WorkGenius Group
SEM Specialist Job at WorkGenius Group in Culver City
WorkGenius Group, Culver City, CA, United States, 90232
Title: SEM Specialist
Industry: Tech
Location: Culver City, CA
Duration: 12 months
Responsibilities
- Plan, build, and manage paid search campaigns across multiple lines of business.
- Conduct keyword research, craft optimized ad copy, and analyze performance data to identify trends and opportunities.
- Manage budgets, pacing, and forecasting to ensure campaign efficiency.
- Partner with analytics and data teams to tag, track, and report on campaign performance.
- Present insights and recommendations to stakeholders through clear data storytelling.
Requirements
- 4+ years of hands‑on paid search experience (agency or client‑side).
- Expertise in Google Ads, SA360, Microsoft Ads, Marin, or Skai/Kenshoo.
- Strong understanding of PPC strategy, digital marketing, and analytics (SEO and paid media familiarity a plus).
- Advanced analytical and data visualization skills; comfortable communicating insights to diverse audiences.
- Proven ability to collaborate across teams and manage multiple campaigns.
Skills
- PPC
- Paid Search
- Google Ads
- Campaign Management
- Analytics
- Keyword Research
- Digital Marketing
- Data Analysis
- Ad Copywriting
- Stakeholder Communication
Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.