Tour Marketing Director

Position Summary

The Tour Marketing Director is responsible for developing and executing strategic marketing campaigns for concerts, tours, festivals, and special events. This role collaborates closely with the Touring/Booking department, Ticketing department, Marketing Operations department as well as the Marketing Services department which houses specialists in radio, digital advertising, email marketing, and press to deliver high-performing, cohesive campaigns. The Marketing Lead also oversees client relations and creative asset development while driving results that align with company goals and event objectives.

Essential Duties And Responsibilities

• Build and maintain strong relationships with agents, management teams, and artists to ensure alignment on marketing strategies and execution.
• Serve as the primary marketing point of contact throughout the campaign lifecycle - facilitating clear communication, gathering creative approvals, and providing timely updates on performance and strategy adjustments.
• Anticipate client needs, address concerns proactively, and represent the company with professionalism and integrity in all interactions.
• Collaborate closely with internal departments to ensure client expectations are met and exceeded, fostering long-term partnerships and repeat business.
• Develop and implement comprehensive marketing strategies for concerts, tours, and special events.
• Conduct and interpret market research to identify target audiences, understand consumer behavior, and stay current on industry trends.
• Collaborate with senior leadership and other departments to align marketing strategies with sales goals and company objectives.

Client Relations

• Build and maintain strong relationships with agents, management teams, and artists to ensure alignment on marketing strategies and execution.
• Serve as the primary marketing point of contact throughout the campaign lifecycle - facilitating clear communication, gathering creative approvals, and providing timely updates on performance and strategy adjustments.
• Anticipate client needs, address concerns proactively, and represent the company with professionalism and integrity in all interactions.
• Collaborate closely with internal departments to ensure client expectations are met and exceeded, fostering long-term partnerships and repeat business.

Marketing Strategy Development

• Develop and implement comprehensive marketing strategies for concerts, tours, and special events.
• Conduct and interpret market research to identify target audiences, understand consumer behavior, and stay current on industry trends.
• Collaborate with senior leadership and other departments to align marketing strategies with sales goals and company objectives.

Campaign Management and Execution

• Lead the planning, coordination, and execution of multi-channel marketing campaigns.
• Partner with Marketing Services specialists in radio, digital advertising, email, and press to design, launch, and optimize campaigns.
• Oversee creation and distribution of promotional materials such as videos, posters, banners, email campaigns, and event websites.
• Ensure consistent brand messaging across all platforms, tailoring creative for each events unique audience and tone.

Branding & Asset Creation

• Collaborate with internal and external partners to develop branding and creative assets for assigned tours and events.
• Manage the design process for artwork, digital assets, and video content to support campaign goals.

Team Leadership and Development

• Lead, mentor, and guide members of the marketing team, fostering collaboration, creativity, and accountability.
• Provide direction on campaign development, creative strategy, and performance optimization.
• Partner with the VP of Marketing to identify new strategies, tools, and processes to improve team efficiency.

Budget and Resource Management

• Develop and manage marketing budgets, ensuring campaigns are efficient and maximize ROI.
• Monitor and adjust campaign spending in collaboration with Marketing Services, Booking initiatives, and the Operations teams.
• Oversee vendor relationships, ensuring timely payment and reconciliation as well as asset delivery.

Stakeholder Collaboration

• Partner with artist management, agents, and booking teams to align promotional strategies with the artists brand and fanbase.
• Collaborate with event production and operations teams to align marketing timelines with event logistics.
• Communicate clearly and consistently with all internal and external stakeholders, providing updates on campaign status, ticket sales, and performance.

Performance Tracking and Reporting

• Analyze campaign performance using data analytics tools to measure reach, engagement, conversions, and ROI.
• Report insights and key performance metrics both internally and externally to pertinent client teams.
• Use performance data to refine marketing strategies for future campaigns.

About The Candidate

Skills and Abilities

• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage 50+ campaigns at once.
• Deep understanding of digital ad platforms and campaign optimization.
• Proficient in Google Workspace
• Self-starter with strong initiative, flexibility, and ability to pivot quickly.
• Detail-oriented and deadline-driven with strong follow-through.
• Collaborative team player with a positive attitude.
• Knowledge of the Latin and/or Gospel music markets is a plus.
• Bilingual proficiency is a plus.

Qualifications

• Bachelors degree in Marketing, Business, Communications, or equivalent experience.
• Proven success managing multi-channel marketing campaigns.
• Strong understanding of the music and live events industry, media, and creative production.
• Experience in budget management and ROI tracking.
• Ability to work in a fast-paced environment and meet deadlines under pressure.
• Availability for some nights, weekends, and travel as needed

Report To: VP - Tour Marketing

Classification: Full-time, Exempt, Hybrid (In Office Tuesday, Wednesday, Thursday)

Salary Range: $80,000 - 90,000 annually

Benefits

• Health, Dental, Vision and Life Insurance
• Short term & Long term disability insurance
• FSA
• Paid time off and paid company holiday
• 401(k) plan with company match

NOTE: This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an at will relationship.

TPR is an Equal Opportunity Employer, drug free workplace, and complies with ADA regulations as applicable.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries
• Entertainment Providers

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