athenahealth
Content Marketing Senior Associate – athenahealth
Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. This role supports the strategy, creation, and execution of content that drives awareness, engagement, and demand across the buyer journey. It blends storytelling, analytical thinking, and operational precision to help scale a high-performing content engine.
Base Pay Range $58,000.00/yr - $98,000.00/yr
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries IT Services and IT Consulting
Location Portland, ME
Job Responsibilities
Develop and manage content across multiple formats — blogs, landing pages, e‑books, infographics, webinars, and email modules.
Translate complex topics into clear, compelling, and actionable content tailored to audience needs, personas, journey stages and channels.
Support editorial calendars, campaign content plans, and pillar‑based initiatives aligned to core marketing themes and verticals.
Collaborate with internal SMEs and external writers or agencies to ensure brand consistency and accuracy.
Partner with integrated marketing and demand generation teams to ensure content supports funnel progression and campaign objectives.
Optimize and adapt assets for paid, owned, and earned channels.
Support content tagging, metadata, and asset management processes in the DAM to enable content discoverability and reuse.
Monitor performance metrics (traffic, engagement, conversion) in collaboration with marketing operations and analytics teams.
Recommend content optimizations, A/B testing ideas, and SEO and GEO enhancements to improve visibility and ROI.
Contribute to ongoing content audits and gap analyses to identify opportunities for refresh, reuse, or personalization.
Work closely with creative and content operations teams to uphold editorial standards and workflows.
Ensure compliance with brand, legal, and regulatory guidelines across all content.
Champion consistent messaging across marketing touchpoints and help maintain voice and tone standards.
Typical Qualifications
Bachelor's degree in marketing, business, communications, or related field.
3+ years of experience in content marketing, journalism, or B2B marketing communications.
Strong writing and editing skills with the ability to tailor voice and tone for different audiences.
Proven experience producing content that supports demand generation or nurture campaigns.
Familiarity with SEO/GEO, analytics, and marketing automation or CMS tools.
Excellent project management skills and attention to detail.
Experience in healthcare, SaaS, or technology marketing.
Understanding of content lifecycle management, tagging, and modular content models.
Basic design literacy or comfort collaborating with creative teams and agencies.
Ability to synthesize SME input and translate complex topics into accessible, audience‑first content.
To be considered, please include a link to a portfolio.
Compensation $58,000 – $98,000 per year. Base pay depends on experience, knowledge, and geographical market rates. Atheneahealth offers a competitive total rewards package, including discretionary annual bonuses, variable compensation, and equity plans.
About athenahealth In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate daily hurdles preventing healthcare providers from focusing entirely on their patients, powered by our vision to create a thriving ecosystem that delivers accessible, high‑quality, and sustainable healthcare for all.
Company Culture & DEI Our diverse team, or athenistas, sparks the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do‑ers with unique knowledge and perspectives. Our award‑winning culture is built around shared values of inclusiveness, accountability, and support. We prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, partners, customers, and the communities where we work and serve.
Benefits Health and financial benefits, commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces. We encourage a better work‑life balance with flexible remote options and provide opportunities like book clubs, external speakers, and hackathons.
Equal Opportunity Statement Athenahealth is an equal opportunity employer committed to diversity, equity, and inclusion.
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Base Pay Range $58,000.00/yr - $98,000.00/yr
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries IT Services and IT Consulting
Location Portland, ME
Job Responsibilities
Develop and manage content across multiple formats — blogs, landing pages, e‑books, infographics, webinars, and email modules.
Translate complex topics into clear, compelling, and actionable content tailored to audience needs, personas, journey stages and channels.
Support editorial calendars, campaign content plans, and pillar‑based initiatives aligned to core marketing themes and verticals.
Collaborate with internal SMEs and external writers or agencies to ensure brand consistency and accuracy.
Partner with integrated marketing and demand generation teams to ensure content supports funnel progression and campaign objectives.
Optimize and adapt assets for paid, owned, and earned channels.
Support content tagging, metadata, and asset management processes in the DAM to enable content discoverability and reuse.
Monitor performance metrics (traffic, engagement, conversion) in collaboration with marketing operations and analytics teams.
Recommend content optimizations, A/B testing ideas, and SEO and GEO enhancements to improve visibility and ROI.
Contribute to ongoing content audits and gap analyses to identify opportunities for refresh, reuse, or personalization.
Work closely with creative and content operations teams to uphold editorial standards and workflows.
Ensure compliance with brand, legal, and regulatory guidelines across all content.
Champion consistent messaging across marketing touchpoints and help maintain voice and tone standards.
Typical Qualifications
Bachelor's degree in marketing, business, communications, or related field.
3+ years of experience in content marketing, journalism, or B2B marketing communications.
Strong writing and editing skills with the ability to tailor voice and tone for different audiences.
Proven experience producing content that supports demand generation or nurture campaigns.
Familiarity with SEO/GEO, analytics, and marketing automation or CMS tools.
Excellent project management skills and attention to detail.
Experience in healthcare, SaaS, or technology marketing.
Understanding of content lifecycle management, tagging, and modular content models.
Basic design literacy or comfort collaborating with creative teams and agencies.
Ability to synthesize SME input and translate complex topics into accessible, audience‑first content.
To be considered, please include a link to a portfolio.
Compensation $58,000 – $98,000 per year. Base pay depends on experience, knowledge, and geographical market rates. Atheneahealth offers a competitive total rewards package, including discretionary annual bonuses, variable compensation, and equity plans.
About athenahealth In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate daily hurdles preventing healthcare providers from focusing entirely on their patients, powered by our vision to create a thriving ecosystem that delivers accessible, high‑quality, and sustainable healthcare for all.
Company Culture & DEI Our diverse team, or athenistas, sparks the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do‑ers with unique knowledge and perspectives. Our award‑winning culture is built around shared values of inclusiveness, accountability, and support. We prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, partners, customers, and the communities where we work and serve.
Benefits Health and financial benefits, commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces. We encourage a better work‑life balance with flexible remote options and provide opportunities like book clubs, external speakers, and hackathons.
Equal Opportunity Statement Athenahealth is an equal opportunity employer committed to diversity, equity, and inclusion.
#J-18808-Ljbffr