We are looking for a creative, strategic, and data-driven Social Media Specialist to join our marketing team. The ideal candidate will be responsible for developing and executing social media strategies to increase brand awareness, engage with our community, and drive growth across various social media platforms. They must also be flexible and able to work well in a team environment, pitching in where help is needed. Essential attributes include excellent communication and interpersonal skills and an ability to multitask and remain focused in a fast-paced, dynamic office situation. This person dives into the details while always keeping the big picture in mind. In addition, the Social Media Specialist must be highly self-motivated, have a positive attitude, and be resourceful and enthusiastic about their work.
Responsibilities
- Plan, build, and execute a cohesive social media strategy that delivers a unified brand message across Instagram, Facebook, LinkedIn, TikTok, YouTube, and Pinterest
- Create, curate, and publish high-quality, engaging content (text, image, and video)
- Take the lead on our paid media. Design, launch, and continuously optimize our social ad campaigns to make sure we reach the people who need to see our brand
- Be a pro at connecting with people. That means replying to every comment and message promptly and professionally, so our followers feel heard and part of the community
- Collaborate with content creators, designers, marketing, and sales teams to ensure brand consistency and alignment
- Identify opportunities for growth and engagement through influencer collaborations and user-generated content
- Monitor, analyze, and report on performance metrics (e.g., engagement, reach, conversions)
- Stay up to date with the latest social media best practices, trends, tools, and technologies
- Conduct competitor analysis to identify trends and inform strategies
- Manage content calendars and scheduling tools (e.g., HubSpot, Smartsheet, Monday)
- Travel for trade shows, case studies, and other opportunities to create content
Qualifications
- Bachelors degree in Marketing, Communications, Journalism, or related field (or equivalent work experience)
- Minimum 2 years of proven experience in a Social Media, Content Creation, or similar role for a business
- Experience creating short-form video content like Reels, TikToks, and YouTube Shorts and distributing through their respective platforms
- Strong understanding of major social media platforms and their respective best practices, including the latest social media trends
- Comfortable managing paid social campaigns and optimizing budgets for performance
- Excellent copywriting, communication, and storytelling skills
- Experience with social media analytics tools (e.g., HubSpot, Meta Business Suite, Google Analytics)
- Ability to analyze data and turn insights into clear, actionable plans for growth
- Knowledge of SEO, content marketing, and digital advertising
- Proficiency in basic graphic design and video editing tools (e.g., Adobe Creative Suite, CapCut)
- Highly organized, creative, detail-oriented, and able to manage multiple projects simultaneously
- Experience with influencer marketing and social media campaigns
Preferred Qualifications
- Experience with social media in the plumbing, HVAC or other trades
Pay and Benefits
- Pay Scale: $31.00 to $34.00 per hour (DOE) plus annual bonus opportunity!
- PPO Medical, Dental, Ortho, Vision, Rx, LTD and Life Insurance
- Employee-only premium covered at 100%Optional Voluntary Benefits: STD, Hospital, Critical Illness, Accident, Discounted Pet Insurance
- Pre-Tax Flex Spending Accounts: Health and/or Dependent Care
- 10.5 Paid Holidays per calendar year
- Community Involvement Volunteer Day
- 401K Plan, 100% match on employees contribution, up to a maximum of 5%
- Employee discounts on Navien products
Since 2006, Navien, Inc. has rapidly emerged as one of the fastest-growing companies in the home comfort sector across North America. A leader in condensing technology, Navien has revolutionized the industry with its line of high-efficiency condensing tankless water heaters, combi-boilers, and wall-hung boilers. In 2024, Navien was recognized as the number one selling manufacturer of gas tankless water heaters and wall-hung boilers in North America.
Expanding its offerings, Navien now boasts a full line of HVAC products, including the innovative NPF Hydro-furnace. Additionally, Navien has ventured into the heat pump water heater market, further solidifying its commitment to sustainable and energy-efficient solutions for home comfort. The company is also making strides in the water treatment space with cutting-edge scale prevention systems and whole-house filtration solutions.
Naviens international reputation is built on sophisticated engineering, robust design, and a steadfast commitment to quality. Backed by over 40 years of advanced technology expertise from its parent company, KD Navien, the company continues to push boundaries in product development. Navien products are available across the United States and Canada through a select network of trusted wholesale distributors.
Navien Inc. is an Equal Opportunity Employer
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