Calvin University
Writer and Marketing Strategist - Undergraduate Enrollment
Calvin University, Grand Rapids, Michigan, us, 49528
This position is responsible for developing and managing undergraduate-focused marketing communications for the Marketing & Communications (MarCom) Division. The role advances content deliverables from initial idea to final published content, targeting audiences such as prospective students (high-school students, transfer students), their parents/families, and related influencers. Marketing topics include the variety of benefits Calvin offers prospective students, financial aid, special enrollment initiatives, and college visits/events. Marketing media include print collateral, marketing emails, SMS marketing, video scripts, website content, and social media content.
Supervisory Responsibilities
None
Skill Requirements
Marketing Communication skills, written and verbal Copywriting for print and digital media Managing multiple projects and deadlines Client services or account management preferred Writing for a diversity of audiences and cultural backgrounds
Education and Experience
Bachelor's degree from a four-year college or university, preferably in English or communication arts and sciences. One to three years' experience writing communications for business/marketing, college admissions, brand communications, or public relations; or equivalent combination of education and experience. One to three years' experience working on projects with other stakeholders. Knowledge of HTML for email marketing is strongly preferred. Some knowledge of email marketing platforms, Microsoft products, Adobe Creative Suite, and Canva are preferred. Physical Requirement
Proofreading and checking documents for accuracy. Using a keyboard to enter, retrieve, or transform data. Closely observes monitoring devices for 2 hours or more at a time. Lifting 5 lbs or less.
Diversity Commitment
Demonstrated awareness and commitment to effectively establishing relationships and positive communication across multiple dimensions of diversity including, but not limited to, race, gender, physical limitations, class, or religious perspectives.
Faith and Educational Commitment
Commitment to the educational mission of Calvin College as a Christian liberal arts college affiliated with the Christian Reformed Church. A commitment to the Christian faith and to the integration of faith, learning, and student development.
FAITH and EDUCATIONAL COMMITMENT
1. Commitment to the educational mission of Calvin as a Christian liberal arts University affiliated with the Christian Reformed Church.
2. A commitment to the Christian faith and to the integration of faith, learning, and student development.
DIVERSITY COMMITMENT
Demonstrated awareness and commitment to effectively establishing relationships and positive communication across multiple dimensions of diversity including, but not limited to, race, gender, physical limitations, class, or religious perspectives.
Supervisory Responsibilities
None
Skill Requirements
Marketing Communication skills, written and verbal Copywriting for print and digital media Managing multiple projects and deadlines Client services or account management preferred Writing for a diversity of audiences and cultural backgrounds
Education and Experience
Bachelor's degree from a four-year college or university, preferably in English or communication arts and sciences. One to three years' experience writing communications for business/marketing, college admissions, brand communications, or public relations; or equivalent combination of education and experience. One to three years' experience working on projects with other stakeholders. Knowledge of HTML for email marketing is strongly preferred. Some knowledge of email marketing platforms, Microsoft products, Adobe Creative Suite, and Canva are preferred. Physical Requirement
Proofreading and checking documents for accuracy. Using a keyboard to enter, retrieve, or transform data. Closely observes monitoring devices for 2 hours or more at a time. Lifting 5 lbs or less.
Diversity Commitment
Demonstrated awareness and commitment to effectively establishing relationships and positive communication across multiple dimensions of diversity including, but not limited to, race, gender, physical limitations, class, or religious perspectives.
Faith and Educational Commitment
Commitment to the educational mission of Calvin College as a Christian liberal arts college affiliated with the Christian Reformed Church. A commitment to the Christian faith and to the integration of faith, learning, and student development.
FAITH and EDUCATIONAL COMMITMENT
1. Commitment to the educational mission of Calvin as a Christian liberal arts University affiliated with the Christian Reformed Church.
2. A commitment to the Christian faith and to the integration of faith, learning, and student development.
DIVERSITY COMMITMENT
Demonstrated awareness and commitment to effectively establishing relationships and positive communication across multiple dimensions of diversity including, but not limited to, race, gender, physical limitations, class, or religious perspectives.