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Visual Lease

Email Marketing Developer, LoopNet

Visual Lease, Richmond, Virginia, United States, 23214

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Email Marketing Developer, LoopNet Company Intro CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

About the Role When marketing teams deliver the right message at the right time, engagement skyrockets—and so do results. That’s why we’re looking for a detail‑driven Email Developer who’s passionate about crafting impactful campaigns that connect with our audience and drive measurable outcomes.

LoopNet Overview LoopNet is the world’s biggest, busiest commercial real estate marketplace. Every month, millions of investors, brokers, and property owners turn to LoopNet to discover opportunities and make deals happen. Our marketing team plays a critical role in fueling that activity—building campaigns that inform, inspire, and convert.

Role Overview That’s where you come in. As an Email Developer on the LoopNet marketing team, you’ll transform creative concepts into high‑performing email experiences. You’ll ensure every campaign is flawlessly executed, optimized for engagement, and aligned with our brand standards. Working at the intersection of marketing strategy, design, and technology, you’ll help us deliver communications that matter—at scale.

This role offers the opportunity to influence customer engagement and contribute to the success of a fast‑growing, highly successful international marketplace. You’ll collaborate with stakeholders across marketing, product, and analytics, leveraging data‑driven insights to refine campaigns and drive measurable impact on key metrics like open rates, click‑through rates, and conversions.

Key Responsibilities

Build responsive, accessible, and visually compelling email templates using HTML/CSS.

Ensure cross‑platform and cross‑client compatibility and QA testing.

Schedule and deploy campaigns using marketing automation platforms.

Collaborate with the Automation Manager to implement and optimize workflows for lead nurturing, onboarding, and re‑engagement.

Maintain and improve automated campaign logic and segmentation strategies.

Partner with analytics and performance marketing manager to track performance metrics (open rates, CTR, conversions).

Implement A/B testing for email performance optimization.

Work closely with cross‑functional teams including product, design, regional marketing managers, and analytics to align email strategy with broader marketing goals.

Ensure all emails comply with CAN‑SPAM and GDPR regulations.

Maintain documentation for campaign processes and QA protocols.

Basic Qualifications

Bachelor’s degree from an accredited, not‑for‑profit university or college.

Track record of commitment to prior employers.

2+ years of experience in email development.

Experience maintaining documentation for campaign processes and QA protocols.

Proficiency in HTML/CSS for email.

Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, HubSpot).

Familiarity with email analytics and A/B testing.

Strong attention to detail and organizational skills.

Ability to thrive in a fast‑paced, collaborative environment.

Preferred Qualifications

Experience with scripting or dynamic content personalization.

Knowledge of accessibility standards in email design.

Familiarity with LoopNet’s audience and commercial real estate marketing.

WHAT’S IN IT FOR YOU? Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. In addition to generous compensation and performance‑based incentives, you'll be supported in both your professional and academic growth with internal training, and tuition reimbursement.

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug

Life, legal, and supplementary insurance

Commuter and parking benefits

401(K) retirement plan with matching contributions

Employee stock purchase plan

Paid time off

Tuition reimbursement

We welcome all qualified candidates who are currently eligible to work full‑time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing.

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