Senior Manager, Growth Marketing

Overview

Join the team that supports the teams. At Mission Pet Health's Home Office in Birmingham, AL, our purpose is to provide world-class support to our network of 850+ animal hospitals nationwide. We manage the business side of veterinary medicinefrom Finance and HR to IT and Marketingso our 20,000+ hospital teammates can focus on what they do best: providing exceptional care to pets and their families. We are a veterinarian-led, people-focused, and pet-obsessed organization, founded on the belief that local practices thrive with autonomy and excellent support. Our award-winning culture is powered by our WAG values: Work Together, Amaze, and Grow. This philosophy has helped us be recognized by Newsweek as the #1 Most Loved Workplace in Healthcare and #11 in America for 2024.

Whats in it for you at our Home Office? When you join our team, youre not just starting a job; youre building a career with a tangible, lasting impact. You can expect:

• Unparalleled opportunities for personal and professional development.
• Industry-leading benefits in a culture where your well-being comes first.
• The chance to apply your expertise to support the future of veterinary care on a national scale.

Were on a mission to be the greatest veterinary company in the world, and that mission is anchored by the incredible talent in our Home Office. If you're ready to make a difference for thousands of veterinary professionals and countless pets, wed love for you to be a part of it!

Role

The Senior Manager, Growth Marketing will lead the strategy, planning, and execution of data-driven marketing initiatives that drive new customer acquisition and conversion. This role will own growth marketing channels end-to-end and will be responsible for scaling marketing performance through experimentation, optimization, and cross-functional collaboration. They will mentor and manage a team, fostering innovation and accountability to meet growth goals.

This role is a fully remote opportunity.

Key Responsibilities

• Develop and execute a comprehensive growth marketing strategy to drive qualified traffic, opportunities, and revenue.
• Own the new client growth marketing funnel, from lead through conversion, across all digital channels (paid media, websites, SEO, social, etc.).
• Set clear KPIs and track performance through dashboards, reporting regularly to senior leadership on progress and insights.
• Lead strategic testing roadmap (A/B and multivariate) to optimize conversion rates, engagement, and ROI.
• Partner closely with Analytics, Development, and Creative teams to align marketing campaigns with business goals.
• Manage, coach, and develop team members, fostering a high-performance culture.
• Oversee marketing budgets and allocate spend effectively to maximize return.
• Stay current on emerging trends, tools, and best practices in growth and performance marketing.

Required Qualifications

• 5+ years of experience in growth or performance marketing, with at least 1+ years in a leadership role.
• Proven track record of delivering measurable business growth through digital channels.
• Strong analytical mindset with experience using data to drive decision-making.
• Expertise in campaign management across paid search, paid social, display, and other paid and owned media channels.
• Strong people leadership, communication, and project management skills.
• Experience in fast-paced, high-growth environments strongly preferred.
• Experience in healthcare, veterinary, or multi-site business environments is a plus.

Benefits

• Online discount platform
• Collaborative team of people who live out our WAG values (work together, amaze, grow)
• Competitive salary
• Health, dental + vision insurance
• 401K with a company match
• Life insurance, short-term disability, and telemedicine
• Upward mobility and growth opportunities
• Generous paid time off and company-wide holidays
• Discounted veterinary care for your four-legged family members
• An opportunity to make a valuable impact on over 800 veterinary hospitals nationwide