Lockton
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Overview Lockton is looking to add a Content Strategist to support our national clinical practices with its content strategy and execution to achieve business objectives. The Content Strategist will work with the People Solutions business and Lockton marketing teams to develop, coordinate, and support external and internal content that ensures precise and consistent message delivery. The Content Strategist will enable faster innovation, development, and delivery of content and serve as a dedicated resource to ensure clinical-in-nature content is meeting all objectives. This position will assist in the improvement of the content development process, explore innovations like generative artificial intelligence for increased efficiency, and collaborate across disciplines, practices, geographies, and/or lines of business. They would also apply our content across our multiple channels and platforms both internally and externally.
Responsibilities Develop, coordinate, and execute content strategies by providing content messaging, coordinating with team members, managing content related department deadlines, and communicating with key stakeholders
Develop, coordinate, and support content strategy execution for multiple stakeholders, including Lockton Series, Associates and Producers
Organize content and optimize the user journey to content locations
Quickly update content and collateral and remove old/outdated materials
Publish and maintain an effective library of standardized RFP responses
Ensure Alerts and other materials are published promptly for the benefit of clients
Ensure training and education materials are promptly updated and shared
Support how clinical capabilities present and contribute to intellectual capital
Offer perspectives on innovation like AI and new forms of content, that can create efficiency for the clinical teams
Explore delivery methods like the creation of client dashboards to place all externally facing collateral
Perform writing, copywriting, editing, and proofing of internal and external materials across multiple platforms
Translate guidance content into other formats for publication across internal and external platforms
Maintain precise messaging and branding consistency across online platforms
Compile competitive information and industry best practices
Prioritize and complete special projects as assigned
Meet professional obligations through efficient work habits such as meeting deadlines, honoring schedules, coordinating resources and meetings in an effective and timely manner, and demonstrate respect for others
All work responsibilities are subject to having performance goals and/or targets
Qualifications Bachelor’s degree in communication, marketing, information management or sciences or related field
Minimum 5 years’ experience in relevant fields
Excellent verbal and written communication skills
Ability to work in a cross-functional team that would include collaboration with IT support, business lines, and marketing teams
Ability to excel in a detail-oriented, deadline-driven environment
Ability to prioritize tasks while maintaining high quality
Excellent project management, time management, and organizational skills
Ability to be self-motivated
Ability to complete continuing education requirements as needed
Ability to attend company, department, and team meetings as required, including industry training sessions
Ability to comply with all company policies and procedures, proactively protecting confidentiality of client and company information
Ability to efficiently organize work and manage time to meet deadlines
Ability to use office equipment and Microsoft products (Word, Outlook, PowerPoint) or similar software applications
Ability to work on a computer for prolonged periods
Ability to work outside of normal business hours as needed
Legally able to work in the United States
Collaborative, service-oriented attitude
Basic understanding of healthcare and the role of employers in providing health insurance to plan members
Referrals information and related job listings are available but not part of the core description.
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