Sr. Product Marketing Manager, Consumer Financial Services

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Company Overview

PayPal has been revolutionizing commerce globally for more than 25 years. It creates innovative experiences that simplify moving money, selling, and shopping, while keeping them personalized and secure. PayPal empowers consumers and businesses in approximately 200 markets to thrive in the global economy. The company operates a global, two?sided network that connects hundreds of millions of merchants and consumers, providing end?to?end payment solutions and a suite of financial services products.

Job Description Summary

We are seeking a highly strategic, creative, customer?first, data?oriented Manager of Product Marketing to lead product marketing for our suite of Financial Services products, including the PayPal Debit Card, Direct Deposit, and Savings. Reporting directly to the Director of CFS Product Marketing, you will shape product vision, strategy, positioning, and go?to?market plans to deepen customer engagement, increase retention, and unlock new revenue streams. The role requires exceptional cross?functional collaboration with Product, Commercial, Lifecycle, Analytics, Integrated, and Brand teams, with a sharp ability to analyze market trends, customer insights, and a proven track record of driving adoption and usage.

Essential Responsibilities

• Lead cross?functional teams with design, engineering, and marketing counterparts to deliver product initiatives.
• Own and manage product roadmaps, prioritization, and discussions with stakeholders.
• Identify and quantify new opportunities based on market trends, customer needs, and research.
• Develop go?to?market strategies, including positioning, messaging, and value propositions for key products.
• Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints.
• Coordinate product launches and marketing plans with Product, Sales, and Marketing teams.
• Advocate for customer needs and insights to guide product development and marketing strategies.
• Monitor competitors and industry trends to refine positioning and messaging.
• Measure the success of go?to?market initiatives and their impact on product adoption and revenue.
• Ensure legally approved messaging and guidance is developed and maintained across channels.

Key Responsibilities

• Product Positioning & Messaging: Develop clear, differentiated positioning for PayPals loyalty offerings, grounded in deep customer insight and competitive analysis; ensuring they resonate with our target audiences and differentiate us in the market.
• Customer & Market Insights: Partner with Insights and Analytics teams to identify adoption drivers, unmet needs, and market trends shaping subscription and loyalty engagement. Stay ahead of industry trends to identify new opportunities.
• Cross?Functional Collaboration: Work closely with Product, Commercial, Design, and Consumer Insights to align on product vision, roadmap, and market needs. Act as the voice of the customer in product development discussions.
• Go?to?Market Leadership: Lead the end?to?end go?to?market strategy including product launches, feature updates, and ongoing marketing campaigns to drive awareness, consideration, adoption, and growth.
• Creative Excellence: Work with your Marketing and Creative counterparts to uphold creative excellence and consistent voice of consumer throughout campaigns.
• Performance Metrics & Optimization: Define key performance indicators (KPIs) and measure the success of product marketing initiatives. Use data?driven insights to optimize campaigns and inform future strategies. Partner with Marketing Analytics to post?mortem launches and set us up for a successful learning agenda.
• Stakeholder Management: Effectively engage senior stakeholders across the company, keeping them informed about performance and quickly escalating and unblocking any challenges.

Minimum Qualifications

• Minimum of 8 years of relevant work experience and a Bachelors degree or equivalent experience.

Preferred Qualifications

• Bachelors degree in Marketing, Business, or a related field; MBA preferred.
• Strong program management skills, highly organized.
• 8?10 years of product marketing experience, with at least 5 years in a leadership role, ideally within tech, fintech, or consumer digital products.
• Proven track record of successfully launching and growing digital products in a highly competitive market.
• Strong analytical skills with a deep understanding of market research, data analysis, and customer insights.
• Exceptional communication and storytelling skills, with the ability to translate complex product features into clear, compelling messaging.
• Demonstrated ability to lead cross?functional teams and work effectively in a fast?paced, matrixed environment.

Compensation and Benefits

• U.S. national annual pay range: $100,500 to $173,250.
• The role may include an annual performance bonus, equity, and medical, dental, vision, and other benefits.

EEO Statement

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

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