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BLKDG

Paid Media Campaign Specialist

BLKDG, Denver, CO, US, 80285

Duration: Full Time

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Overview

Position: Paid Media Campaign Specialist Location: Denver / Hybrid Salary: $70,000 - $75,000

BLKDG is seeking a Digital Paid Media Coordinator to implement, manage and optimize multi-channel paid campaigns for a variety of clients. The ideal candidate is someone who has a knack for problem solving, an innate understanding of analyzing data, and enjoys working across multiple industries and creative campaign challenges.

BLKDG is a digital agency based in Denver, focused on designing and developing multi-channel solutions that enable brands and customers to interact with each other. We are a team of designers, builders, planners, creators and collaborators, serving our clients all over the country. Our mission stems from the belief that building a website is finding the perfect balance between desirable, useful and usable.

Responsibilities
  • Meet with clients to gain a deep understanding of their business goals, target market and marketing objectives for their ad campaigns.
  • Manage the account setup, campaigns and reporting of paid digital campaigns for our clients.
  • Measure and optimize paid marketing campaigns using Google Analytics & reporting tools.
  • Stay up-to-date with digital marketing trends to keep us ahead, including updates to search marketing, social media marketing, attribution, and programmatic media buying.
  • Proactively research and test new strategies and tactics to continuously deliver better results for our clients.
  • Collaborate with internal teams to create compelling ad creative that is contextually formatted for each platform and aligned with brand standards.
  • Contribute to thought leadership content on behalf of Magnetic in the form of written, video based, and in-person content publication.
  • Campaign Strategy and Development: Collaborate with the clients marketing team to understand business goals and target audiences, and develop comprehensive PPC strategies aligned with these objectives.
  • Keyword & Audience Research: Conduct in-depth keyword & audience research to identify relevant and high-performing keywords and personas that will drive quality traffic and conversions.
  • Ad Creation and Optimization: Create compelling ad copies that resonate with the target audience and adhere to best practices. Regularly optimize ad creatives, headlines, descriptions, and other elements for improved performance.
  • Campaign Setup: Set up and configure PPC campaigns across platforms such as Google Ads, Meta Ads, social media platforms, and other relevant paid media channels.
  • Bid Management: Monitor and adjust bidding strategies to ensure optimal campaign performance, budget allocation, and cost-effectiveness.
  • A/B Testing: Plan and execute A/B tests to evaluate different ad variations, landing pages, and other campaign elements to improve click-through rates (CTR) and conversion rates (CVR).
  • Landing Page Optimization: Collaborate with the web development and design teams to ensure landing pages are optimized for conversion and user experience, resulting in higher quality scores and better ad placements.
  • Audience Targeting: Utilize demographic, geographic, behavioral, and contextual targeting options to reach the right audience segments with the most relevant ads.
  • Budget Management: Monitor daily, weekly, and monthly budgets for campaigns, ensuring spend is allocated efficiently and according to performance goals.
  • Data Analysis and Reporting: Regularly analyze campaign performance metrics and KPIs, prepare detailed monthly reports of the campaign performance while providing actionable insights to optimize campaigns and achieve better results.
  • Stay Updated: Keep up-to-date with digital marketing industry trends, platform updates, and best practices in digital advertising to continuously improve campaign performance.
Qualifications
  • Experience: 3+ years in managing PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising.
  • Analytical Skills: Strong ability to interpret data, identify trends, and make data-driven decisions to optimize campaigns.
  • Creative Mindset: Ability to craft compelling ad copies and develop innovative strategies that engage and resonate with target audiences.
  • Attention to Detail: Meticulous attention to detail, ensuring accurate campaign setup, tracking, and optimization.
  • Results-Driven: Track record of achieving and exceeding campaign goals, driving conversions, and improving ROI.
  • Communication: Excellent written and verbal communication skills, with the ability to present data-driven insights to both technical and non-technical stakeholders.
  • Certifications: Google Ads, Meta Ads and other relevant certifications are a plus.
  • Adaptability: Thrive in a fast-paced environment, adapting to changing priorities and staying updated with evolving digital marketing trends.
Benefits
  • In office, Hybrid, or WFA (Work from Anywhere)
  • PTO, Sick, Bereavement, and Paid Holidays
  • 401(k) Match
  • Medical, Dental, and Vision Benefits
  • Dog-Friendly Office
  • Paid Parental Leave
  • Company Sponsored Social Events
  • Employee Development Program

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