Virgin Hotels
YOUR MISSION (The Job Description)
The Casino Marketing Executive is responsible for developing, managing, and growing VIP and high-limit player relationships while executing strategic marketing campaigns to increase revenue and guest loyalty. This role plays a key part in the brand's promotional efforts, player development, and overall guest/player experience within a competitive Las Vegas gaming market. This position is responsible for cultivating Casino Player Development, including maintaining the casino inside Virgin Hotels Las Vegas' high-value player market strategy and programs. Responsible for bringing in new and reactivating inactive business while maintaining a database of high-worth players to contribute to the profitability of the casino inside Virgin Hotels Las Vegas.
THE NITTY-GRITTY (The Essential Job Duties) Build and maintain strong relationships with high-value casino players through personalized service and targeted communication Create, plan, and execute direct marketing strategies, including events, promotions, and campaigns to drive customer engagement and casino visitation Coordinate with Player Development, Hotel, and Casino Operations teams to ensure seamless guest experiences Monitor and analyze customer trends, feedback, and play activity to tailor marketing offers and optimize ROI Host VIP guests on-site, ensuring exceptional service and hospitality are consistently delivered Track marketing campaign performance and provide regular reports to management Works to implement strategies to cultivate the market for new and existing high-value casino guests Responsible for growing the player development program Contributes to all player development projects to ensure successful execution, leading to the achievement of department goals for company profitability Hosts high-value guests and accommodates their needs within program guidelines to ensure guest satisfaction and encourage return visits Attend required training sessions offered by Virgin Hotels Las Vegas Perform the duties described in compliance with local laws and regulations Take the necessary steps to ensure minors are not allowed to gamble or loiter in gambling areas, drink alcoholic beverages, or purchase tobacco products Ensure compliance with all state gaming regulations and internal company policies Reports any acts of wrongdoing on behalf of any staff member that they know of Performs other duties as assigned WHAT IT TAKES (The Qualities We Look For)
Ability to always communicate effectively with guests and all levels of Team Members Ability to review and comprehend reports and all necessary documentation Must love people and have a passion for serving others and the community Have working knowledge of the ordinances, regulations, laws, policies, and procedures relating to the Casino operations Have working knowledge of the casino's programs to address problem gambling MUST HAVE'S
Current, legal, and unrestricted ability to work in the United States Must be able to obtain a Nevada Gaming License 3--5 years of experience in casino marketing or player development, ideally in Las Vegas or a similar major gaming market Public relations skills, knowledge of general casino operations, and strong analytical abilities are important Strong knowledge of casino operations and gaming loyalty programs (e.g., CMS systems such as ACSC, Oasis, or IGT) Proven ability to network, build rapport, and maintain long-term relationships with VIP clients Excellent verbal, written, and interpersonal communication skills Must be able to work evenings, weekends, and holidays as needed WOULD BE NICE TO HAVE'S
Bachelor's degree in Marketing, Business, Hospitality, or a related field preferred Bilingual (Spanish, Mandarin, or other languages) is a plus Familiarity with CRM platforms and campaign tracking tools Event planning or hospitality experience is a plus THE WORKING CONDITIONS
Ability to move around all work areas effectively and efficiently May stand and walk for the majority of the shift. Proper footwear is required This position spends considerable time on the casino floor and is subject to varying levels of crowds, noise, light (including flashing lights), and smoke Must be able to work in a fast-paced, noisy environment typical of a casino setting Ability to utilize computer equipment and software customary to this position VALUABLE TRAITS
50% logical / 50% creative / 100% AWESOME Enjoy working with a team and alone, as the situation dictates Adaptive, Flexible! Embody "great attitude" Unwavering integrity and endless work ethic Appreciate constructive feedback, as well as graciously providing the same Tenacious and self-motivated
This is not an exhaustive list of duties, responsibilities, and conditions. *Virgin Hotels celebrates diversity and is proud to be an Equal Opportunity Employer*
The Casino Marketing Executive is responsible for developing, managing, and growing VIP and high-limit player relationships while executing strategic marketing campaigns to increase revenue and guest loyalty. This role plays a key part in the brand's promotional efforts, player development, and overall guest/player experience within a competitive Las Vegas gaming market. This position is responsible for cultivating Casino Player Development, including maintaining the casino inside Virgin Hotels Las Vegas' high-value player market strategy and programs. Responsible for bringing in new and reactivating inactive business while maintaining a database of high-worth players to contribute to the profitability of the casino inside Virgin Hotels Las Vegas.
