Social Media Associate Job at Mizuho Bank Ltd in New York

Social Media Associate

Our Corporate Communications & Marketing division is looking for a Social Media Associate to help support our corporate social media platforms and digital channels.

Reporting to the Head of Social Media, you will be responsible for assisting with the growth of our firm's global social media presence and the management of our employee social media advocacy platform. The role will work closely with colleagues across the Corporate Communications & Marketing team Branding/Creative Services, Media Relations, Digital Marketing, Conferences & Events as well as our global counterparts in EMEA, APAC, and Japan.

To succeed in this role, you must be passionate about social media, extremely creative, and have excellent writing skills. You are highly driven and have a knack for creating engaging social media content to achieve business and brand-related goals. At the same time, you never lose sight of the details that are often required in a regulated environment.

Responsibilities

Work with the Head of Social Media to manage Mizuho's social media profiles and presence, including LinkedIn, Instagram, Facebook, X, and YouTube

Maintain editorial calendar to ensure consistent and timely posting, incorporating relevant themes, marketing objectives, social media objectives, holidays, and events

Craft engaging and compelling captions/posts tailored to each social media platform and audience demographic, ensuring alignment with brand voice, tone, and messaging strategies

Analyze performance, track KPIs, and report on industry activity through monthly reports.

Coordinate with our agency to launch, monitor and report on paid social campaigns

Collaborate with global offices to write and coordinate social media posts, ensuring local events and initiatives are effectively represented on the global social media channels.

Become an expert on our Hearsay Social Media Advocacy Program, providing guidance and support to employees using the tool.

Monitor social conversations and reputation issues, escalating where necessary

Attend offsite events as needed to capture/create Instagram-first video content

Assist with website management and other digital channels as needed

Educate colleagues by identifying, setting and sharing best practices for how to strengthen our brand's reputation using social media.

Perform ongoing competitor audits for creative inspiration and strategy intelligence.

Stay up to date on social media news and trends to identify new opportunities for the brand.

Assist with other duties as directed by the Head of Social Media.

Qualifications

2-4 years' of social media experience

Bachelor's degree in communications, digital marketing, or related field

Superior writing and copy-editing skills. Ability to distill financial jargon into snackable and engaging content.

Community management, monitoring, and editorial calendar planning experience

Proven track record of designing and delivering strong social media content across channels, including LinkedIn, Instagram, Facebook and X

Strong project management skills focused on organization, time management, and planning

Experience working with social media management platforms (i.e., Sprinklr, Hootsuite, Sprout Social)

Creative, out-of-the-box thinker

Interest in financial services a plus

Positive attitude and willingness to go above and beyond the stated duties