Motto Mortgage
Senior Marketing Specialist – Mortgage
Overview We are looking for a self‑starting
Senior Marketing Specialist
to support the marketing strategy and efforts of the mortgage brands under RE/MAX Holdings, Inc. Reporting to the Brand Director, this person will work within the marketing team and across departments to deliver campaigns and projects that support company marketing initiatives related to the mortgage vertical such as franchise sales, loan originator recruitment, loan processing, customer acquisition and retention, and expanding brand awareness.
The Senior Marketing Specialist is pivotal in driving operational efficiency through hands‑on execution of marketing initiatives, implementing customer engagement strategies that deliver measurable results, and maximizing marketing’s contribution to company goals and revenue through tactical campaign delivery.
We are seeking a seasoned marketer who turns opportunities into impactful campaigns that drive measurable growth. They will combine vision with execution, thrive in collaboration, and deliver measurable results.
Base pay range $70,000.00/yr - $85,000.00/yr
Responsibilities
Manage the development and execution of strategic, multi‑channel marketing campaigns that support business objectives related to the mortgage vertical, including brand awareness, lead generation, and customer acquisition and retention.
Collaborate with senior leadership and cross‑functional stakeholders to align marketing strategies with business objectives, ensuring consistent brand messaging across all touchpoints.
Oversee and communicate campaign strategy, progress, and outcomes clearly to internal and external stakeholders, ensuring alignment and transparency.
Own the strategy and execution of thought leadership and event/conference marketing for the mortgage vertical, positioning company leaders as industry experts and driving deeper engagement.
Serve as the marketing team expert on franchisee marketing systems and tools, such as MottoSpark and MottoRep, including leading the launch of new features and enhancements, implementing strategic workflows and personalization, and managing the library of materials to drive adoption and usage across the network.
Manage end‑to‑end development and execution of marketing campaigns within CRM and marketing automation platforms, ensuring timely delivery, audience segmentation, personalization, and performance tracking aligned with brand and business objectives.
Support development and analysis of sales and marketing reports, implementing actionable insights that guide future strategies and initiatives.
Analyze market trends, customer insights, and campaign performance to inform strategy, optimize execution, and demonstrate marketing’s contribution to business growth.
Lead regular marketing material audits across mortgage segment brands for accuracy, style, brand voice, clarity, consistency, and adherence to brand guidelines.
Continuously evaluate and improve marketing workflows, tools, and processes to enhance operational efficiency and team productivity.
Occasionally assist in supporting the education and best practices of the sales team and franchisees on brand guidelines, marketing strategies, systems, and tools.
Mentor and guide junior marketing team members, fostering a culture of innovation, accountability, and continuous improvement.
Qualifications
Bachelor’s degree in marketing or related field.
7+ years of experience in strategic marketing roles, with a proven track record of leading integrated campaigns and cross‑functional initiatives.
Deep understanding of digital, print, email, social, and event marketing channels.
Strong proficiency with Microsoft Office Suite and project management systems.
Experience with CRM platforms (e.g., Salesforce, HubSpot, Marketing Cloud) to inform marketing strategies, personalize communications, improve customer engagement, and track/report on campaign performance.
Industry experience in mortgage, real estate, or financial services is a plus.
Skills & Requirements
Ability to quickly understand the brand and organizational goals and priorities, and to develop a clear strategy for inspiring and engaging target audiences.
Ability to work autonomously, manage a variety of projects simultaneously, and balance priorities within varied timelines.
Proven ability to translate strategic goals and big‑picture ideas into actionable marketing plans and deliver results at the level of quality our brands demand.
Confident communicator who can align stakeholders and drive initiatives forward.
Strong leadership, project management, and interpersonal skills.
Bold, strategic thinker who challenges convention and drives results with relentless execution.
Experience managing vendor relationships, cross‑functional teams, and internal stakeholders across various departments.
Ability to accommodate a minimal amount of domestic travel for training and conferences.
Benefits
Competitive Medical, Dental, and Vision benefits
Retirement plans with optimal company match
Educational Assistance
Mental Health support program
O.R.E. Events offered in‑person and virtually
Employee Resource Groups
Community Engagement
Diversity, Equity, and Inclusion
Parenting
Remote work options
Location & Remote Opportunities • Denver, CO (remote possible).
• Additional qualifying states: Arkansas, California, Florida, Georgia, Illinois, Massachusetts, Michigan, Ohio, and Texas.
Equal Employment Opportunity RE/MAX Holdings, Inc. is proudly headquartered in Denver, Colorado. Certain roles may be location specific, however in addition to Colorado, we welcome qualified candidates in the following states: Arkansas, California, Florida, Georgia, Illinois, Massachusetts, Michigan, Ohio, and Texas!
RE/MAX Holdings, Inc. is proud to be an equal opportunity employer committed to diversity and inclusion, as well as non‑discrimination in employment. All persons shall be afforded equal employment opportunity, and all qualified applicants receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, age, veteran status, disability, or any other legally protected category.
