Xpress Wellness and Integrity
Freelance Content Creator - Healthcare Social Media
Xpress Wellness and Integrity, Fort Worth, Texas, United States, 76102
Job Type
Contract
Description
Content Creation & Strategy:
Humanize our brand! You'll have the greatest opportunity to showcase the people behind our people-centric business, what we do and who we are! Create viral-worthy, captivating short-form video content for Meta (Instagram Reels, Facebook Reels) and TikTok Develop and execute content strategy to build our TikTok presence from the ground up Produce 8-12 high-quality short-form videos per month (15-60 seconds each) Stay ahead of trending sounds, effects, and viral formats, adapting them authentically for urgent care audiences On-Location Production:
Travel to our clinic locations to capture original, authentic content featuring our facilities, team, and patient experiences (with proper consent) Coordinate with clinic managers and staff to schedule filming sessions Capture behind-the-scenes content, educational moments, staff spotlights, and community engagement Work independently to efficiently film multiple pieces during each location visit Post-Production & Publishing:
Edit all video content with attention to trending audio, effects, and platform-specific best practices Write compelling captions that reflect our brand voice and encourage engagement Post content at optimal times based on analytics data and platform insights Monitor performance metrics and adjust posting schedule and content strategy based on data-driven insights Community engagement (responding to comments and DMs) is not required and can be discussed for scope Content Types We're Looking For:
Urgent Care education: "When to visit urgent care vs. ER" using trending formats Grand opening support: Exciting reveals and community celebration content for new clinic launches Trending sound adaptations: Popular audio trends reimagined for healthcare context Behind-the-scenes clinic life and team personalities Patient success stories and testimonials (with proper consent) Health tips and wellness: Quick, digestible advice using viral formats "Day in the life" healthcare provider content Community engagement and local partnerships Requirements
Required Experience:
2+ years creating short-form video content for social media, with proven viral or high-engagement content Portfolio demonstrating success with Reels (Instagram/Facebook) and TikTok growth Expert-level proficiency with mobile editing apps (CapCut preferred) and trending effects/transitions Experience identifying and quickly adapting trending sounds and viral formats Understanding of platform algorithms and data-driven posting optimization Preferred Skills:
Experience creating content in healthcare, wellness, or professional service industries Knowledge of healthcare marketing compliance and patient privacy considerations Graphic design skills for thumbnail creation and branded elements Analytics interpretation and content optimization based on performance data Photography skills for supplementary static content Personal Qualities:
Creative storyteller who can make healthcare content engaging and relatable Self-motivated with excellent time management for independent work Professional and respectful when interacting with healthcare staff and patients Adaptable to different clinic environments and staff personalities Reliable transportation and willingness to travel regularly within your region Location Requirements
You must be based in one of our markets with easy driving access to multiple clinic locations:
Texas: Dallas-Fort Worth, Houston, Austin, San Antonio, Waco, Tyler Oklahoma: Oklahoma City, Tulsa Kansas: Kansas City, Wichita Ideal candidates will be within 1-2 hours of a market with at least 5+ clinic locations to maximize filming efficiency.
What We Offer
Competitive monthly compensation up to $2,500 based on content volume and performance Travel expense reimbursement for clinic visits and filming Creative freedom to develop authentic, engaging content within our brand guidelines Growth opportunity as we expand to new markets and platforms Flexible schedule - work around clinic hours and your availability Opportunity to make a real impact helping underserved communities access healthcare Compensation Structure
Monthly retainer of $2,000-$2,500 based on:
8-12 high-quality video pieces per month Mix of content complexity (some quick trending videos, some more produced pieces) Consistent posting schedule and engagement management Performance bonuses available for viral content and exceptional engagement
Contract
Description
Content Creation & Strategy:
Humanize our brand! You'll have the greatest opportunity to showcase the people behind our people-centric business, what we do and who we are! Create viral-worthy, captivating short-form video content for Meta (Instagram Reels, Facebook Reels) and TikTok Develop and execute content strategy to build our TikTok presence from the ground up Produce 8-12 high-quality short-form videos per month (15-60 seconds each) Stay ahead of trending sounds, effects, and viral formats, adapting them authentically for urgent care audiences On-Location Production:
Travel to our clinic locations to capture original, authentic content featuring our facilities, team, and patient experiences (with proper consent) Coordinate with clinic managers and staff to schedule filming sessions Capture behind-the-scenes content, educational moments, staff spotlights, and community engagement Work independently to efficiently film multiple pieces during each location visit Post-Production & Publishing:
Edit all video content with attention to trending audio, effects, and platform-specific best practices Write compelling captions that reflect our brand voice and encourage engagement Post content at optimal times based on analytics data and platform insights Monitor performance metrics and adjust posting schedule and content strategy based on data-driven insights Community engagement (responding to comments and DMs) is not required and can be discussed for scope Content Types We're Looking For:
Urgent Care education: "When to visit urgent care vs. ER" using trending formats Grand opening support: Exciting reveals and community celebration content for new clinic launches Trending sound adaptations: Popular audio trends reimagined for healthcare context Behind-the-scenes clinic life and team personalities Patient success stories and testimonials (with proper consent) Health tips and wellness: Quick, digestible advice using viral formats "Day in the life" healthcare provider content Community engagement and local partnerships Requirements
Required Experience:
2+ years creating short-form video content for social media, with proven viral or high-engagement content Portfolio demonstrating success with Reels (Instagram/Facebook) and TikTok growth Expert-level proficiency with mobile editing apps (CapCut preferred) and trending effects/transitions Experience identifying and quickly adapting trending sounds and viral formats Understanding of platform algorithms and data-driven posting optimization Preferred Skills:
Experience creating content in healthcare, wellness, or professional service industries Knowledge of healthcare marketing compliance and patient privacy considerations Graphic design skills for thumbnail creation and branded elements Analytics interpretation and content optimization based on performance data Photography skills for supplementary static content Personal Qualities:
Creative storyteller who can make healthcare content engaging and relatable Self-motivated with excellent time management for independent work Professional and respectful when interacting with healthcare staff and patients Adaptable to different clinic environments and staff personalities Reliable transportation and willingness to travel regularly within your region Location Requirements
You must be based in one of our markets with easy driving access to multiple clinic locations:
Texas: Dallas-Fort Worth, Houston, Austin, San Antonio, Waco, Tyler Oklahoma: Oklahoma City, Tulsa Kansas: Kansas City, Wichita Ideal candidates will be within 1-2 hours of a market with at least 5+ clinic locations to maximize filming efficiency.
What We Offer
Competitive monthly compensation up to $2,500 based on content volume and performance Travel expense reimbursement for clinic visits and filming Creative freedom to develop authentic, engaging content within our brand guidelines Growth opportunity as we expand to new markets and platforms Flexible schedule - work around clinic hours and your availability Opportunity to make a real impact helping underserved communities access healthcare Compensation Structure
Monthly retainer of $2,000-$2,500 based on:
8-12 high-quality video pieces per month Mix of content complexity (some quick trending videos, some more produced pieces) Consistent posting schedule and engagement management Performance bonuses available for viral content and exceptional engagement