Nashville Public Radio
Summary
Salary: $167,600 - 209,500 + annual bonus opportunity
Team: Communications
Location: United States - New York Office
About Us Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago’s Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Stores across the country. We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.
About The Role The Senior Communications Manager Beauty will manage daily media relations and support major initiatives to create awareness, interest, excitement and true understanding of Dyson, its ethos, its products and technologies, and its future in the US. They will ensure that all Dyson stories and opportunities are maximized in an effective and efficient way. The role will be the main media contact for the Beauty Business Unit and will also have cross‑functional communications responsibilities (press, influencer) across full Brand, and cross‑functionally across other Business Units along with any other applicable new ventures for Dyson. Another communications area of focus for the role is also overseeing the brand’s Corporate/Internal Communications strategy reflective of their Business Unit in partnership with the Head Of Communications, Dyson Americas, by advocating Dyson’s culture, enhancing employer branding, and facilitating understanding of business goals to support the Americas Leadership Team including the development of our reputation‑driving communications, overseeing and executing internal messaging, and strengthening awareness of our corporate narratives.
Responsibilities
PR strategy and management
Press relationships
Events and briefings
Agency management and strategy briefing
Category and cross‑category storytelling
Crisis communications by category
Larger technology features + public response applicable to market
Product and people engagement with quarterly trips to Chicago HQ
Influencer strategy and influencer management
Ambassador management and negotiation
Community management in partnership with Social
Learn and understand full Dyson business: cross‑category, brand storytelling, Dyson farming, Dyson Institute, Dyson family, new ventures
Develop, execute and support communications strategies to share Dyson news and elevate Dyson’s reputation externally
Work with Head Of Communications, Dyson Americas to set media launch strategies for key products, campaigns, and partnerships
Foster and maintain relationships with industry KOLs across press, industry icons, fashion week designers, and pro/consumer stylists (goal of 4 meetings a month)
Manage Dyson’s involvement at Fashion Week, including strategy, key priorities, pro stylist relationships with guidance from Head Of Communications and global communications
Daily pitching to the media and securing regular positive coverage
Manage inbound media inquiries, route requests and provide recommendations for how to proceed
Oversee and respond to inbound media inquiries including business‑unit focused crisis communications and strategy in partnership with Head Of Communications
Oversee agency relationship and strategy execution
Draft thorough creative briefs to request help and materials for projects and launches, and keep the team organized as we execute on those plans
Manage PR budget
Never be satisfied and always push for more results, increased interest, and sharing the Dyson point of difference to drive desirability
Collaborate with Head Of Communications on Business Unit‑focused internal communications strategy and implementation
Reputation: develop Dyson reputation narrative, identify and manage relations with key media outlets, influencers, and KOLs for reputation communications
Support the Head of Communications, Dyson Americas and collaborate with cross‑functional teams, playing a pivotal role in issue/reputation management process from media and social media perspective
Influencer business‑unit budget management
Manage and execute events and influencer activations across both digital and physical – developing engaging, educational, and socially shareable ways of bringing Dyson technology to life across all categories
Own the internal influencer calendar across all tactics for Business Unit – industry/brand‑lead event opportunities, always on, NPD launches, seeding and new project opportunities / identify new ways of working in influencer space
Handle all selection, negotiating, and contracting/briefing influencers in partnership with agency, ensuring expertise in brand voices, trending creators, and 360‑brand approach to talent
Manage final content review once partners are confirmed for each campaign, including category input, in partnership with Head Of Communications
Monitor and optimise budgets to drive key priorities and ensure maximum ROI
Amplify influencer storytelling across each campaign, drive awareness, and align with Global PR, Communications and Marketing objectives and share insights and best practices for influencer and event activity across markets
Collaborate cross‑category support: understand full product portfolio and launch calendars, recommend new areas and angles to stimulate more awareness of Dyson, its technology, and its philosophies in the US
Establish and maintain strong working relationships with internal partners in marketing and sales to ensure effective collaboration and sharing of Communications plans with key stakeholders across the business
Be an active part of our global communications team – share best practices and new ideas, keep an eye on what’s working in other markets and how we can translate their successes to the US
Support business goals with the rest of US marketing team and other departments within the US business
Manage reporting, influencer and PR agencies day‑to‑day, helping to set KPIs, keep teams on track and report results internally and globally
Day‑to‑day management of US Communications Specialist in partnership with other Senior Communications Managers, responsible for upskilling, training, and day‑to‑day responsibilities and results
About You
6+ years of experience in PR or communications.
