League Growth Marketing Manager Hybrid, Roswell, GA

At RCX Sports, we proudly serve as the premier youth sport operating partner for the NFL, NHL, MLS, MLB, NBA, and WNBA. We provide officially licensed uniforms, comprehensive resources, and dedicated support, empowering league operators to run the very best youth sports leagues and events in their communities.

Our mission is grounded in the transformative power of sports. Were dedicated to ensuring every child has the opportunity to play the game they love. By empowering league operators to effectively run and maintain their programming season after season, were committed to making youth sports accessible and inclusive for all.

As the League Growth Marketing Manager, you will be responsible for forging strong partnerships with the RCX Growth department and key external organizations, including YMCAs and Parks & Recreation departments. Your role will involve assessing the specific needs and goals of these organizations to tailor our approach effectively. You will develop and implement comprehensive marketing campaigns designed to attract new league operators and recruit strategic stakeholders for national organizations.

Job Responsibilities:

• Marketing Strategy: Design and implement comprehensive growth marketing strategies aligned with partnership strategies and overall growth objectives, ensuring effective co-branded initiatives.
• Lead Generation: Create targeted campaigns across digital channels to attract potential clients and generate qualified leads for the sales team.
• League Growth Partnership: Work closely with the League Growth team to establish and manage relationships with and understand needs and pain points of national organizations like YMCAs, Parks & Recs, and Boys & Girls Clubs and tailor marketing efforts to address these challenges effectively.
• Content Development: Oversee the creation of engaging marketing campaigns tailored for these organizations, focusing on community engagement and program awareness.
• Analytics and Reporting: Monitor, analyze, and report out on partnership campaign performance metrics, providing actionable insights for continuous improvement and optimizing collaboration with national organizations.
• Market Research: Conduct market research to identify trends, opportunities, and competitors in the youth sports industry.
• Customer Feedback: Gather and analyze customer feedback to inform marketing strategies and enhance product messaging.
• Leadership: Mentor, train, and develop junior marketing team members. Oversee the League Growth Marketing efforts in collaboration with the Director of Marketing and the Digital, Content, and Creative Marketing teams.

Minimum Qualifications:

• Bachelors degree in Marketing, Business Development, or related field. (Or at least 3 additional years of experience in lieu of a degree)
• At least 4-6 years of experience in marketing, preferably within the SaaS, sports business, or youth sports industry.
• Proven experience in lifecycle marketing, with knowledge of customer experience management and customer service collaboration.
• Strong project management and analytical skills, with the ability to translate customer insights into marketing strategies.
• Strong understanding of youth sports dynamics and the unique challenges faced by organizations.
• Exceptional written and verbal communication skills, with an ability to create engaging and clear marketing content.
• Familiarity with marketing automation tools and experience analyzing campaign performance using analytics platforms.
• Proficiency in graphic design tools and an eye for design to create visually appealing materials.
• Strong organizational skills and the ability to manage multiple projects within tight deadlines.
• Analytical mindset with experience in using data to inform decisions and optimize campaigns.
• Ability to work collaboratively in a team environment and foster strong cross-functional partnerships.

More about the role:

• Travel: Less than 25% of the time
• Work Schedule: Monday Friday (40 Hours per week) with occasional nights and weekends
• Location: Hybrid, Roswell, GA-We anticipate this role to involve a combination of remote work from home and on-site work at the RCX Sports office, located in Roswell, GA.
• Compensation Structure: Expected starting salary - $78,000-$83,000/year.
• Reports to: Director of Marketing
• Supervisory Responsibilities: This position may oversee full-time direct reports in the future

RCX Sports is proud to be an equal opportunity employer. It is our policy to provide equal employment opportunities to all qualified applicants and team members without regard to their race, color, religion, sex, sexual orientation, age, national origin, disability, citizenship, veteran status, genetic information or any other status protected by applicable federal, state or local law.

#J-18808-Ljbffr