Johnson & Johnson MedTech
Director, Global Strategic Marketing, Refractive Equipment Portfolio | Irvine, C
Johnson & Johnson MedTech, Irvine, California, United States, 92713
Director, Global Strategic Marketing – Refractive Equipment Portfolio
Location: Irvine, CA, United States. This position is based in Irvine, CA.
Purpose The Director, Global Strategic Marketing, Refractive Equipment Portfolio will lead the development and execution of the global marketing strategy for the refractive equipment, digital, and accessories portfolio to drive short- and long-term growth. The Director will plan and oversee critical processes related to business planning, strategic marketing plans, portfolio management and development, market research, new product launches, business performance tracking, multi-channel marketing, and brand stewardship.
Responsibilities Portfolio & Innovation Strategy
Global portfolio planning for the implant portfolio, including development and execution of a 5‑year strategic plan and strategic/financial planning cycle outputs with inclusion of R&D innovation and financial plans for both top line and bottom line.
Strategic leadership and commercialization of innovation pipeline, working collaboratively with R&D, Regulatory, Clinical Affairs, and other functions.
Lead global portfolio strategy, positioning, channel, pricing, and lifecycle management.
Lead clinical claims and evidence strategy and work with professional education and clinical teams to deliver the messages.
Lead product messaging – sales aids, KOL speaker decks, launch plans.
Design recommendations for global branding, positioning, and pricing strategies that deliver value.
Direct complex customer and competitor analyses in areas of product preferences, potentials, sales coverage, market size, marketing practices, and trends, and prepare forecasts and recommendations.
Internal & External Collaboration
Lead efforts in elevating how the organization shows up in ophthalmology, including industry and society engagement strategy, VOC, user meetings, advisory board, competitive rebuttals, packaging differentiation, etc.
Facilitate effective stakeholder relationships and alignment to develop successful strategies and execution.
Provide leadership and vision for brands in development, and leverage opportunities with regional partners, customers, Johnson & Johnson brands, and alliances.
People Leadership
Performance management.
Provide coaching, feedback and development opportunities for team members.
Lead efforts for talent acquisition and development for the team.
Lead talent development and leadership pipeline.
Build a high‑performing team and winning team culture.
Required Qualifications
Minimum of a bachelor’s degree.
Minimum of 10 years of work/business experience.
Minimum of 7 years of healthcare experience.
Minimum of 3 years of marketing leadership experience.
Experience and successful track record leading product innovation and successful commercialization.
Strong strategic marketing fundamentals including positioning, claims, advertising judgment, and customer insights.
Proven track record of developing talent with positive leadership characteristics.
Strong cross‑functional leadership, ability to set vision and inspire cross‑functional teams.
Strong servant‑leader characteristics and mindset, ability to influence cross‑functionally and across regions without direct authority.
Strength interacting with a variety of customers – patients, surgeons, Key Opinion Leaders, distributors, and investors/start‑up organizations.
Demonstrated ability to lead marketing agencies and inspire strong output.
Up to 30% domestic and international travel required.
Preferred Qualifications
Prior medical device and/or ophthalmology marketing experience.
Master’s degree in business (or related discipline) highly preferred.
Finance planning experience.
Ophthalmology industry knowledge.
Hardware and software product management skills.
Portfolio branding experience.
People leadership experience.
Compensation & Benefits
Base pay range: $146,000 to $251,850.
Annual performance bonus eligible.
Employees and/or eligible dependents may be eligible to participate in company‑sponsored employee benefit programs: medical, dental, vision, life insurance, short‑ and long‑term disability, business accident insurance, and group legal insurance.
Employees may be eligible to participate in the company’s consolidated retirement plan (401(k)).
Vacation up to 120 hours per calendar year.
Sick time up to 40 hours per calendar year.
Holiday pay, including floating holidays up to 13 days per calendar year.
Work, personal and family time up to 40 hours per calendar year.
This job posting is anticipated to close on 10/29/25. The Company may, however, extend this time period, in which case the posting will remain available on our careers site to accept additional applications.
