Wayfindi is hiring: SEO Marketing Manager Office: IN - Gurugram in Indiana

Aspire is the leading all-in-one finance operating system for growing businesses. We are on a mission to reinvent business finance for a new generation of entrepreneurs and business owners, empowering startups and SMBs to realise their full potential.

Founded in 2018, Aspire has raised over USD 300M+ across equity and debt from world-class investors. In 2023, we successfully closed an oversubscribed USD 100 million Series C equity round led by Sequoia Capital and Lightspeed Ventures with participation of Tencent, Paypal Ventures, LGT Capital Partners, Picus Capital and MassMutual Ventures. To power our solutions, we have partnered with some of the best companies in the world such as JP Morgan, Visa and Wise and helped more than 50,000 businesses using our suite of products.

Aspire has been awarded Best Employer of the Year and Startup of the year by Asia FinTech Awards, and also LinkedIns Top Startup in Singapore. In 2024, we also made it to CB Insights Top 100 Global Fintech List two years in a row.

You will be amazed by the energy and experience of our team! Aspire serves as an environment for you to innovate and drive change with our team of ex-entrepreneurs, ex-founders, and high-achievers with international and diverse backgrounds. Are you a top talent who is passionate about entrepreneurship? Join our rapidly growing team to make an impact in the Fintech space!

About the role

About the team:

At Aspire, were on a mission to establish ourselves as the unrivaled #1 Finance Operating System for businesses. Our Marketing Team is at the forefront of this exciting journey, playing a pivotal role in building our brand, acquiring new customers, and nurturing existing relationships. Our Marketing team crafts and executes strategies to resonate with our target audience, and also to scale the acquisition of new users by identifying untapped channels and optimizing conversions.

About the role

As the SEO Marketing Manager for New Market Expansion, youll be our market launcher for organic growth, responsible for taking our SEO presence from 0 to 1 in new countries. This is a true foundational role: you'll build our strategy from the ground up, establishing the initial organic footprint required for customer acquisition. Your success is measured by your ability to validate new markets by generating qualified organic traffic that converts into online signups and quality leads.

Youll collaborate closely with the rest of our team, leaning on people like our Product Marketing Managers and our Global Product teams to gather or validate local insights that could make powerful content opportunities. Youll report to Aspires Global SEO Marketing Manager (based in Serbia) and work alongside a team of specialists who deliver content, creative production, and website updates. This will be a hands-on role, and you will be expected to be an individual contributor and manage freelancers and agencies to deliver ambitious goals.

What youll be doing

• Develop and execute the go-to-market SEO strategy for each new international market, from initial research to successful launch.
• Own the delivery of organic growth (search & LLMs) in our emerging markets, identifying foundational content opportunities that resonate with new customers.
• Conduct in-depth market, competitor, and keyword research to build a prioritized content roadmap that validates market viability.
• Manage the initial content production by working with internal teams and external resources to publish our foundational content.
• Drive the generation of qualified online signups and leads to acquire our first customers and prove the potential of new regions.
• Measure, analyze, and report on initial market performance, providing clear, data-backed recommendations on future investment and strategy.
• Become an expert on the nuances of each new target audience, deeply understanding our products value proposition in different cultural contexts.
• Share critical market insights with the rest of the marketing and product teams to inform broader global campaigns and company strategy.
• Utilize tools like Ahrefs for research, opportunity forecasting, and performance tracking.
• Adhere to internal guidelines and processes to ensure all launch activities remain compliant.

About you

• Strategically minded and able to understand how to shape a plan to deliver results
• Curious by nature, you spot problems and identify solutions on your own
• Highly process-driven, analytical, and conscientious
• You have at least 3-4 years of experience in SEO and understand best practices already
• Youre experienced in the use of SEO tools (Ahrefs, SEM Rush, Google Search Console, Google Analytics 4)
• Preferably based in India (understanding of the startup scene is a plus) and have experience in launching the new markets
• Excellent command of the English language, with the ability to write, edit, and refine content to a high standard.
• Ability to understand Aspires needs and organize workstreams and projects with clear timelines and deliverables
• A background in a B2B company would be a significant advantage
• You should be a hands-on, growth-mindset, target and deadline driven team-player

By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Aspire. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Aspire may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Aspire's Candidate Privacy Notice

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