignCreative/formperma/9p8pYjNU-XBm9d9ZoJ3mIf0jV3kT5vSCPVeSrRvh-fI