24 Seven Talent
A contemporary
fashion and lifestyle brand
is seeking a
Retention Marketing Manager
to lead efforts in deepening customer relationships and driving repeat engagement through best-in-class Email, SMS, and loyalty strategies.
In this role, you will own the retention marketing strategy from ideation through execution-developing thoughtful, data-driven campaigns that align with our brand and business goals. You will also play a key role in shaping and growing our new loyalty program, working cross-functionally to ensure a seamless and rewarding customer experience.
Responsibilities
• Develop and lead the retention marketing strategy across Email and SMS channels, with a strong focus on customer lifecycle. • Own campaign planning and execution, overseeing everything from content briefing and deployment to analysis and optimization. • Manage the retention marketing calendar, ensuring alignment with brand, merchandising, and promotional priorities. • Oversee and evolve automated lifecycle campaigns, maintaining and optimizing flows to improve customer engagement and revenue. • Design and implement a robust testing framework to consistently improve performance and uncover new opportunities. • Analyze performance metrics and customer data, translating insights into actionable improvements and reports for leadership and internal partners. • Guide the integration and growth of our loyalty program, driving member acquisition, engagement, and retention. • Stay on top of industry trends and innovations in retention and CRM marketing, bringing fresh ideas and tools to the table. • Collaborate cross-functionally with creative, merchandising, and operations teams to ensure cohesive and impactful campaigns. • Additional responsibilities as required. • Must be able to maintain an onsite presence in our Los Angeles office four days per week.
Qualifications
• Bachelor's degree with 4-6+ years of relevant experience in retention or CRM marketing, ideally within the
e-commerce or DTC
space. • Proven track record of owning and scaling retention strategies, especially across Email and SMS. • Experience managing loyalty programs and driving measurable growth. • Strong organizational and analytical skills with high attention to detail. • Experience with
Klaviyo ,
Attentive , or similar platforms. • Proficiency in
Excel or Google Sheets , and familiarity with project management tools like
Asana . • Strong analytical and reporting skills, with the ability to turn data into strategy. • Excellent communication and project management skills. • Collaborative by nature, with the ability to build and maintain strong relationships with cross-functional partners. • Ability to efficiently prioritize tasks and projects based on impact, and adapt to changing priorities and responsibilities. • Must have a strong sense of personal accountability, taking ownership of initiatives and delivering top-quality results.
fashion and lifestyle brand
is seeking a
Retention Marketing Manager
to lead efforts in deepening customer relationships and driving repeat engagement through best-in-class Email, SMS, and loyalty strategies.
In this role, you will own the retention marketing strategy from ideation through execution-developing thoughtful, data-driven campaigns that align with our brand and business goals. You will also play a key role in shaping and growing our new loyalty program, working cross-functionally to ensure a seamless and rewarding customer experience.
Responsibilities
• Develop and lead the retention marketing strategy across Email and SMS channels, with a strong focus on customer lifecycle. • Own campaign planning and execution, overseeing everything from content briefing and deployment to analysis and optimization. • Manage the retention marketing calendar, ensuring alignment with brand, merchandising, and promotional priorities. • Oversee and evolve automated lifecycle campaigns, maintaining and optimizing flows to improve customer engagement and revenue. • Design and implement a robust testing framework to consistently improve performance and uncover new opportunities. • Analyze performance metrics and customer data, translating insights into actionable improvements and reports for leadership and internal partners. • Guide the integration and growth of our loyalty program, driving member acquisition, engagement, and retention. • Stay on top of industry trends and innovations in retention and CRM marketing, bringing fresh ideas and tools to the table. • Collaborate cross-functionally with creative, merchandising, and operations teams to ensure cohesive and impactful campaigns. • Additional responsibilities as required. • Must be able to maintain an onsite presence in our Los Angeles office four days per week.
Qualifications
• Bachelor's degree with 4-6+ years of relevant experience in retention or CRM marketing, ideally within the
e-commerce or DTC
space. • Proven track record of owning and scaling retention strategies, especially across Email and SMS. • Experience managing loyalty programs and driving measurable growth. • Strong organizational and analytical skills with high attention to detail. • Experience with
Klaviyo ,
Attentive , or similar platforms. • Proficiency in
Excel or Google Sheets , and familiarity with project management tools like
Asana . • Strong analytical and reporting skills, with the ability to turn data into strategy. • Excellent communication and project management skills. • Collaborative by nature, with the ability to build and maintain strong relationships with cross-functional partners. • Ability to efficiently prioritize tasks and projects based on impact, and adapt to changing priorities and responsibilities. • Must have a strong sense of personal accountability, taking ownership of initiatives and delivering top-quality results.