Minnesota Department of Employment and Economic Development
Marketing and Creative Director - Communications Manager 1
Minnesota Department of Employment and Economic Development, Saint Paul, Minnesota, United States, 55199
Marketing and Creative Director - Communications Manager 1
Join to apply for the Marketing and Creative Director - Communications Manager 1 role at Minnesota Department of Employment and Economic Development.
At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well‑being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.
This is an exciting opportunity at the Department of Employment and Economic Development (DEED) to lead the agency’s marketing, social media, graphic design, digital and website development efforts. You’ll bring creativity, marketing prowess and a passion for Minnesota to lead this work and support staff in developing and promoting campaigns and managing DEED’s digital presence.
You’ll facilitate communications and marketing goals by serving as the point person for overseeing strategic planning for marketing, creative and digital strategies, branding initiatives and overall marketing activities for DEED. This position will oversee content generation through a variety of digital channels that promote an integrated marketing approach and communication strategy, and provide event and promotional support via marketing campaigns.
Join us to promote Minnesota to businesses and talent to meet DEED’s mission of empowering the growth of the Minnesota economy, for everyone.
Responsibilities
Work with staff to create print and digital materials and oversee DEED websites to promote Minnesota’s strengths and individual DEED programs, ensuring the agency’s work has maximum impact locally and globally.
Oversee the development of an annual marketing plan and content calendar for the DEED brand, coordinating with the DEED Communications team, Economic Development staff, Minnesota Trade Office staff, Explore Minnesota, and other DEED senior leaders and program directors.
Execute on all marketing plans, identifying new audiences and creating plans and campaigns to reach them.
Oversee the creation and publication of all marketing materials in line with promotional plans, continually researching current marketing, event, and advertising trends and incorporating effective tactics.
Oversee DEED social media sites and supervise the marketing coordinator handling social media strategies, campaigns, and analytics. Provide oversight for gathering data on social media accounts, tracking and monitoring the success of digital initiatives and generating reports.
This position is telework eligible. Staff are provided with the tools and equipment to be successful in a virtual work environment. Please note, the telework policy could change with notice based on business needs.
This posting may be used to fill multiple positions.
Minimum Qualifications
Five (5) years of marketing experience encompassing creating, writing, and editing responsive and engaging social media, email, and newsletter content (including graphics and written content), templates and campaigns for multiple audiences across websites and multiple digital and traditional channels, with at least two (2) years in a leadership/supervisory role.
Bachelor’s degree in Marketing, Communication, Journalism or a closely related field, or a master’s degree (substituting for 18 months of experience), or a PhD (substituting for 24 months of experience).
Applicants that meet the above minimum qualification will be further evaluated on the following:
Ability to communicate effectively; strategically think, plan, develop, and implement marketing and communication plans; write for multiple audiences across multiple channels.
Ability to manage multiple staff and fast‑paced timelines; operate efficiently; meet deadlines for web, graphic design, and marketing production.
Ability to lead graphic designers to create effective digital and print deliverables; understand and implement brand standards as DEED’s brand manager.
Experience coordinating multi‑channel marketing campaigns across social media and digital platforms.
Experience using CMS, SEO, SEM, audience segmentation, and remarketing for effective implementation of marketing plans.
Preferred Qualifications
Knowledge of project management skills sufficient to manage multiple projects simultaneously, create clear and attainable project objectives, build project requirements, oversee the cost, time and scope, manage project constraints and communicate progress.
Knowledge of supervisory experience in marketing or communications.
Knowledge of business development or talent attraction techniques, campaigns and industry best practices.
Knowledge of economic development.
Experience creating, budgeting and measuring paid social media campaigns, paid search campaigns, and other traditional marketing tools and channels.
Ability to write marketing messaging for agency leadership and contribute insight to shape talking points and speeches as needed.
Additional Requirements
Background check: Criminal Background Check, Employment Records Check, Employment Reference Check, Conflict of Interest Review, Driver’s License and Records Check.
Work authorization: Must be legally authorized to work in the U.S. No visa sponsorship.
Benefits
Paid vacation and sick leave
12 paid holidays each year
Low‑cost medical, dental, vision, and prescription drug plans
Fertility care, including IVF
Diabetes care
Dental and orthodontic care for adults and children
6 weeks paid parental leave for newborn or newly adopted children
Pension plan (after working at least three years)
Life insurance and short‑term and long‑term disability insurance that provide income if unable to work due to illness or injury
Tax‑free expense accounts for health, dental, and dependent care
Resources that support physical, emotional, social, and financial well‑being
Training, classes, and professional development
Federal Public Service Loan Forgiveness Program (some positions qualify)
Employee Assistance Program (EAP) for work/life support—including mental health, relationship challenges, grief and loss, finances, and legal issues
Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care
Equal Opportunity Employer The Minnesota state agencies are equal opportunity, affirmative action, and veteran‑friendly employers. We encourage applicants of all backgrounds, including persons of color, Indigenous communities, LGBTQIA2S+ community members, individuals with disabilities, women, and veterans.
Applicants With Disabilities Minnesota state agencies make reasonable accommodations to employees and applicants with disabilities. If you need assistance, contact the Careers Help Desk at 651-259-3637 or email careers@state.mn.us.
For additional information about the application process, visit
http://www.mn.gov/careers .
