The company is currently seeking a Division Marketing Manager to support the planning, directing, and implementing of marketing activities for the division. This position is responsible for executing corporate initiatives and division activities to meet company and department goals.
At Brightland Homes, LTD. we pride ourselves on our culture and our ability to make our company a place that employees enjoy coming to work each day. We believe hard work is important but we also know that balance is essential. We encourage employees in becoming their best, both personally and professionally. Everything we produce is a result of the hard work and talent of our team members. We believe that when good ideas are shared, great things can happen.
The Company offers numerous options to help its employees achieve their financial, professional, and wellness goals including:
Medical, dental, and vision insurance options
Paid time off
Company-provided life insurance policy
401(k) plan and match
Gym membership reimbursement
Career development and opportunities for advancement
Charitable activities and more
General Duties and Responsibilities
Assist in planning, developing, organizing, implementing, directing, and evaluating division Marketing initiatives in accordance with business goals and strategic plans
Analyze local market trends and recommend changes to marketing and business development strategies based on analysis and feedback
Oversee and directly participate in traffic campaigns and campaign creations (E.g. Google Places; Google Business; Google Campaigns)
Execute marketing and branding objectives following Corporate branding and marketing initiatives
Search engine optimization (E.g. Zillow, Trulia)
Prepare marketing strategies alongside Director of Sales and Marketing and division staff
Design print ads and publications utilizing Corporate Marketing Department brands and resources
Ensure brand messages are consistent
Test banners and links bi-weekly
Media plan creation and ad scheduling
Budget reconciliation for corporate and divisions
Weekly divisional web audits, blogging, copywriting, ad proofing, messaging, fair housing accuracy
Contract management of local publications/prints
Deepen relationships with all media to ensure the most effective messaging and positioning of the organization
Lead all areas of content generation and production across all media platforms
Collaborate with sales and management to develop strategic partnership activities and implement approved strategic plans
Participate in weekly staff meetings to foster new ideas and manage timely deliverables
Qualifications
Bachelor's degree in Marketing or Business with a minor in Marketing with 2 or more years of related experience or equivalent combination of experience and education
Experience managing a staff of professionals
Sound technical skills, good judgement, and strong operational focus
Well organized
Able to be self-directed and a member of a team
Strong interpersonal skills
Professional demeanor
Capable of communicating with a diverse range of individuals
Able to train and mentor others
Preferred Qualifications
Experience in new home building
At Brightland Homes, LTD. employment opportunity is based upon personal capabilities and qualifications without regard to race, creed, color, religion, sex, age, ancestry, national origin, disability, veteran status, pregnancy, genetic information, sexual orientation, gender identity, or any other protected characteristic as established by law.
If you require a reasonable accommodation to apply for this position please contact Brightland Homes' corporate offices at 972-383-4300.