Cella
Location: Mesa, Arizona
Job Type: Permanent
Compensation Range : $90,000 - 105,000 per year
Are you a results-driven marketing strategist with a passion for real estate and a sharp analytical mind?
We are seeking a highly organized and experienced Marketing Manager to drive lead generation, community traffic, and sales growth for our client's residential division. This high-impact role blends deep market analysis with hands-on campaign execution and team leadership to ensure our brand presence and sales goals are consistently achieved.
Responsibilities
Analysis & Strategy: Targeting & Market Intelligence Analyze lead, walk-in, buyer, and market demographics to identify and target best-fit prospects for direct outreach. Land Acquisition Support: Provide crucial market data and insights to inform land purchase opportunities. Optimization & ROI: Rigorously track and analyze results for all marketing initiatives to maximize efficiencies and inform future strategy. Incentive Strategy: Partner directly with sales management to develop and coordinate the most effective incentives and offers to meet and exceed sales goals. Reporting & Communication: Coordinate all data analytics, strategy recommendations, and necessary reports across community, division, regional, and corporate teams. Implementation & Lead Generation
Community Marketing Plans: Develop and execute detailed, community-specific marketing plans targeting leads, walk-ins, and Realtors to drive qualified traffic. Asset Production: Create and deploy produced assets including email, direct mail, social media, and advertising using template-based design programs and marketing automation tools. Brand Guardianship: Ensure all forward-facing elementsincluding collateral, signage, and online contentadhere strictly to brand standards. Budget Management: Develop and oversee the annual marketing budget, manage all invoices, and provide monthly forecasting feedback to the finance team. Team Leadership & Culture
Competitive Analysis: Play an integral role in the division's competitive market analysis, proactively sharing data, strategy, and tactical ideas with the leadership team. Cultural Leadership: Participate as a member of the division leadership team, helping to instill a fun, collaborative culture built on humor, teamwork, and accountability. Qualifications
Minimum of a Bachelor's degree in Marketing or a related field. Experience: Minimum 3 years of related marketing experience. Experience in a sales and marketing environment within Real Estate is strongly preferred. Leadership & Influence: Strong leadership skills, including experience managing team members, high accountability, and the ability to build trust and influence other department heads. Mindset: Demonstrates self-confidence, grit, and a growth mindset, with the ability to be adaptable and problem-solve in high-pressure situations. Skills: Ability to spearhead analytical, strategic, and tactical elements both independently and as part of a team. Execution Focus: Acts with urgency, requiring exceptional organizational skills and attention to detail to successfully prioritize and manage multiple tasks simultaneously. Technical Proficiency: Strong proficiency with Microsoft Office (PowerPoint, Word, and Excel). JOBID :
102025-113402 #LI-CELLA #LI-KF1 #PL Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Cella, a Randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HR. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by Randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days. #J-18808-Ljbffr
Analysis & Strategy: Targeting & Market Intelligence Analyze lead, walk-in, buyer, and market demographics to identify and target best-fit prospects for direct outreach. Land Acquisition Support: Provide crucial market data and insights to inform land purchase opportunities. Optimization & ROI: Rigorously track and analyze results for all marketing initiatives to maximize efficiencies and inform future strategy. Incentive Strategy: Partner directly with sales management to develop and coordinate the most effective incentives and offers to meet and exceed sales goals. Reporting & Communication: Coordinate all data analytics, strategy recommendations, and necessary reports across community, division, regional, and corporate teams. Implementation & Lead Generation
Community Marketing Plans: Develop and execute detailed, community-specific marketing plans targeting leads, walk-ins, and Realtors to drive qualified traffic. Asset Production: Create and deploy produced assets including email, direct mail, social media, and advertising using template-based design programs and marketing automation tools. Brand Guardianship: Ensure all forward-facing elementsincluding collateral, signage, and online contentadhere strictly to brand standards. Budget Management: Develop and oversee the annual marketing budget, manage all invoices, and provide monthly forecasting feedback to the finance team. Team Leadership & Culture
Competitive Analysis: Play an integral role in the division's competitive market analysis, proactively sharing data, strategy, and tactical ideas with the leadership team. Cultural Leadership: Participate as a member of the division leadership team, helping to instill a fun, collaborative culture built on humor, teamwork, and accountability. Qualifications
Minimum of a Bachelor's degree in Marketing or a related field. Experience: Minimum 3 years of related marketing experience. Experience in a sales and marketing environment within Real Estate is strongly preferred. Leadership & Influence: Strong leadership skills, including experience managing team members, high accountability, and the ability to build trust and influence other department heads. Mindset: Demonstrates self-confidence, grit, and a growth mindset, with the ability to be adaptable and problem-solve in high-pressure situations. Skills: Ability to spearhead analytical, strategic, and tactical elements both independently and as part of a team. Execution Focus: Acts with urgency, requiring exceptional organizational skills and attention to detail to successfully prioritize and manage multiple tasks simultaneously. Technical Proficiency: Strong proficiency with Microsoft Office (PowerPoint, Word, and Excel). JOBID :
102025-113402 #LI-CELLA #LI-KF1 #PL Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Cella, a Randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HR. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by Randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days. #J-18808-Ljbffr