How to Apply Select “Apply for Job” at the top of this page. If you have questions about applying for jobs, contact the Careers Help Desk at 651-259-3637 or email careers@state.mn.us.
#J-18808-Ljbffr
At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well‑being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.
This is an exciting opportunity at the Department of Employment and Economic Development (DEED) to lead the agency’s marketing, social media, graphic design, digital and website development efforts. You’ll bring creativity, marketing prowess and a passion for Minnesota to lead this work and support staff in developing and promoting campaigns and managing DEED’s digital presence.
You’ll facilitate communications and marketing goals by serving as the point person for overseeing strategic planning for marketing, creative and digital strategies, branding initiatives and overall marketing activities for DEED. This position will oversee content generation through a variety of digital channels that promote an integrated marketing approach and communication strategy, and provide event and promotional support via marketing campaigns.
Join us to promote Minnesota to businesses and talent to meet DEED’s mission of empowering the growth of the Minnesota economy, for everyone.
Responsibilities
Work with staff to create print and digital materials and oversee DEED websites to promote Minnesota’s strengths and individual DEED programs, ensuring the agency’s work has maximum impact locally and globally.
Oversee the development of an annual marketing plan and content calendar for the DEED brand, coordinating with the DEED Communications team, Economic Development staff, Minnesota Trade Office staff, Explore Minnesota, and other DEED senior leaders and program directors.
Execute on all marketing plans, identifying new audiences and creating plans and campaigns to reach them.
Oversee the creation and publication of all marketing materials in line with promotional plans, continually researching current marketing, event, and advertising trends and incorporating effective tactics.
Oversee DEED social media sites and supervise the marketing coordinator handling social media strategies, campaigns, and analytics. Provide oversight for gathering data on social media accounts, tracking and monitoring the success of digital initiatives and generating reports.
This position is telework eligible. Staff are provided with the tools and equipment to be successful in a virtual work environment. Please note, the telework policy could change with notice based on business needs.
This posting may be used to fill multiple positions.
Minimum Qualifications
Five (5) years of marketing experience encompassing creating, writing, and editing responsive and engaging social media, email, and newsletter content (including graphics and written content), templates and campaigns for multiple audiences across websites and multiple digital and traditional channels, with at least two (2) years in a leadership/supervisory role.
Bachelor’s degree in Marketing, Communication, Journalism or a closely related field, or a master’s degree (substituting for 18 months of experience), or a PhD (substituting for 24 months of experience).
Applicants that meet the above minimum qualification will be further evaluated on the following:
Ability to communicate effectively; strategically think, plan, develop, and implement marketing and communication plans; write for multiple audiences across multiple channels.
Ability to manage multiple staff and fast‑paced timelines; operate efficiently; meet deadlines for web, graphic design, and marketing production.
Ability to lead graphic designers to create effective digital and print deliverables; understand and implement brand standards as DEED’s brand manager.
Experience coordinating multi‑channel marketing campaigns across social media and digital platforms.
Experience using CMS, SEO, SEM, audience segmentation, and remarketing for effective implementation of marketing plans.
Preferred Qualifications
Knowledge of project management skills sufficient to manage multiple projects simultaneously, create clear and attainable project objectives, build project requirements, oversee the cost, time and scope, manage project constraints and communicate progress.
Knowledge of supervisory experience in marketing or communications.
Knowledge of business development or talent attraction techniques, campaigns and industry best practices.
Knowledge of economic development.
Experience creating, budgeting and measuring paid social media campaigns, paid search campaigns, and other traditional marketing tools and channels.
Ability to write marketing messaging for agency leadership and contribute insight to shape talking points and speeches as needed.
Additional Requirements
Background check: Criminal Background Check, Employment Records Check, Employment Reference Check, Conflict of Interest Review, Driver’s License and Records Check.
Work authorization: Must be legally authorized to work in the U.S. No visa sponsorship.
Benefits
Paid vacation and sick leave
12 paid holidays each year
Low‑cost medical, dental, vision, and prescription drug plans
Fertility care, including IVF
Diabetes care
Dental and orthodontic care for adults and children
6 weeks paid parental leave for newborn or newly adopted children
Pension plan (after working at least three years)
Life insurance and short‑term and long‑term disability insurance that provide income if unable to work due to illness or injury
Tax‑free expense accounts for health, dental, and dependent care
Resources that support physical, emotional, social, and financial well‑being
Training, classes, and professional development
Federal Public Service Loan Forgiveness Program (some positions qualify)
Employee Assistance Program (EAP) for work/life support—including mental health, relationship challenges, grief and loss, finances, and legal issues
Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care
Equal Opportunity Employer The Minnesota state agencies are equal opportunity, affirmative action, and veteran‑friendly employers. We encourage applicants of all backgrounds, including persons of color, Indigenous communities, LGBTQIA2S+ community members, individuals with disabilities, women, and veterans.
Applicants With Disabilities Minnesota state agencies make reasonable accommodations to employees and applicants with disabilities. If you need assistance, contact the Careers Help Desk at 651-259-3637 or email careers@state.mn.us.
For additional information about the application process, visit
http://www.mn.gov/careers .
How to Apply Select “Apply for Job” at the top of this page. If you have questions about applying for jobs, contact the Careers Help Desk at 651-259-3637 or email careers@state.mn.us.
#J-18808-Ljbffr