Ripple Street Inc.
Position Overview
Growth Marketing Manager
Reports to:
Director of ABM & Growth (TBH); CMO until hire Director
Office Location:
New York, NY
Pay: $75,000 - $90,000
Overview
Do you love turning big-picture strategy into programs that deliver results? Are you a data-driven marketer who thrives on building, running, and optimizing campaigns that generate measurable engagement and pipeline?
Ripple Street is looking for a Growth Marketing Manager to be the engine behind our account-based marketing (ABM) strategy. You'll transform ideas into multi-channel campaigns, build the assets that bring our message to life, and manage the systems that keep our go-to-market machine running.
You'll work shoulder-to-shoulder with Sales, Operations, and your Director of ABM & Growth to ensure every campaign hits the right accounts, at the right time, with the right message - and that we can measure the impact. This is a hands-on, high-visibility role for someone who loves rolling up their sleeves, collaborating across teams, and finding smarter, faster ways to drive growth.
NOTE: This is an onsite position at our offices in New York, NY just steps from Grand Central (4 days/week onsite; 1 day/week working from home).
Key Responsibilities
ABM Campaign Execution Partner with the Director of ABM & Growth to translate strategy into multi-channel, multi-touch campaigns targeting priority accounts. Execute campaigns across email, events, and digital channels to drive engagement and pipeline lift across tiered accounts. Partner with AEs to develop and personalize outreach materials that support ABM plays. Manage campaign calendars, ensuring outreach is sequenced and timed to align with Sales motions. Content Creation & Development
Collaborate with our Art Director to develop compelling campaign assets including emails, landing pages, social content, and nurture workflows. Own and optimize the system that ensures the GTM team has fast, clear access to the latest messaging, assets, and tools. Marketing Operations & Reporting
Own HubSpot campaign workflows and reporting dashboards, ensuring data accuracy and actionable insights. Track campaign performance (engagement, conversions, influenced pipeline) and share insights with Sales and Marketing leadership. Continuously test and optimize campaigns to maximize engagement, conversion rates, and influenced pipeline. Collaboration & Alignment
Work closely with GTM leadership, AEs, and Sales Ops to ensure campaign alignment with account strategy. Join pipeline review meetings and provide Marketing's view on engagement trends and opportunities. Partner with Sales Ops to maintain clean data, accurate reporting, and smooth processes. Key Skills & Qualifications
3-5 years of B2B marketing experience with a focus on campaign execution, demand generation, or ABM. Experience running multi-channel campaigns (email, digital, paid social) and measuring their impact on pipeline. Hands-on experience with HubSpot (or a similar marketing automation platform) for workflows, scoring, and reporting. Strong copywriting and content production skills for short-form and campaign assets. Analytical mindset with the ability to translate data into actionable insights. Highly organized, detail-oriented, and comfortable juggling multiple campaigns at once. Collaborative and proactive - thrives working closely with stakeholders to achieve shared goals.
About Ripple Street
Ripple Street is a consumer product discovery platform that connects brands with their next best fans. Passionate consumers join our community and apply to experience new products with their friends and family in the comfort of their homes. Brand Managers and Shopper Marketers from top companies such as Mondelez International, Anheuser-Busch, and General Mills partner with us to create unique consumer engagement journeys at scale.
View our case studies to learn how Ripple Street's programs drive brand awareness, trips to retail and e-commerce, product trials, social content, product reviews, and sales: https://about.ripplestreet.com/case-studies
For more information, visit https://about.ripplestreet.com.
Top 3 reasons to join our company: We are in an incredibly exciting, emerging space in marketing and advertising that we believe represents the future of how brands can create deeper relationships with consumers. Clients struggle to put us into a specific bucket because we provide the whole package that brand marketers look for - we LOVE that. No one else provides deep product sampling experiences, authentic consumer generated content, and extensive social engagement throughout several phases of our programs like we do. We are rapidly growing and always thinking about how to keep our employees happy. Yes, we make sure you have comprehensive benefit options, open access to company leadership, and direct feedback on growth opportunities. But more than that, we love the diverse, quirky group of people who we bring into the team, and we do our damn best to build a work culture and environment that helps our employees grow and feel safe.
Pay Range
USD $75,000.00 - USD $90,000.00 /Yr.