1+ years of experience in leading people preferred.
Strategic thinker; demonstrates ability to take a broad overview of issues and to identify most salient points. Takes an inventive approach.
Analytical skills; ability to identify and analyze key trends, issues, and problems.
Collaborative; able to build and maintain effective working relationships with a wide range of people both within the US Communications team and other teams across the US and Global business.
Written and oral communication; able to present complex information and arguments in a coherent and accessible format to senior management.
Creativity; demonstrates imagination, creativity and divergent thinking, encouraging creativity in others.
Resilience; manages personal effectiveness by controlling emotions in the face of pressure, setbacks, or when dealing with provocative situations.
Project management skills; must be able to manage budgets and deadlines – also plan, achieve and evaluate results.
Successful media relations experience; having an up‑to‑date understanding of US media (print, broadcast and online) is essential. Must have a proven ability to develop and directly pitch stories to journalists.
Demonstrate leadership behaviors; communicate, inspire, and challenge. Let people do it for themselves, get people to see beyond their teams, think long‑term, invent and improve, and be passionate.
Benefits At Dyson, how we reward you is linked to our high‑performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.
Financial Benefits
401K with up to a 4% match
Company paid Life Insurance and AD&D
Flexible Savings Account (FSA) and Health Savings Account (HSA)
Lifestyle Benefits
Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
Pre‑tax Commuter Benefits (applicable areas only)
Generous Child Care Leave Program
Wellness Program
Employee Assistance Program
Dyson Product Discounts
Health Benefits
Multi‑Level Healthcare Coverage Options
Vision & Dental Coverage
Company paid Short‑Term and Long‑Term Disability
Salary Range $167,600 - 209,500 + annual bonus opportunity
EEO Statement Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or any other dimension of diversity.
Posted: 30 October 2025
#J-18808-Ljbffr
About Us Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in the US in 2002, and since then operations have grown exponentially. Our US headquarters is based in Chicago’s Fulton Market neighborhood. We also have employees working in field sales, our service centers, and in our growing number of Dyson Demo Stores across the country. We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.
About The Role The Senior Communications Manager Beauty will manage daily media relations and support major initiatives to create awareness, interest, excitement and true understanding of Dyson, its ethos, its products and technologies, and its future in the US. They will ensure that all Dyson stories and opportunities are maximized in an effective and efficient way. The role will be the main media contact for the Beauty Business Unit and will also have cross‑functional communications responsibilities (press, influencer) across full Brand, and cross‑functionally across other Business Units along with any other applicable new ventures for Dyson. Another communications area of focus for the role is also overseeing the brand’s Corporate/Internal Communications strategy reflective of their Business Unit in partnership with the Head Of Communications, Dyson Americas, by advocating Dyson’s culture, enhancing employer branding, and facilitating understanding of business goals to support the Americas Leadership Team including the development of our reputation‑driving communications, overseeing and executing internal messaging, and strengthening awareness of our corporate narratives.