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Overview We are looking for a self‑starting
Senior Marketing Specialist
to support the marketing strategy and efforts of the mortgage brands under RE/MAX Holdings, Inc. Reporting to the Brand Director, this person will work within the marketing team and across departments to deliver campaigns and projects that support company marketing initiatives related to the mortgage vertical such as franchise sales, loan originator recruitment, loan processing, customer acquisition and retention, and expanding brand awareness.
The Senior Marketing Specialist is pivotal in driving operational efficiency through hands‑on execution of marketing initiatives, implementing customer engagement strategies that deliver measurable results, and maximizing marketing’s contribution to company goals and revenue through tactical campaign delivery.
We are seeking a seasoned marketer who turns opportunities into impactful campaigns that drive measurable growth. They will combine vision with execution, thrive in collaboration, and deliver measurable results.
Base pay range $70,000.00/yr - $85,000.00/yr
Responsibilities
Manage the development and execution of strategic, multi‑channel marketing campaigns that support business objectives related to the mortgage vertical, including brand awareness, lead generation, and customer acquisition and retention.
Collaborate with senior leadership and cross‑functional stakeholders to align marketing strategies with business objectives, ensuring consistent brand messaging across all touchpoints.
Oversee and communicate campaign strategy, progress, and outcomes clearly to internal and external stakeholders, ensuring alignment and transparency.
Own the strategy and execution of thought leadership and event/conference marketing for the mortgage vertical, positioning company leaders as industry experts and driving deeper engagement.
Serve as the marketing team expert on franchisee marketing systems and tools, such as MottoSpark and MottoRep, including leading the launch of new features and enhancements, implementing strategic workflows and personalization, and managing the library of materials to drive adoption and usage across the network.
Manage end‑to‑end development and execution of marketing campaigns within CRM and marketing automation platforms, ensuring timely delivery, audience segmentation, personalization, and performance tracking aligned with brand and business objectives.
Support development and analysis of sales and marketing reports, implementing actionable insights that guide future strategies and initiatives.
Analyze market trends, customer insights, and campaign performance to inform strategy, optimize execution, and demonstrate marketing’s contribution to business growth.
Lead regular marketing material audits across mortgage segment brands for accuracy, style, brand voice, clarity, consistency, and adherence to brand guidelines.
Continuously evaluate and improve marketing workflows, tools, and processes to enhance operational efficiency and team productivity.
Occasionally assist in supporting the education and best practices of the sales team and franchisees on brand guidelines, marketing strategies, systems, and tools.
Mentor and guide junior marketing team members, fostering a culture of innovation, accountability, and continuous improvement.
Qualifications
Bachelor’s degree in marketing or related field.
7+ years of experience in strategic marketing roles, with a proven track record of leading integrated campaigns and cross‑functional initiatives.
Deep understanding of digital, print, email, social, and event marketing channels.
Strong proficiency with Microsoft Office Suite and project management systems.
Experience with CRM platforms (e.g., Salesforce, HubSpot, Marketing Cloud) to inform marketing strategies, personalize communications, improve customer engagement, and track/report on campaign performance.
Industry experience in mortgage, real estate, or financial services is a plus.
Skills & Requirements
Ability to quickly understand the brand and organizational goals and priorities, and to develop a clear strategy for inspiring and engaging target audiences.
Ability to work autonomously, manage a variety of projects simultaneously, and balance priorities within varied timelines.
Proven ability to translate strategic goals and big‑picture ideas into actionable marketing plans and deliver results at the level of quality our brands demand.
Confident communicator who can align stakeholders and drive initiatives forward.
Strong leadership, project management, and interpersonal skills.
Bold, strategic thinker who challenges convention and drives results with relentless execution.
Experience managing vendor relationships, cross‑functional teams, and internal stakeholders across various departments.
Ability to accommodate a minimal amount of domestic travel for training and conferences.
Benefits
Competitive Medical, Dental, and Vision benefits
Retirement plans with optimal company match
Educational Assistance
Mental Health support program
O.R.E. Events offered in‑person and virtually
Employee Resource Groups
Community Engagement
Diversity, Equity, and Inclusion
Parenting
Remote work options
Location & Remote Opportunities • Denver, CO (remote possible).
• Additional qualifying states: Arkansas, California, Florida, Georgia, Illinois, Massachusetts, Michigan, Ohio, and Texas.
Equal Employment Opportunity RE/MAX Holdings, Inc. is proudly headquartered in Denver, Colorado. Certain roles may be location specific, however in addition to Colorado, we welcome qualified candidates in the following states: Arkansas, California, Florida, Georgia, Illinois, Massachusetts, Michigan, Ohio, and Texas!
RE/MAX Holdings, Inc. is proud to be an equal opportunity employer committed to diversity and inclusion, as well as non‑discrimination in employment. All persons shall be afforded equal employment opportunity, and all qualified applicants receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, age, veteran status, disability, or any other legally protected category.
#J-18808-Ljbffr