Growth Marketing Manager
Reports to:
Director of ABM & Growth (TBH); CMO until hire Director
Office Location:
New York, NY
Pay: $75,000 - $90,000
Overview
Do you love turning big-picture strategy into programs that deliver results? Are you a data-driven marketer who thrives on building, running, and optimizing campaigns that generate measurable engagement and pipeline?
Ripple Street is looking for a Growth Marketing Manager to be the engine behind our account-based marketing (ABM) strategy. You'll transform ideas into multi-channel campaigns, build the assets that bring our message to life, and manage the systems that keep our go-to-market machine running.
You'll work shoulder-to-shoulder with Sales, Operations, and your Director of ABM & Growth to ensure every campaign hits the right accounts, at the right time, with the right message - and that we can measure the impact. This is a hands-on, high-visibility role for someone who loves rolling up their sleeves, collaborating across teams, and finding smarter, faster ways to drive growth.
NOTE: This is an onsite position at our offices in New York, NY just steps from Grand Central (4 days/week onsite; 1 day/week working from home).
Key Responsibilities
ABM Campaign Execution Partner with the Director of ABM & Growth to translate strategy into multi-channel, multi-touch campaigns targeting priority accounts. Execute campaigns across email, events, and digital channels to drive engagement and pipeline lift across tiered accounts. Partner with AEs to develop and personalize outreach materials that support ABM plays. Manage campaign calendars, ensuring outreach is sequenced and timed to align with Sales motions. Content Creation & Development
Collaborate with our Art Director to develop compelling campaign assets including emails, landing pages, social content, and nurture workflows. Own and optimize the system that ensures the GTM team has fast, clear access to the latest messaging, assets, and tools. Marketing Operations & Reporting
Own HubSpot campaign workflows and reporting dashboards, ensuring data accuracy and actionable insights. Track campaign performance (engagement, conversions, influenced pipeline) and share insights with Sales and Marketing leadership. Continuously test and optimize campaigns to maximize engagement, conversion rates, and influenced pipeline. Collaboration & Alignment
Work closely with GTM leadership, AEs, and Sales Ops to ensure campaign alignment with account strategy. Join pipeline review meetings and provide Marketing's view on engagement trends and opportunities. Partner with Sales Ops to maintain clean data, accurate reporting, and smooth processes. Key Skills & Qualifications
3-5 years of B2B marketing experience with a focus on campaign execution, demand generation, or ABM. Experience running multi-channel campaigns (email, digital, paid social) and measuring their impact on pipeline. Hands-on experience with HubSpot (or a similar marketing automation platform) for workflows, scoring, and reporting. Strong copywriting and content production skills for short-form and campaign assets. Analytical mindset with the ability to translate data into actionable insights. Highly organized, detail-oriented, and comfortable juggling multiple campaigns at once. Collaborative and proactive - thrives working closely with stakeholders to achieve shared goals.
About Ripple Street
Ripple Street is a consumer product discovery platform that connects brands with their next best fans. Passionate consumers join our community and apply to experience new products with their friends and family in the comfort of their homes. Brand Managers and Shopper Marketers from top companies such as Mondelez International, Anheuser-Busch, and General Mills partner with us to create unique consumer engagement journeys at scale.
View our case studies to learn how Ripple Street's programs drive brand awareness, trips to retail and e-commerce, product trials, social content, product reviews, and sales: https://about.ripplestreet.com/case-studies
For more information, visit https://about.ripplestreet.com.
Top 3 reasons to join our company: We are in an incredibly exciting, emerging space in marketing and advertising that we believe represents the future of how brands can create deeper relationships with consumers. Clients struggle to put us into a specific bucket because we provide the whole package that brand marketers look for - we LOVE that. No one else provides deep product sampling experiences, authentic consumer generated content, and extensive social engagement throughout several phases of our programs like we do. We are rapidly growing and always thinking about how to keep our employees happy. Yes, we make sure you have comprehensive benefit options, open access to company leadership, and direct feedback on growth opportunities. But more than that, we love the diverse, quirky group of people who we bring into the team, and we do our damn best to build a work culture and environment that helps our employees grow and feel safe.
Pay Range
USD $75,000.00 - USD $90,000.00 /Yr.