Direct message the job poster from emPath Lab
Founding GTM Talent Advisor at Empath Lab | SaaS, AI & Marketplace Recruitment | Early-Stage to Series C
Locations: San Francisco, CA / New York, NY / Dallas, TX | Hybrid in one of the hubs
Full-Time | Well-Funded, High-Growth SaaS Company
About the Role
Were looking for a Senior Growth Marketing Manager whos passionate about scaling growth in a fast-moving SaaS environment. This is a hands-on, hybrid role that bridges strategic creative vision with data-driven execution connecting growth campaigns, product marketing, and sales enablement into one cohesive motion.
Youll lead and optimize multi-channel campaigns across email, paid media, and events, driving measurable ROI, pipeline growth, and brand visibility. If youre a creative marketer who thrives on performance data and enjoys crafting stories that convert, this is your ideal next step.
Key Responsibilities
Copywriting & Messaging
- Craft clear, persuasive, and conversion-oriented messaging across ads, email, video, and social media.
- Continuously test and refine copy based on data insights, A/B results, and customer feedback.
- Lead creative direction for digital campaigns (email, paid ads, and video) from concept to delivery, ensuring consistency across all brand touchpoints.
- Partner with internal design and product teams to develop compelling creative that drives engagement and conversions.
- Collaborate cross-functionally with content, product, and sales teams to execute full-funnel marketing campaigns.
- Manage campaign calendars, deliverables, and workflows to ensure on-time, high-quality execution.
Performance & Optimization
- Define and track KPIs across campaigns including CTR, conversion rates, engagement, CAC, and ROI.
- Run ongoing A/B testing, funnel optimization, and data analysis to improve campaign performance and lead quality.
About You
- 37+ years in creative or digital marketing roles, with 23 years in a managerial capacity.
- Proven experience in copywriting and digital campaign management across email, paid ads, and marketing collateral.
- Analytical mindset with expertise in marketing metrics, reporting, and iteration based on performance data.
- Excellent collaboration, communication, and presentation skills.
- Bonus: Prior experience in B2B SaaS or vertical SaaS marketing environments.
Why Join
- Youll join a fast-scaling hotel tech SaaS company backed by top investors and a team that believes in experimentation, creativity, and impact. Expect autonomy, cross-functional collaboration, and the chance to build growth systems that define the next phase of our brand.
Dallas, TX $135,000.00-$180,000.00 5 days ago
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