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please contact us via https://www.jnj.com/contact-us/careers or contact AskGS to be directed to your accommodation resource.
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Purpose The Director, Global Strategic Marketing, Refractive Equipment Portfolio will lead the development and execution of the global marketing strategy for the refractive equipment, digital, and accessories portfolio to drive short- and long-term growth. The Director will plan and oversee critical processes related to business planning, strategic marketing plans, portfolio management and development, market research, new product launches, business performance tracking, multi-channel marketing, and brand stewardship.
Responsibilities Portfolio & Innovation Strategy
Global portfolio planning for the implant portfolio, including development and execution of a 5‑year strategic plan and strategic/financial planning cycle outputs with inclusion of R&D innovation and financial plans for both top line and bottom line.
Strategic leadership and commercialization of innovation pipeline, working collaboratively with R&D, Regulatory, Clinical Affairs, and other functions.
Lead global portfolio strategy, positioning, channel, pricing, and lifecycle management.
Lead clinical claims and evidence strategy and work with professional education and clinical teams to deliver the messages.
Lead product messaging – sales aids, KOL speaker decks, launch plans.
Design recommendations for global branding, positioning, and pricing strategies that deliver value.
Direct complex customer and competitor analyses in areas of product preferences, potentials, sales coverage, market size, marketing practices, and trends, and prepare forecasts and recommendations.
Internal & External Collaboration
Lead efforts in elevating how the organization shows up in ophthalmology, including industry and society engagement strategy, VOC, user meetings, advisory board, competitive rebuttals, packaging differentiation, etc.
Facilitate effective stakeholder relationships and alignment to develop successful strategies and execution.
Provide leadership and vision for brands in development, and leverage opportunities with regional partners, customers, Johnson & Johnson brands, and alliances.
People Leadership
Performance management.
Provide coaching, feedback and development opportunities for team members.
Lead efforts for talent acquisition and development for the team.
Lead talent development and leadership pipeline.
Build a high‑performing team and winning team culture.
Required Qualifications
Minimum of a bachelor’s degree.
Minimum of 10 years of work/business experience.
Minimum of 7 years of healthcare experience.
Minimum of 3 years of marketing leadership experience.
Experience and successful track record leading product innovation and successful commercialization.
Strong strategic marketing fundamentals including positioning, claims, advertising judgment, and customer insights.
Proven track record of developing talent with positive leadership characteristics.
Strong cross‑functional leadership, ability to set vision and inspire cross‑functional teams.
Strong servant‑leader characteristics and mindset, ability to influence cross‑functionally and across regions without direct authority.
Strength interacting with a variety of customers – patients, surgeons, Key Opinion Leaders, distributors, and investors/start‑up organizations.
Demonstrated ability to lead marketing agencies and inspire strong output.
Up to 30% domestic and international travel required.
Preferred Qualifications
Prior medical device and/or ophthalmology marketing experience.
Master’s degree in business (or related discipline) highly preferred.
Finance planning experience.
Ophthalmology industry knowledge.
Hardware and software product management skills.
Portfolio branding experience.
People leadership experience.
Compensation & Benefits
Base pay range: $146,000 to $251,850.
Annual performance bonus eligible.
Employees and/or eligible dependents may be eligible to participate in company‑sponsored employee benefit programs: medical, dental, vision, life insurance, short‑ and long‑term disability, business accident insurance, and group legal insurance.
Employees may be eligible to participate in the company’s consolidated retirement plan (401(k)).
Vacation up to 120 hours per calendar year.
Sick time up to 40 hours per calendar year.
Holiday pay, including floating holidays up to 13 days per calendar year.
Work, personal and family time up to 40 hours per calendar year.
This job posting is anticipated to close on 10/29/25. The Company may, however, extend this time period, in which case the posting will remain available on our careers site to accept additional applications.
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status, or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please contact us via https://www.jnj.com/contact-us/careers or contact AskGS to be directed to your accommodation resource.
#J-18808-Ljbffr