Digital Advertising Specialist Job at Hubbard Broadcasting in Washington

Description

• Oversee and execute the scheduling, production and implementation of all digital/mobile campaigns in ad server (DFP/GAM) to ensure timely, accurate implementation, as well as full delivery.
• Coordinate the development of online advertisements, including overseeing the creative design and content development, that meet the marketing/business objectives of clients, furthering clients' brand strategy, and promoting successful campaigns.
• Manage client projects from implementation to completion.
• Produce comprehensive reports and analysis of client campaigns including producing detailed campaign recaps.

• Work with internal teams/AEs to understand clients' needs and generate ideas for advertising solutions, often involving impression levels/mockups/statistics/reporting/etc.
• Work with Marketing department to develop internal creative that meets our business objectives to advance company's brand strategy.
• Fulfill and implement any and all sales objectives, at time creating microsites, building programs, implementing and updating content, etc.
• Set up, modify and manage online and mobile ad serving systems -- including tagging and targeting schematic, as well as advertising specs and guidelines -- as new company and product offerings evolve.
• Provide frequent updates to Sales on inventory and campaign delivery statuses.
• Maintain the QA process, including screening all incoming creative to uphold content restrictions and quality assure all booked advertisements.
• Assist with the development of operational best practices and campaign lessons learned that can be leveraged by Sales
• Explore new technologies and potential external partners that will help bolster online and mobile advertising capabilities to drive business.
• Other duties as assigned.

Qualifications

• Bachelor's degree required.
• Strong attention to detail required.
• Demonstrated ability to create internet based and digital media marketing solutions.
• Advanced PC skills; strong experience with DFP/GAM, AdX, AdSense, WordPress, Google Analytics, Adobe Creative Suite, MS PowerPoint, Word, Excel required. Completion of Google Analytics Certifications a plus.
• Experience with Google Ads Manager, Social Media Marketing (Facebook, LinkedIn, Twitter), SEO/PPC. Completion of Google Ads Certifications a plus.
• Experience with Internet page creation (HTML/Java Script, Flash, and/or streaming media platforms) a plus.
• Experience with programmatic selling of remnant inventory a plus.
• Ability to establish and maintain customer relationships, communicate effectively with a wide range of personalities in a professional and courteous manner.
• Project an appropriate professional appearance and demeanor.
• Ability to work in compliance with company policies and procedures.
• Ability to function in a team environment.
• Ability to work established schedule and other hours as needed.
• The Company may make reasonable accommodations to facilitate the ability to perform essential job functions.

Physical Requirements

• Ability to communicate in English both verbally and in writing.
• Manual dexterity and fine motor skills to manipulate computer keys and general office equipment (telephone, copier, calculator, etc.) for extended periods of time.
• Ability to hear and speak clearly and follow both oral and written direction.
• The Company may make reasonable accommodations to facilitate the ability to perform essential job functions.