JD Finish Line
The Integrated Marketing Strategist plays a pivotal role in bringing JD North America’s brand vision to life across every touchpoint. You’ll help drive alignment across teams, translate brand priorities into go-to-market plans, and ensure flawless execution of marketing programs that build the JD brand and drive business growth. This individual should effectively exhibit JD Finish Line’s core values of Customer, People, Winning, Community, and Financial Responsibility in everything they do by performing the following key duties:
Bring JD’s Brand Strategy to Life:
Apply the JD brand framework to all integrated marketing initiatives, ensuring consistency, clarity, and cultural relevance.
Develop, manage, and execute intentional go to market briefs that translate business objectives into actionable marketing programs across physical, paid, and owned channels.
Campaign Planning & Execution:
Partner with cross-functional teams to build, communicate, and manage the marketing calendar, ensuring alignment between brand, media, retail, and creative functions.
Collaborate closely with owned channel leads (email, site, app, social) to craft integrated, insight-led campaigns that maximize reach and engagement.
Performance Measurement & Optimization:
Analyze campaign performance against key KPIs, providing data-driven recaps and actionable learnings to continuously improve impact and efficiency.
Own day-to-day scheduling and activation of marketing content and campaign moments, ensuring JD’s presence stays consistent, timely, and impactful.
Passionate about youth culture, sport, and lifestyle brands.
Typically requires a Bachelor’s degree (B.A.) Required Computer and Technical Skills:
Knowledge and experience using Google Suite.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Sit for more than 6 hours per shift
Punctuality and regular attendance consistent with the company’s policies are required for the position.
The work environment for this position is a moderately noisy office setting.
Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per the company policy. 10% bonus target. This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.