Marketing Specialist
Cox Automotive, Atlanta, GA, US, 30383
Transforming the way the world buys, sells, owns and uses vehicles
Duration: Full Time
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The Marketing Specialist for Client Marketing and Sales Enablement supports the development and execution of key initiatives for both internal sales and external client audiences. This role collaborates with creative and product partners to develop impactful marketing materials, drive brand awareness, and enable sales teams with effective content.
What You'll Do
- Craft short?form product value propositions for new products and reposition updated solution narratives.
- Leverage research, data, and insights to lead campaign planning, identifying target client segments, markets, and sales channels to maximize revenue and adoption.
- Write client?facing and internal?facing communications in a variety of formats, including blogs, newsletters, email copy, and talking points.
- Create compelling visual presentations and write talk tracks for client outreach.
- Develop and manage an internal communications calendar, coordinating across team members for initiative visibility and newsletter engagement.
- Coordinate across partner teams to intake and assign requests, providing weekly status reports.
What's in It for You
- A competitive salary and top?notch bonus/incentive plans.
- Exceptional work?life balance, flexible time?off policies and accommodating work schedules.
- Comprehensive healthcare, with multiple options for individuals and families.
- Generous 401(k) retirement plans with company match.
- Professional development and continuing education opportunities.
- Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
- Extra perks like pet insurance, employee discounts and much more.
Minimum
- Bachelor's degree in a related discipline and 2?years' experience in marketing. The right candidate could also have a different combination, such as a master's degree and up to 2?years' experience or 6?years' experience in a related field.
- Strong written and verbal communication skills, with an emphasis on turning data into simplified visual narratives.
- Highly organized, with a desire to learn performance tracking and reporting.
- Design and layout experience with presentation platforms (Microsoft PowerPoint, Google Slides, Apple Keynote).
- Experience in digital advertising and content marketing.
- Strong narrative writing skills.
- Ability to translate product marketing and positioning into brand value stories for both internal and external audiences.
- Self?motivated, quick learner, comfortable in a fast?paced, agency?style environment.
- Collaborative, able to build and maintain relationships with internal stakeholders.
- Proficient in MS Project, Word, Excel, PowerPoint, Outlook, and Teams.
- Travel: 15?%.
Preferred Skills
- Degree in Marketing, Business, Communications, or related discipline preferred.
- Experience in advertising agency, project coordination, and B2B environments is a plus.
Compensation
USD?59,600.00 89,400.00 per year. Position may be eligible for additional compensation that may include an incentive program.
Benefits
The Company offers eligible employees paid vacation flexible, seven paid holidays, up to 160?hours of paid wellness annually; and additional paid time off such as bereavement, jury duty, volunteer, military, and parental leave. Employees are also eligible for additional benefits including healthcare, retirement, and various employee perks.
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