Guardian Research Network
Marketing-Communications Coordinator - REMOTE
Guardian Research Network, Spartanburg, South Carolina, United States, 29302
Marketing-Communications Coordinator – REMOTE
Job Purpose
The marketing coordinator supports the sales and network development efforts through proactive, strategic marketing and communication tactics designed to generate brand awareness, product promotion and potential client engagement.
Duties and Responsibilities
Manage social media platforms: work with internal sales and communications teams to create a strategy for social media campaigns designed to generate brand awareness, drive traffic to the website, and increase sales leads from the life sciences and healthcare industries using available software tools. Manage timelines and provide measurable results of campaign efforts.
Support company goals and objectives: work with the administrative team to provide support for strategic initiatives including presentations, use case development, newsletters, news releases, and other collateral material as needed.
Market Research: conduct basic market research to understand the competitive environment and trends. Communicate findings to executive leadership and use findings in strategy development.
Website maintenance: provide basic website maintenance with fresh, updated content; provide website metrics reporting and strategies based on metrics.
Trade Show Management: coordinate trade show strategies such as exhibits, attendee roles, pre‑ and post‑marketing efforts, and onsite meetings.
Refine messaging: work with internal teams to create clear, concise, understandable messaging focused on company sales and growth goals to include social media communications/ads, website content, and presentation materials.
Metrics: collect metrics for appropriate campaigns and strategies, determine success level and adjust efforts based on the data.
Other duties as assigned.
Training
HIPAA
CyberSecurity Training
Anti-Harassment
Workplace Ethics
Qualifications
Digital marketing knowledge of social media management, email marketing, content marketing and basic SEO principles
Software proficiency
Customer Relationship Management (CRM) – HubSpot
Microsoft Office Suite
Exceptional writing skills – ability to distill complex topics into clear, easily understood messages for social media, website, use cases and presentations
Basic knowledge of editing software
Project management/Organizational Skills
Communications skills – internal and external audiences
Understanding of healthcare data is a plus
Education and Experience
Bachelors degree in marketing or related field
Two years experience in a marketing role
Working Conditions
Day shift with standard working hours (8 AM – 5 PM) with the ability to work extended hours including nights and weekends.
Limited travel required.
Direct Reports None
Seniority Level Entry level
Employment Type Full-time
Job Function Marketing and Sales
Industries Hospitals and Health Care
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The marketing coordinator supports the sales and network development efforts through proactive, strategic marketing and communication tactics designed to generate brand awareness, product promotion and potential client engagement.
Duties and Responsibilities
Manage social media platforms: work with internal sales and communications teams to create a strategy for social media campaigns designed to generate brand awareness, drive traffic to the website, and increase sales leads from the life sciences and healthcare industries using available software tools. Manage timelines and provide measurable results of campaign efforts.
Support company goals and objectives: work with the administrative team to provide support for strategic initiatives including presentations, use case development, newsletters, news releases, and other collateral material as needed.
Market Research: conduct basic market research to understand the competitive environment and trends. Communicate findings to executive leadership and use findings in strategy development.
Website maintenance: provide basic website maintenance with fresh, updated content; provide website metrics reporting and strategies based on metrics.
Trade Show Management: coordinate trade show strategies such as exhibits, attendee roles, pre‑ and post‑marketing efforts, and onsite meetings.
Refine messaging: work with internal teams to create clear, concise, understandable messaging focused on company sales and growth goals to include social media communications/ads, website content, and presentation materials.
Metrics: collect metrics for appropriate campaigns and strategies, determine success level and adjust efforts based on the data.
Other duties as assigned.
Training
HIPAA
CyberSecurity Training
Anti-Harassment
Workplace Ethics
Qualifications
Digital marketing knowledge of social media management, email marketing, content marketing and basic SEO principles
Software proficiency
Customer Relationship Management (CRM) – HubSpot
Microsoft Office Suite
Exceptional writing skills – ability to distill complex topics into clear, easily understood messages for social media, website, use cases and presentations
Basic knowledge of editing software
Project management/Organizational Skills
Communications skills – internal and external audiences
Understanding of healthcare data is a plus
Education and Experience
Bachelors degree in marketing or related field
Two years experience in a marketing role
Working Conditions
Day shift with standard working hours (8 AM – 5 PM) with the ability to work extended hours including nights and weekends.
Limited travel required.
Direct Reports None
Seniority Level Entry level
Employment Type Full-time
Job Function Marketing and Sales
Industries Hospitals and Health Care
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