THE NITTY-GRITTY (The Essential Job Duties) Build and maintain strong relationships with high-value casino players through personalized service and targeted communication Create, plan, and execute direct marketing strategies, including events, promotions, and campaigns to drive customer engagement and casino visitation Coordinate with Player Development, Hotel, and Casino Operations teams to ensure seamless guest experiences Monitor and analyze customer trends, feedback, and play activity to tailor marketing offers and optimize ROI Host VIP guests on-site, ensuring exceptional service and hospitality are consistently delivered Track marketing campaign performance and provide regular reports to management Works to implement strategies to cultivate the market for new and existing high-value casino guests Responsible for growing the player development program Contributes to all player development projects to ensure successful execution, leading to the achievement of department goals for company profitability Hosts high-value guests and accommodates their needs within program guidelines to ensure guest satisfaction and encourage return visits Attend required training sessions offered by Virgin Hotels Las Vegas Perform the duties described in compliance with local laws and regulations Take the necessary steps to ensure minors are not allowed to gamble or loiter in gambling areas, drink alcoholic beverages, or purchase tobacco products Ensure compliance with all state gaming regulations and internal company policies Reports any acts of wrongdoing on behalf of any staff member that they know of Performs other duties as assigned WHAT IT TAKES (The Qualities We Look For)
Ability to always communicate effectively with guests and all levels of Team Members Ability to review and comprehend reports and all necessary documentation Must love people and have a passion for serving others and the community Have working knowledge of the ordinances, regulations, laws, policies, and procedures relating to the Casino operations Have working knowledge of the casino's programs to address problem gambling MUST HAVE'S
Current, legal, and unrestricted ability to work in the United States Must be able to obtain a Nevada Gaming License 3--5 years of experience in casino marketing or player development, ideally in Las Vegas or a similar major gaming market Public relations skills, knowledge of general casino operations, and strong analytical abilities are important Strong knowledge of casino operations and gaming loyalty programs (e.g., CMS systems such as ACSC, Oasis, or IGT) Proven ability to network, build rapport, and maintain long-term relationships with VIP clients Excellent verbal, written, and interpersonal communication skills Must be able to work evenings, weekends, and holidays as needed WOULD BE NICE TO HAVE'S
Bachelor's degree in Marketing, Business, Hospitality, or a related field preferred Bilingual (Spanish, Mandarin, or other languages) is a plus Familiarity with CRM platforms and campaign tracking tools Event planning or hospitality experience is a plus THE WORKING CONDITIONS
Ability to move around all work areas effectively and efficiently May stand and walk for the majority of the shift. Proper footwear is required This position spends considerable time on the casino floor and is subject to varying levels of crowds, noise, light (including flashing lights), and smoke Must be able to work in a fast-paced, noisy environment typical of a casino setting Ability to utilize computer equipment and software customary to this position VALUABLE TRAITS
50% logical / 50% creative / 100% AWESOME Enjoy working with a team and alone, as the situation dictates Adaptive, Flexible! Embody "great attitude" Unwavering integrity and endless work ethic Appreciate constructive feedback, as well as graciously providing the same Tenacious and self-motivated
This is not an exhaustive list of duties, responsibilities, and conditions. *Virgin Hotels celebrates diversity and is proud to be an Equal Opportunity Employer*