The SWATCH Group
Job description
Develops and implements strategic marketing plans to achieve corporate objectives for products and services.
Develops and manages marketing operating budgets.
Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
Lead the strategy and execution of marketing campaigns across digital, social, retail, and experiential channels to drive awareness.
Ensures effective control of marketing results, and takes corrective action to guarantee that achievements of marketing objectives fall within designated areas.
Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
Monitors competitor marketing activities.
Establishes and maintains relationships with industry influencers and key strategic partners.
Guides preparation of marketing activity reports and presents to executive management.
Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
Analyzes and controls expenditures of division to conform to budgetary requirements.
Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
Responsible for editorial direction, design, production and distribution of the brand publications.
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Develops and implements strategic marketing plans to achieve corporate objectives for products and services.
Develops and manages marketing operating budgets.
Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
Lead the strategy and execution of marketing campaigns across digital, social, retail, and experiential channels to drive awareness.
Ensures effective control of marketing results, and takes corrective action to guarantee that achievements of marketing objectives fall within designated areas.
Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
Monitors competitor marketing activities.
Establishes and maintains relationships with industry influencers and key strategic partners.
Guides preparation of marketing activity reports and presents to executive management.
Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
Analyzes and controls expenditures of division to conform to budgetary requirements.
Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
Responsible for editorial direction, design, production and distribution of the brand publications.
#J-18808-Ljbffr