Web and Email Manager, Integrated Philanthropy Marketing

The Front-End Web Developer builds fundraising websites, produces emails, and works on special projects as assigned for the Division of Philanthropy. This position reports to the Senior Assistant Director, Web and Email, Integrated Philanthropy Marketing and carries a portfolio of fundraising programs, consulting with internal teams on website and email marketing strategies to help reach and exceed fundraising, participation, and philanthropic goals. Responsible for assisting the entire Division with reaching financial goals.

The onboarding of this role will include a comprehensive training process which includes completion of online modules, shadowing colleagues, as well as hands-on learning experiences throughout the first calendar year in the role.

Embody Dana-Farbers Core Values: Impact; Excellence; Compassion & Respect; Discovery; and Equity and Inclusion every day. Add value to the Dana-Farber community by seeking opportunities to collaborate across the Institute. Foster an ethical, positive, results-oriented culture founded on open communication.

This position is considered remote, 0-1 days onsite at 10 Brookline Place, Brookline, MA each week. DFCI guidelines state that employees must reside in New England: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, or Vermont.

APPLICATION REQUIREMENTS:

Resume and cover letter required with application submission. If you wish to disclose your personal pronouns, please include them within your resume and cover letter submission.

Responsibilities

• Manage and maintain a digital marketing portfolio of fundraising programs for the Division of Philanthropy. Responsibilities include:
• Advising on and implementing responsive web marketing strategies, including front-end web development and updating website content to ensure optimal user experience and conversion optimization.
• Advising on and implementing responsive email marketing strategies, including building and testing email campaigns and optimizing code based on best practices.
• Advise on strategies and content layout optimizations for marketing landing pages as needed.
• Develop online surveys as needed.
• Uphold brand guidelines and content standards set for the Jimmy Fund.
• Stay up-to-date with and advocate for digital marketing best practices. Help educate Division of Philanthropy on best practices.

Requirements

• At least 3-5 years experience developing and implementing successful web and email strategies.
• Strong proficiency in HTML, CSS, Photoshop, Dreamweaver (or comparable code editor), Microsoft Office, web content management systems, and email marketing platforms.
• Ability to manage multiple projects simultaneously, meet all deadlines, and provide quality client service.
• Bachelors degree required.

Knowledge, Skills, and Abilities Required

• Excellent coding skills with a strong understanding of HTML, CSS, and responsive design techniques.
• Strong knowledge of email marketing strategies, testing, and reporting. Strong understanding of email personalization and segmentation strategies.
• Strong knowledge of website development and production, including experience with front-end web development and web content management systems.
• Excellent project management and organizational skills, attention to detail, and strong written and verbal communication skills.
• Strong analytical skills, including knowledge of web and email metrics and reporting tools.
• Experience with or knowledge of CMS software. Blackbaud Luminate Online and Acquia/Drupal are preferred.

The hiring range is based on market pay structures, with individual salaries determined by factors such as business needs, market conditions, internal equity, and based on the candidates relevant experience, skills and qualifications.

Salary: $80,104

Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other characteristics protected by law.

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