Okta
ABX Marketing Operations Manager – Okta
Join to apply for the ABX Marketing Operations Manager role at Okta.
Get to know Okta Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.
The Marketing Strategy & Operations Team The Marketing Strategy & Operations team sits at the core of Okta’s go-to-market strategy, enabling marketing performance through thoughtful systems, streamlined processes, and trusted data. As part of the broader Marketing Data Operations and Technology group, the team drives operational excellence and optimises the technologies and data flows that power our demand engine and marketing insights.
About the Role Reporting to the Sr. Manager, Marketing Operations, this role will help shape both the current and future state of ABX at Okta through translating ABX strategy into scalable, high-performing operational realities. It requires an operations expert, not just a strategist, to optimise ABM workflows, align with business partners and KPIs, and work cross‑functionally with Marketing, Business Technology, and GTM Ops. Ideal for someone who excels in collaborative environments, focuses on system design, and leverages technology for business growth.
Key Responsibilities
ABX Systems Ownership & Optimization: Serve as our ABX SME. Own, maintain and drive operational excellence in platforms like 6sense and Folloze. Design and maintain complex ABX workflows, ensuring seamless connections between technology, data, and execution.
Personalization: Define and implement strategies for platform-agnostic personalization and user journeys, analysing data and use cases from our MarTech tools to enhance targeted ABM experiences.
Data and Governance: Partner with Business Technology to enhance Salesforce and other GTM systems for ABX account framework and data quality. Collaborate with the Marketing Data Ops team to leverage key tools like Clay, Clearbit, etc to ensure data layers and governance support ABX data collection, transfer, and hygiene.
Cross‑Functional Enablement: Oversee projects connecting marketing workflows with data, systems, and technology. Work closely with Marketing stakeholders to translate ABX strategies into technical requirements, driving scalable business impact.
Measurement and Reporting: Contribute to ABX-focused reporting and dashboards, ensuring trusted data and actionable insights for performance measurement and strategic decision-making.
Required Qualifications
5+ years in Marketing Operations and MarTech management, ideally in B2B or enterprise software.
3+ years specifically supporting ABM/ABX motions at scale.
Deep familiarity with the tech stack and data structures for account-based motions, including segmentation, personalization, cross-channel orchestration.
Proven ability to translate complex business needs into scalable technical solutions and operational processes.
Strong problem‑solving, attention to detail, and systems-thinking mindset.
Excellent collaboration and communication, with a track record of partnering with Business Technology, GTM Ops, and Marketing stakeholders.
Direct experience as an administrator or key operational user of ABM-related software such as 6sense, Folloze, and similar tools.
Preferred Qualifications (extra credit)
6sense Admin Certification (or equivalent experience)
Expertise with Marketo and other MarTech platforms in an operational capacity.
Experience with Salesforce and other GMT Ops platforms in an operational capacity.
Familiarity with enterprise-level security, audit, or SOX compliance requirements in a marketing systems context.
Benefits Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. Below is the annual base salary range for candidates located in California, Colorado, Illinois, New York and Washington.
Salary $125,000—$187,000 USD per annum. More details on our total rewards program: https://rewards.okta.com/us.
Equal Opportunity Statement Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and conviction records, consistent with applicable laws.
Contact & Next Steps Find your place at Okta today! https://www.okta.com/company/careers/.
Some roles may require travel to one of our office locations for in-person onboarding.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
#J-18808-Ljbffr
Get to know Okta Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.
The Marketing Strategy & Operations Team The Marketing Strategy & Operations team sits at the core of Okta’s go-to-market strategy, enabling marketing performance through thoughtful systems, streamlined processes, and trusted data. As part of the broader Marketing Data Operations and Technology group, the team drives operational excellence and optimises the technologies and data flows that power our demand engine and marketing insights.
About the Role Reporting to the Sr. Manager, Marketing Operations, this role will help shape both the current and future state of ABX at Okta through translating ABX strategy into scalable, high-performing operational realities. It requires an operations expert, not just a strategist, to optimise ABM workflows, align with business partners and KPIs, and work cross‑functionally with Marketing, Business Technology, and GTM Ops. Ideal for someone who excels in collaborative environments, focuses on system design, and leverages technology for business growth.
Key Responsibilities
ABX Systems Ownership & Optimization: Serve as our ABX SME. Own, maintain and drive operational excellence in platforms like 6sense and Folloze. Design and maintain complex ABX workflows, ensuring seamless connections between technology, data, and execution.
Personalization: Define and implement strategies for platform-agnostic personalization and user journeys, analysing data and use cases from our MarTech tools to enhance targeted ABM experiences.
Data and Governance: Partner with Business Technology to enhance Salesforce and other GTM systems for ABX account framework and data quality. Collaborate with the Marketing Data Ops team to leverage key tools like Clay, Clearbit, etc to ensure data layers and governance support ABX data collection, transfer, and hygiene.
Cross‑Functional Enablement: Oversee projects connecting marketing workflows with data, systems, and technology. Work closely with Marketing stakeholders to translate ABX strategies into technical requirements, driving scalable business impact.
Measurement and Reporting: Contribute to ABX-focused reporting and dashboards, ensuring trusted data and actionable insights for performance measurement and strategic decision-making.
Required Qualifications
5+ years in Marketing Operations and MarTech management, ideally in B2B or enterprise software.
3+ years specifically supporting ABM/ABX motions at scale.
Deep familiarity with the tech stack and data structures for account-based motions, including segmentation, personalization, cross-channel orchestration.
Proven ability to translate complex business needs into scalable technical solutions and operational processes.
Strong problem‑solving, attention to detail, and systems-thinking mindset.
Excellent collaboration and communication, with a track record of partnering with Business Technology, GTM Ops, and Marketing stakeholders.
Direct experience as an administrator or key operational user of ABM-related software such as 6sense, Folloze, and similar tools.
Preferred Qualifications (extra credit)
6sense Admin Certification (or equivalent experience)
Expertise with Marketo and other MarTech platforms in an operational capacity.
Experience with Salesforce and other GMT Ops platforms in an operational capacity.
Familiarity with enterprise-level security, audit, or SOX compliance requirements in a marketing systems context.
Benefits Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. Below is the annual base salary range for candidates located in California, Colorado, Illinois, New York and Washington.
Salary $125,000—$187,000 USD per annum. More details on our total rewards program: https://rewards.okta.com/us.
Equal Opportunity Statement Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and conviction records, consistent with applicable laws.
Contact & Next Steps Find your place at Okta today! https://www.okta.com/company/careers/.
Some roles may require travel to one of our office locations for in-person onboarding.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
#J-18808-Ljbffr