Marketing Manager Job at Albert Hotel in Fredericksburg

Marketing Manager – Albert Hotel

Albert Hotel, an urban oasis in Fredericksburg, TX, offers a peaceful luxury experience. Opened January 2025, the property features 105 thoughtfully appointed guest rooms and suites, a sunken limestone pool with outdoor bar, state‑of‑the‑art fitness center, full‑service spa, and four on‑site culinary outlets.

With a focus on guest experience, Albert’s amenities and extensive event spaces make it a prime destination for weddings, private events, and intimate gatherings.

What you’ll do

Digital Marketing

• Maintain the property’s website by updating copy, promotions, and event calendars, and implement any requested changes.
• Produce revenue‑generating email campaigns, developing compelling copy and imagery on a consistent cadence, ensuring guest‑facing email communication is clear.
• Maintain all location listings to ensure information is up‑to‑date across all platforms such as Google, TripAdvisor, Yelp, OpenTable, etc.

Promotions, Packages, & Offers

• Brainstorm, develop, and execute unique, on‑brand promotions that align with the property’s revenue and brand awareness goals.
• Provide regular audits of promotions across platforms, ensuring offers are up‑to‑date, fresh, and seasonal; collaborate with operations and revenue teams.

Events & Activations

• Lead the development, promotion, execution, and management of all events, activations, and property pop‑ups.
• Build relationships with brand‑aligned partners and develop community‑minded programming events and cutting‑edge activations to keep the property top‑of‑mind in the community and drive traffic.
• Maintain and update event listings on all third‑party sites, such as local event calendars.
• Communicate events internally in a clear and timely way; ensure all team members are aware of events and activations through standard operating procedures (SOPs).
• Provide on‑site support during events to ensure successful execution.

Social Media

• Develop monthly, quarterly, and annual content calendars, working with operations teams to ensure content curation and posting strategies align with the property.
• Maintain social media strategies and create content, including video content, for all social media platforms.
• Manage Later accounts, develop KPIs, and provide monthly reports to the Director of Marketing and other key stakeholders.
• Stay on top of social trends and engage in new methods to capitalize on new marketing opportunities.

Branding

• Champion the property’s marketing needs and support team when on‑brand items are developed and rolled out; design additional items for the property as requested by management.
• Write on‑brand, grammatically correct copy for websites, email campaigns, social media, marketing collateral, etc.
• Update all F&B menus, sales kits, catering menus, in‑room collateral, etc.; support team by providing timely updates as needed.
• Ensure all marketing materials on‑site are on‑brand by performing regular audits of operational collateral and guest‑facing messaging.

Public Relations

• Work with third‑party agencies to provide strategic, thoughtful direction based on the property’s needs and goals.
• Field and fulfill incoming media requests for interviews, photography, recipes, etc.
• Coordinate on‑site photoshoots; work with appropriate departments and property stakeholders to ensure shoots are within budget, conducted promptly, and fulfill property needs.

General Responsibilities

• Work with cross‑functional, multi‑project team resources to ensure marketing solutions are delivered on time and on budget according to defined scope, timeline, and cost expectations.
• Work with the Director of Marketing on strategic partnerships and fulfillment as it relates to packages, events, and activations.
• Provide reporting to key stakeholders, managing the optimization of programs on a regular and ongoing basis.

Who you are

• Bachelor’s degree in marketing, public relations, communication, journalism, or related field, or an equivalent combination of education.
• 3‑5+ years of experience in marketing or related field required; previous experience working in hospitality, restaurants, or hotels preferred.
• Highly motivated, organized, and a quick learner.
• Capable of meeting tight deadlines and able to work on multiple projects simultaneously.
• Willing and able to work long hours on evenings and weekends when necessary, including some holidays.
• Adobe Creative Suite, Canva or other design experience is a plus; responsible for basic flyers, brochures, posters, menu updates, etc.
• Strong storytelling and excellent writing ability.
• Superior analytical skills, problem‑solver, and critical thinker using data to make decisions.
• Deeply passionate about hospitality, knowledgeable and at the forefront of emerging digital and creative trends.
• Excellent time management, able to work autonomously and in a team, and intuitive sense of managing digital platforms’ back‑end.
• Skilled in photography & videography best practices and aesthetics.

BENEFITS

• Up to 3 weeks paid time off annually.
• 50% off discount at most New Waterloo restaurants.
• 401(k) matching.
• Paid holidays.
• Discounts at our shops, hotels, and local partnerships.

New Waterloo is an equal‑opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will be accepting applications on an ongoing basis until a candidate is selected for this role.