Vorwerk, LLC - Thermomix USA
Senior Marketing Specialist, E-Commerce & Campaign Marketing
Vorwerk, LLC - Thermomix USA, Dallas, Texas, United States, 75215
Senior Marketing Specialist, E-Commerce & Campaign Marketing
Thermomix USA sells one of the world’s most innovative kitchen appliances and is a leader in the direct sales industry. With a passionate community of consultants and customers around the globe, we’re on a mission to bring joy, connection, and healthier cooking into every home.
As we expand our presence in the U.S., we’re looking for a hands‑on
Senior Specialist, E-Commerce & Campaign Marketing
to help us accelerate digital growth and connect more customers with Thermomix.
Role Overview You’ll be the owner of our Shopify e-commerce storefront, responsible for ensuring a seamless online shopping experience and driving sales through conversion optimization, UX improvements, and SEO. You will lead digital campaign execution, especially
email marketing —to engage consultants and customers, nurture leads, and drive desired actions.
If you know
Shopify well, UX designer background, and tech savvy , this role is for you.
Key Responsibilities E-Commerce Ownership (Shopify)
Manage and optimize day-to-day operations of the Thermomix USA Shopify store.
Oversee product setup, merchandising, collections, promotions, and integrations.
Implement CRO strategies, including A/B testing, UX/UI enhancements, and checkout flow optimization.
Monitor site performance, troubleshoot issues, and ensure a smooth end-to-end customer journey.
Drive SEO and backlink strategies to increase organic traffic.
Campaign Marketing & Email
Own email marketing campaigns deployed through Klaviyo from strategy to execution, including segmentation, automation, and performance optimization.
Partner with other members in marketing to deliver compelling creative and messaging.
Track and report on campaign KPIs such as open rates, click-through rates, conversions, and revenue impact.
Analytics & Insights
Analyze customer behavior across the e‑commerce funnel to uncover friction points and opportunities.
Provide actionable insights to shape product pages, promotions, and campaign strategy.
Build and maintain dashboards for e-commerce and campaign performance, reporting regularly to marketing leadership.
Qualifications & Skills
2–4 years of experience
in e-commerce and digital marketing, preferably in consumer products, lifestyle, or appliance industries.
Hands‑on experience managing Shopify storefronts and optimizing digital sales funnels.
Knowledge of Conversion Rate Optimization
(CRO), UX/UI,
and
SEO
best practices.
Strong proficiency with email marketing platforms ( Klaviyo
or similar), including campaign automation and audience segmentation.
Experience curating and writing engaging digital content; excellent storytelling, communication, and people skills with a customer‑first mindset.
Proficiency with analytics and reporting tools
(Shopify Analytics, Klaviyo Reports , etc.)
Highly organized, detail‑oriented, and capable of managing multiple priorities and deadlines in a fast‑paced, dynamic environment.
Ability to thrive under pressure while remaining positive; a collaborative team player and natural relationship builder.
A genuine passion for the Thermomix® brand, its mission, customers, consultants, and product.
Proactive, entrepreneurial mindset with enthusiasm for community building and digital engagement.
Why Join Us Working at Thermomix USA means joining a passionate team at the forefront of kitchen innovation in the direct sales channel. Here, you’ll be part of an agile, fast‑paced startup environment. One where creativity, collaboration, and a relentless drive for success define our culture.
We are a small team with big ambitions to conquer the US market, and thrive on fresh ideas, adaptability, and a shared commitment to excellence. If you’re passionate, thrive in a challenge‑driven setting, and want to make a real impact, we invite you to explore a rewarding career with us.
#J-18808-Ljbffr
As we expand our presence in the U.S., we’re looking for a hands‑on
Senior Specialist, E-Commerce & Campaign Marketing
to help us accelerate digital growth and connect more customers with Thermomix.
Role Overview You’ll be the owner of our Shopify e-commerce storefront, responsible for ensuring a seamless online shopping experience and driving sales through conversion optimization, UX improvements, and SEO. You will lead digital campaign execution, especially
email marketing —to engage consultants and customers, nurture leads, and drive desired actions.
If you know
Shopify well, UX designer background, and tech savvy , this role is for you.
Key Responsibilities E-Commerce Ownership (Shopify)
Manage and optimize day-to-day operations of the Thermomix USA Shopify store.
Oversee product setup, merchandising, collections, promotions, and integrations.
Implement CRO strategies, including A/B testing, UX/UI enhancements, and checkout flow optimization.
Monitor site performance, troubleshoot issues, and ensure a smooth end-to-end customer journey.
Drive SEO and backlink strategies to increase organic traffic.
Campaign Marketing & Email
Own email marketing campaigns deployed through Klaviyo from strategy to execution, including segmentation, automation, and performance optimization.
Partner with other members in marketing to deliver compelling creative and messaging.
Track and report on campaign KPIs such as open rates, click-through rates, conversions, and revenue impact.
Analytics & Insights
Analyze customer behavior across the e‑commerce funnel to uncover friction points and opportunities.
Provide actionable insights to shape product pages, promotions, and campaign strategy.
Build and maintain dashboards for e-commerce and campaign performance, reporting regularly to marketing leadership.
Qualifications & Skills
2–4 years of experience
in e-commerce and digital marketing, preferably in consumer products, lifestyle, or appliance industries.
Hands‑on experience managing Shopify storefronts and optimizing digital sales funnels.
Knowledge of Conversion Rate Optimization
(CRO), UX/UI,
and
SEO
best practices.
Strong proficiency with email marketing platforms ( Klaviyo
or similar), including campaign automation and audience segmentation.
Experience curating and writing engaging digital content; excellent storytelling, communication, and people skills with a customer‑first mindset.
Proficiency with analytics and reporting tools
(Shopify Analytics, Klaviyo Reports , etc.)
Highly organized, detail‑oriented, and capable of managing multiple priorities and deadlines in a fast‑paced, dynamic environment.
Ability to thrive under pressure while remaining positive; a collaborative team player and natural relationship builder.
A genuine passion for the Thermomix® brand, its mission, customers, consultants, and product.
Proactive, entrepreneurial mindset with enthusiasm for community building and digital engagement.
Why Join Us Working at Thermomix USA means joining a passionate team at the forefront of kitchen innovation in the direct sales channel. Here, you’ll be part of an agile, fast‑paced startup environment. One where creativity, collaboration, and a relentless drive for success define our culture.
We are a small team with big ambitions to conquer the US market, and thrive on fresh ideas, adaptability, and a shared commitment to excellence. If you’re passionate, thrive in a challenge‑driven setting, and want to make a real impact, we invite you to explore a rewarding career with us.
#J-18808-Ljbffr