Director, Creative

Position Purpose:

The Director, Creative is a cross-functional leader responsible for driving the development and execution of brand-right, business-relevant creative across digital, print, social, and in-store channels. This role oversees multidisciplinary creative teams and ensures that all content delivers on brand strategy, campaign objectives , and audience engagement goals. T his leader brings together cross-functional creative leads and storytelling expertise to deliver cohesive, high-impact work that supports marketing campaigns, brand initiatives, and retail programs. They serve as a creative translator - bridging strategy and execution -while balancing visionary ideas with practical production constraints .

Key Responsibilities:

• 6 0% Creative Development : Oversee integrated marketing campaigns across owned and paid channels . G uide creative talent , ensuring work aligns with campaign goals, audience needs, and business strategy. Lead and mentor a multidisciplinary team including creative leads, designers, copywriters, art directors. Foster a high-performing, inclusive culture grounded in creativity, collaboration, and accountability.

• 20% Cross-Functional Collaboration : Serve as a senior liaison between creative teams and cross-functional stakeholders . Negotiate scopes, timelines, and priorities that balance creative integrity with business needs.

• 20% Budget, Resources & Vendor Management : Partner with Sr. Director on resource planning and vendor utilization . Oversee day-to-day allocation of internal creative talent and project resourcing to ensure on-time, on-budget delivery.

Direct Manager/Direct Reports:

• This Position typically reports to a Senior Director
• This Position has direct reports.

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Bachelor's degree in G raphic D esign , Advertising, Marketing, or related field .

• 10+ years of creative leadership experience within retail, consumer brands , and agency environment .

• Portfolio demonstrating strong cross-channel creative (video, print, digital, social), with a focus on brand storytelling and design excellence.

• Proven ability to lead multidisciplinary teams and deliver end-to-end creative solutions from concept to execution .

• E xperience in executive communications and stakeholder alignment .

• Strong understanding of creative operations, workflow optimization and digital asset management systems

• Skilled in coaching, developing and retaining high-performing creative talent.

Preferred Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Years of Work Experience:

• 10+ years

Minimum Leadership Experience:

• 2+ years of previous leadership experience

Competencies:

• Creative Judgment: G u ide s creative aligned with brand standards, audience expectations, and campaign goals across diverse platforms.

• Customer Focus : Leverages customer insights and data to develop relevant, resonant creative .

• Leadership & Team Development : Demonstrated success leading and mentoring creative professionals while fostering a culture of inclusion and high performance.

• Campaign Development : Crafts channel-specific creative informed by briefs, business objectives , and segmentation strategies.

• Cross-Functional Collaboration: Builds alignment and drives integrated outcomes across departments and leadership levels.

• Adaptability : Thrives in fast-paced environments with strong prioritization and quality assurance skills.

• Data-Informed Decision Making : Uses performance data and testing insights to optimize creative and content strategy.

• Communication: Effectively presents and explains creative concepts to stakeholders and executive leadership.

• Technical: Mastery of Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and other relevant creative software on Mac OS.