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Head of Marketing (iGaming)
We are looking for a strong
Head of Marketing
with deep expertise in the Turkish iGaming market to join a fast-growing project within a large international iGaming holding. The project is fully focused on the Turkish market and aims to become one of the top players in the region. The operational team includes 135+ specialists, with access to centralized marketing functions of the holding: affiliate network, brand awareness team, in-house Facebook team, SEO team, MarTech team. Job Description: Develop and execute a comprehensive marketing strategy to attract players in Turkey across all key traffic acquisition channels. Collaborate closely with centralized holding teams for budgeting, strategic alignment, and performance control in: Affiliate marketing, SEO, In-house Facebook acquisition, Brand awareness. Build and scale the following marketing verticals within the project itself:
Influencer marketing (collaboration with streamers, influencers, forums, local websites, public, raising own streamers); High-quality brand awareness with presence on all top websites and platforms in the geo, eventually internalizing this function from the holding; Covert offline marketing campaigns (e.g. guerrilla & ambient marketing tailored to the local market); Telemarketing (call-center team already exists and is actively growing); Building of an In-House acquisition team (Facebook, PPC, Revenue Share-based placements).
Qualifications: 2+ years of marketing experience in the Turkish iGaming market; Strong understanding of local audience behavior and market specifics; Solid contact base: affiliates, streamers, influencers, agencies, publishers, community admins, direct media buyers, websites, forums, etc.; Proven experience in building and managing high-performance teams, as well as working cross-functionally with other departments; Data-driven mindset with solid budgeting skills, performance analysis capabilities, and ROI-focused decision making. Our Benefit Cafeteria is Packed with Goodies: Children Allowance Mental Health Support Sport Activities Language Courses Automotive Services Veterinary Services Home Office Setup Assistance Dental Services Books and Stationery Training Compensation
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Head of Marketing (iGaming)
We are looking for a strong
Head of Marketing
with deep expertise in the Turkish iGaming market to join a fast-growing project within a large international iGaming holding. The project is fully focused on the Turkish market and aims to become one of the top players in the region. The operational team includes 135+ specialists, with access to centralized marketing functions of the holding: affiliate network, brand awareness team, in-house Facebook team, SEO team, MarTech team. Job Description: Develop and execute a comprehensive marketing strategy to attract players in Turkey across all key traffic acquisition channels. Collaborate closely with centralized holding teams for budgeting, strategic alignment, and performance control in: Affiliate marketing, SEO, In-house Facebook acquisition, Brand awareness. Build and scale the following marketing verticals within the project itself:
Influencer marketing (collaboration with streamers, influencers, forums, local websites, public, raising own streamers); High-quality brand awareness with presence on all top websites and platforms in the geo, eventually internalizing this function from the holding; Covert offline marketing campaigns (e.g. guerrilla & ambient marketing tailored to the local market); Telemarketing (call-center team already exists and is actively growing); Building of an In-House acquisition team (Facebook, PPC, Revenue Share-based placements).
Qualifications: 2+ years of marketing experience in the Turkish iGaming market; Strong understanding of local audience behavior and market specifics; Solid contact base: affiliates, streamers, influencers, agencies, publishers, community admins, direct media buyers, websites, forums, etc.; Proven experience in building and managing high-performance teams, as well as working cross-functionally with other departments; Data-driven mindset with solid budgeting skills, performance analysis capabilities, and ROI-focused decision making. Our Benefit Cafeteria is Packed with Goodies: Children Allowance Mental Health Support Sport Activities Language Courses Automotive Services Veterinary Services Home Office Setup Assistance Dental Services Books and Stationery Training Compensation
#J-18808-Ljbffr