Digital Marketing Specialist
The Digital Marketing Specialist is a key member of the Marketing + Communications team at The MJ Companies. This role is responsible for executing and optimizing our digital marketing efforts across all channels to drive awareness, engagement, and conversions. The digital marketing specialist will collaborate across teams to ensure our digital presence supports our brand strategy, engages our audiences, and drives measurable results.
The core values of The MJ Companies are passionate, inspiring, curious, determined, innovative, and fun. The company also emphasizes the importance of being one MJ, which means collaborating across teams, taking ownership and accountability, thinking enterprise-wide, and driving innovation and efficiency.
Essential functions of the role include digital campaign management, website and conversion optimization, analytics and reporting, and content and brand alignment. Competencies required include adaptability, collaboration, managing ambiguity, analytical thinking, and driving results. The outcomes and measures of success include increased conversion rate, brand visibility and engagement, campaign effectiveness, website performance, project timeliness, quality assurance, and business acumen.
Education required is a bachelor's degree in marketing, communications, business, or a related field. Knowledge and experience required include 3-5 years of relevant experience in digital marketing, preferably in a B2B or professional services environment, demonstrable ability to analyze performance data, derive insights, and optimize campaigns accordingly, exceptional written and verbal communication skills, strong attention to detail, ability to effectively prioritize tasks and employ critical thinking in problem solving, and ability to meet deadlines in a fast-paced, quickly changing environment.
Technical functions include proficiency with digital tools and platforms including Google Ads, Google Analytics, SEO/SEM tools (e.g. SEMrush), and social media ad managers, as well as proficiency with marketing automation and CRM platforms (e.g. HubSpot, Marketo), including campaign setup, lead nurturing workflows, and reporting.