Brand & Innovation Marketing Manager

Overview

Brand & Innovation Marketing Manager role at Natural Immunogenics Corp.. Local candidates strongly preferred.

This high-impact role sits at the intersection of strategy, marketing, and R&Dperfect for a creative and analytical thinker whos ready to own innovation from concept to launch.

Position Summary: The Brand and Innovation Marketing Manager will lead our innovation strategy and new product pipeline to help us create new products, services, and processes that meet the needs of our customers and the market. This role will be responsible, on the marketing team, for developing and implementing innovation strategies, managing innovation projects, and partnering with cross-functional teams to create products that meet the needs of our consumers.

Key Responsibilities

• Prepare 3-year innovation strategy grounded in consumer insights to determine where NIC is headed, aligned with the companys vision, mission, and goals
• Monitor and evaluate the performance and impact of new products in the market
• Conduct market research and analysis, and keep abreast of the latest trends and developments in the industry and the competitive landscape
• Identify and pursue new opportunities for innovation, such as new markets, new products, new services, new processes, or new partnerships
• Generate and protect intellectual property, such as patents, trademarks, or trade secrets, and support the legal and regulatory compliance of the innovation activities
• Partner with R&D to optimize formulations and processes to achieve desired performance and quality attributes
• Communicate and collaborate with internal and external stakeholders, such as Operations, Marketing, Sales and Finance and customers, to ensure alignment of the innovation strategy and execution
• Prepare marketing plan to execute on launch date
• Evaluate positioning of current products/brands and evolve for stronger long-term growth
• Develop compelling claims based on consumers needs and gaps in the marketplace

Education and Experience

• BA/BS in marketing, MBA preferred
• 5 - 7 years marketing experience
• Must have CPG experience, dietary supplement industry a plus
• Knowledge of marketing analytics and tools to measure and optimize brand performance
• Deep understanding of market trends, consumer behavior, and competitive landscape to inform brand strategies
• Proven experience in using AI tools and technologies in marketing
• Experience in leading development of innovation through a stage gate process with a cross-functional team

Who We Are

Natural Immunogenics Corporation (NIC) invites you to join a dynamic team at the forefront of health and wellness innovation. Established in 1998 and headquartered in Sarasota, Florida, NIC is a family-owned company of 85-100 employees committed to championing health freedom and sovereignty. Building upon founder Stephen L. Quinto's groundbreaking discovery of the properties of silver in 1966, NIC has emerged as a trailblazer in mineral hydrosol technology.

At NIC, we take pride in our flagship products, Sovereign Silver and Argentyn 23, recognized as the leading silver supplements in North America. Trusted by millions for their unparalleled quality, efficacy, and safety, our Bio-Active Silver Hydrosol for Immune Support and pioneering Homeopathic Silver First Aid Gel embody our dedication to blending cutting-edge science with natural remedies. Each of our products undergoes meticulous production processes adhering to Good Manufacturing Practices (GMP), ensuring unrivaled standards of purity and excellence.

In addition to our renowned silver supplements, NIC proudly introduces our latest innovation: Sovereign Copper Bio-Active Copper Hydrosol. Formulated with precision and care, our copper hydrosol represents a groundbreaking advancement in natural daily wellness support. Backed by scientific research and crafted with the utmost integrity, Sovereign Copper is poised to revolutionize the health and wellness industry.

Benefits

• Competitive Salaries
• Medical Insurance with generous employer contribution
• HSA and FSA Plans
• Employer-paid Short-Term Disability
• Professional Development
• Wellness Programs
• Employee Discounts
• Friendly and Collaborative work environment

Equal Opportunity

Natural Immunogenics does not discriminate in employment against anyone based on race, color, sex, religion, national origin, age, disability status or any other trait as protected under local, state or federal law. We are an equal opportunity employer and are dedicated to a policy of non-discrimination in all aspects of employment and company business.