Content Marketing Strategist Job at Principal Financial Group in Des Moines

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What You’ll Do

• Write and optimize UX/web copy for product launches, landing pages, and digital experiences—ensuring clarity, engagement, and conversion.
• Develop content for direct-to-consumer (DTC) campaigns, including email and direct mail, aligned with the buyer journey and performance goals.
• Collaborate with design, product, marketing, and compliance teams to create cohesive, user-friendly experiences across channels.
• Implement A/B testing for web, email, and direct mail content to identify high-performing messaging, CTAs, and layouts.
• Translate complex financial concepts into clear, actionable, and persuasive content for web and marketing channels.
• Monitor performance metrics and leverage insights to refine strategies and improve conversion rates.
• Stay current on content marketing best practices, consumer behavior, and financial industry trends to maintain competitive positioning.

Who You Are

• Bachelor’s degree or equivalent experience.
• 4+ years of experience in content marketing with a strong emphasis on UX/web copywriting, and email/direct mail campaigns.
• Direct-to-consumer (B2C) experience required; financial products or banking experience is a plus.
• Proven ability to optimize copy for conversion and create content that drives measurable results.
• Skilled in writing for web experiences and UX flows, as well as email and direct mail.
• Proficient in A/B testing and data-driven content optimization.
• Strong editorial, proofreading, and project management skills; AP Style experience preferred.
• Ability to simplify complex topics into engaging, user-friendly content.
• Nimble and proactive, with the ability to manage multiple priorities in a fast-paced environment.

Salary Range

$81,900 - $110,000 / year

Benefits

Flexible Time Off (FTO) is provided to salaried employees, allowing paid time away from the office for vacation, personal or short-term illness.

Pension: Yes

Work arrangements: in‑office, hybrid (at least three office days per week), or remote (if residing more than 30 miles from designated cities).

Work authorization: Principal accepts only applicants with existing U.S. work authorization; no sponsorship.

Equal Opportunity Employer

Principal is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.