The New York Times is hiring: Analyst, Audience Strategy & Research, The Athleti

Analyst, Audience Strategy & Research, The Athletic New York, NY The mission of The New York Times is to seek the truth and help people understand the world. Independent journalism is at the heart of all we do. The Athletic operates within this context and focuses on delivering high-quality sports journalism and audience insights to partners and advertisers. About the Role As an Audience Strategy & Research Analyst, you will lead research initiatives that demonstrate the value of our audience to company partners and advertising clients. You will uncover actionable audience insights and use diverse research tools to deliver reporting, analysis, and recommended solutions. You will support custom research projects, including campaign measurement, to prove the effectiveness of advertising on The Athletic. You will collaborate with sales, strategy, planning, creative, and other teams, and contribute to articulating The Athletic’s brand story and its value proposition to marketers. You will report to the Manager of Measurement. Responsibilities Execute custom research — primarily Brand Lift studies — to measure the effectiveness of The Athletic's ad products and campaigns against key KPIs. Leverage proprietary and syndicated data to create analyses that position The Athletic in the marketplace and strengthen client proposals. Develop and analyze custom surveys in partnership with The New York Times Audience Strategy team based on defined research briefs. Ensure quality across all research projects, from study design and survey creation to analysis. Build cross-functional relationships to communicate research findings throughout the organization. Track competitive trends, advertising innovations, and client needs to translate market intelligence into actionable insights. Demonstrate support and understanding of our value of journalistic independence and commitment to the mission. Basic Qualifications 1+ years of experience (e.g., internships) in advertising research or insights development at an agency, research vendor, or brand. 1+ years of experience with data analysis and storytelling, explaining the "why" behind research results. Knowledge of the digital marketing ecosystem and media business. Knowledge of media tools, data and audience measurement tools (MRI, Ipsos Affluent Survey, GWI, Comscore, Kantar, Brand Metrics, SimilarWeb, Google Analytics, Qualtrics, Tableau). This is a hybrid role based out of the New York, NY office. Additional Information REQ-019001 The annual base pay range for this role is $75,000 - $82,000 USD. Earned benefits and workplace accommodations are provided as required by law. The New York Times Company is an Equal Opportunity Employer and does not discriminate based on protected characteristics. We encourage applicants from diverse backgrounds to apply. Apply for this job Indicates a required field. Please follow the prompts to submit your information and materials. The New York Times is committed to protecting applicant information and privacy. For more details, see our privacy practices for job applicants. Fraud warning: The New York Times will only post legitimate job opportunities on our official careers site. If you suspect a fraudulent posting, contact NYTapplicants@nytimes.com. #J-18808-Ljbffr