Digitas North America is hiring: Multicultural Media Planner in New York

Company Description Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds. Overview Right now, we’re looking for a quick-thinking, media-savvy, multicultural media planning expert who’ll support the team as Media Planner in bringing that transformation to life. Sound like you? You’ll be a go‑to person for media planning expertise, facing daily challenges and consistently owning key responsibilities. Responsibilities Work closely with the media supervisor to develop strategic channel/media approaches that routinely impress and excite clients. Collaborate with multicultural client leads to ensure media plans reach the right consumers. Expertly develop and evaluate RFPs, make smart vehicle list recommendations, and effectively utilize media research tools and resources to aid in buy recommendations and campaign development. Develop close relationships with vendors and manage cross‑departmental issues/questions regarding campaign execution. Analyze campaign results to highlight key learnings and translate those learnings into concise, actionable recommendations to improve our work. Qualifications Four‑year college education and 2–4 years of experience working as a media assistant or planner, preferably in a multichannel capacity at a creative agency. Strong familiarity with the digital & TV (linear and CTV) environment and a solid understanding of the media planning and buying process. Understand media consumption nuances between multicultural audiences and the general market. Ability to translate client objectives into exceptional media strategies and communicate them clearly. Solid understanding of general advertising and direct marketing performance metrics, and a firm grasp of media research tools and their effective use. Willingness to travel as needed. Familiarity with generative AI tools (ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation. Spanish fluency is a plus but not required. Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. The benefits package includes medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation Base pay range: $59,850–$90,620 annually. Compensation will be determined based on skills, qualifications, and experience, and may be modified at any time. Temporary roles may be eligible for the freelancer/temporary employee medical plan and 401(k) after meeting eligibility criteria. The application deadline for this posting is 01/01/2026. Accommodation If you require accommodation or assistance with the application or onboarding process, please contact USMSTACompliance@publicis.com . EEO Statement All information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr