Astreya
We’re looking for a Senior B2B Marketing Content Strategist to be the architect of our brand voice and the driving force behind messaging that moves business outcomes.
In this role, you’ll craft high-impact campaigns, emails, landing pages, video scripts, and branded experiences that engage SMB buyers, influence decisions, and accelerate growth. You’ll work closely with cross-functional teams—including Product Marketing, Sales, Comms, Engineering, and Legal—to ensure every message is on-brand, persuasive, and performance-driven.
Create High-Impact Content: Develop marketing assets—emails, landing pages, video scripts, paid campaigns, and experiential content—that captivate audiences and drive measurable results.
Translate Strategy Into Story: Turn complex briefs and business objectives into clear, compelling narratives for Marketing, Sales, Customer Success, and IT decision-makers.
Uphold Brand Voice: Ensure messaging is consistent, clear, and tailored to different personas, channels, and buyer journey stages.
Partner with Integrated Marketing, Product Marketing, Comms, Sales, Legal, and Engineering to align content with broader business goals.
Contribute strategic insights to campaign planning and content development that maximizes awareness, engagement, conversion, and retention.
Editorial Leadership: Review, refine, and elevate all marketing content to ensure quality, accuracy, and impact.
Optimize for Performance: Apply SEO principles, UX best practices, and data insights to boost content visibility and engagement.
Track content performance and use analytics to continuously improve messaging strategies.
Adaptability & Thought Leadership: Navigate shifting priorities, provide strategic guidance, and elevate content to meet market and audience needs.
Create persuasive content that resonates with SMB buyers and internal stakeholders.
Content Marketing & UX Expertise: Strong knowledge of content marketing strategies, SEO, and UX principles.
Cross-Functional Collaboration: Experienced working with teams such as Product Marketing, Sales, Comms, Legal, and Engineering.
Exceptional Writing & Editing Skills: Clarity, brevity, and precision in all content.
Portfolio demonstrating diverse content, tones, and performance-driven results.
Proven Expertise in B2B Marketing Copywriting: 10+ years of experience, ideally in tech or SaaS.
Strategic and Creative Balance: Align content with business goals while delivering compelling, on-brand messaging.