Responsibilities
PR strategy and management
Press relationships
Events and briefings
Agency management and strategy briefing
Category and cross‑category storytelling
Crisis communications by category
Larger technology features + public response applicable to market
Product and people engagement with quarterly trips to Chicago HQ
Influencer strategy and influencer management
Ambassador management and negotiation
Community management in partnership with Social
Learn and understand full Dyson business: cross‑category, brand storytelling, Dyson farming, Dyson Institute, Dyson family, new ventures
Develop, execute and support communications strategies to share Dyson news and elevate Dyson’s reputation externally
Work with Head Of Communications, Dyson Americas to set media launch strategies for key products, campaigns, and partnerships
Foster and maintain relationships with industry KOLs across press, industry icons, fashion week designers, and pro/consumer stylists (goal of 4 meetings a month)
Manage Dyson’s involvement at Fashion Week, including strategy, key priorities, pro stylist relationships with guidance from Head Of Communications and global communications
Daily pitching to the media and securing regular positive coverage
Manage inbound media inquiries, route requests and provide recommendations for how to proceed
Oversee and respond to inbound media inquiries including business‑unit focused crisis communications and strategy in partnership with Head Of Communications
Oversee agency relationship and strategy execution
Draft thorough creative briefs to request help and materials for projects and launches, and keep the team organized as we execute on those plans
Manage PR budget
Never be satisfied and always push for more results, increased interest, and sharing the Dyson point of difference to drive desirability
Collaborate with Head Of Communications on Business Unit‑focused internal communications strategy and implementation
Reputation: develop Dyson reputation narrative, identify and manage relations with key media outlets, influencers, and KOLs for reputation communications
Support the Head of Communications, Dyson Americas and collaborate with cross‑functional teams, playing a pivotal role in issue/reputation management process from media and social media perspective
Influencer business‑unit budget management
Manage and execute events and influencer activations across both digital and physical – developing engaging, educational, and socially shareable ways of bringing Dyson technology to life across all categories
Own the internal influencer calendar across all tactics for Business Unit – industry/brand‑lead event opportunities, always on, NPD launches, seeding and new project opportunities / identify new ways of working in influencer space
Handle all selection, negotiating, and contracting/briefing influencers in partnership with agency, ensuring expertise in brand voices, trending creators, and 360‑brand approach to talent
Manage final content review once partners are confirmed for each campaign, including category input, in partnership with Head Of Communications
Monitor and optimise budgets to drive key priorities and ensure maximum ROI
Amplify influencer storytelling across each campaign, drive awareness, and align with Global PR, Communications and Marketing objectives and share insights and best practices for influencer and event activity across markets
Collaborate cross‑category support: understand full product portfolio and launch calendars, recommend new areas and angles to stimulate more awareness of Dyson, its technology, and its philosophies in the US
Establish and maintain strong working relationships with internal partners in marketing and sales to ensure effective collaboration and sharing of Communications plans with key stakeholders across the business
Be an active part of our global communications team – share best practices and new ideas, keep an eye on what’s working in other markets and how we can translate their successes to the US
Support business goals with the rest of US marketing team and other departments within the US business
Manage reporting, influencer and PR agencies day‑to‑day, helping to set KPIs, keep teams on track and report results internally and globally
Day‑to‑day management of US Communications Specialist in partnership with other Senior Communications Managers, responsible for upskilling, training, and day‑to‑day responsibilities and results
About You
6+ years of experience in PR or communications.
1+ years of experience in leading people preferred.
Strategic thinker; demonstrates ability to take a broad overview of issues and to identify most salient points. Takes an inventive approach.
Analytical skills; ability to identify and analyze key trends, issues, and problems.
Collaborative; able to build and maintain effective working relationships with a wide range of people both within the US Communications team and other teams across the US and Global business.
Written and oral communication; able to present complex information and arguments in a coherent and accessible format to senior management.
Creativity; demonstrates imagination, creativity and divergent thinking, encouraging creativity in others.
Resilience; manages personal effectiveness by controlling emotions in the face of pressure, setbacks, or when dealing with provocative situations.
Project management skills; must be able to manage budgets and deadlines – also plan, achieve and evaluate results.
Successful media relations experience; having an up‑to‑date understanding of US media (print, broadcast and online) is essential. Must have a proven ability to develop and directly pitch stories to journalists.
Demonstrate leadership behaviors; communicate, inspire, and challenge. Let people do it for themselves, get people to see beyond their teams, think long‑term, invent and improve, and be passionate.
Benefits At Dyson, how we reward you is linked to our high‑performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.
Financial Benefits
401K with up to a 4% match
Company paid Life Insurance and AD&D
Flexible Savings Account (FSA) and Health Savings Account (HSA)
Lifestyle Benefits
Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
Pre‑tax Commuter Benefits (applicable areas only)
Generous Child Care Leave Program
Wellness Program
Employee Assistance Program
Dyson Product Discounts
Health Benefits
Multi‑Level Healthcare Coverage Options
Vision & Dental Coverage
Company paid Short‑Term and Long‑Term Disability
Salary Range $167,600 - 209,500 + annual bonus opportunity
EEO Statement Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or any other dimension of diversity.
Posted: 30 October 2025
#J-18808-Ljbffr