Content Marketing Strategist Job at Placemakr in Germantown

What You'll Do Email Marketing Develop and execute email campaigns, including newsletters, promotions, and lifecycle automations Manage segmentation and testing strategies to improve engagement and booking conversion Write and edit content aligned with brand tone and marketing objectives Review and refine email copy from other teams to ensure clarity, consistency, and brand alignment Monitor performance metrics and make data-driven improvements Website & SEO Content Build, update, and maintain website content including landing pages, property pages, FAQs, and blogs (no development required) Write, edit, and optimize copy for new and existing pages to improve engagement, SEO performance, and conversion Implement SEO recommendations from our agency and ensure on-page content aligns with performance goals Conduct regular audits of site content to ensure accuracy, consistency, and optimization for conversion and user experience Additional Initiatives Collaborate with internal teams to craft compelling content aligned with brand messaging In partnership with Brand Marketing Manage, own relationship with social media agency Review, edit, and quality-check content from internal and external contributors to ensure brand consistency Create original content as needed to support strategic initiatives and fill gaps across channels Support property launches and broader brand campaigns with clear, aligned messaging Ensure all content reflects Placemakr’s tone, voice, and brand standards Stay current on content and email marketing best practices Take on additional responsibilities as assigned What It Takes Bachelor’s degree in Marketing, Communications, Journalism, or a related field 3–5 years of content marketing experience (hospitality or multi-property industry preferred) Proven experience managing email programs and website content Excellent writing and editing skills Experience with CMS tools (preferably HubSpot), email marketing platforms, and blog publishing Solid understanding of SEO basics and digital content optimization Strong project management and cross-functional collaboration skills Agency experience is preferred Detail-oriented and organized with strong communication skills Comfortable managing multiple content projects and tight timelines A team player who thrives in fast-paced, collaborative environments Ability to give and receive feedback with flexibility and positivity Skilled at turning complex topics into clear, engaging content Our benefits & perks Competitive Pay and Generous Stock Options Medical, Vision & Dental Insurance with options for Flexible Spending Accounts Generous Paid Time-Off Program Paid Parental Leave Paid Life Insurance 401k + 4% employer matching program Monthly cell phone reimbursement, health & wellness stipend and a generous onboarding stipend for remote employees Plus, discounts to stay at select Placemakr properties all over the US Our community norms Great people are the key to our success. From corporate team members to our property teams and leaders, we’re looking for collaborative, driven individuals to join us as we continue to expand our presence across the US. Most importantly, we create positive community norms that shape our company culture and inform how we do business: We own it. We make it better. We treat people right. Applicants must be legally authorized to work in the United States and meet our age requirements of 18 years or older in order to be considered for employment with Placemakr. Placemakr will provide reasonable accommodation to complete an application upon request, consistent with applicable law. If you require an accommodation, please contact our team at recruiting@placemakr.com All your information will be kept confidential according to EEO guidelines. Placemakr values diversity of all kinds and is committed to building a diverse and inclusive workplace where we learn from each other. We are an equal opportunity employer and evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. Placemakr participates in the E-Verify program as part of our hiring process in order to stay committed to maintaining a legal workforce and complying with all applicable employment laws. E-Verify is a federal system that allows employers to confirm the employment eligibility of newly hired employees by comparing information from an employee’s Form I-9 to data from U.S. Department of Homeland Security and Social Security Administration records. All new hires will be required to complete the Form I-9 and may be verified through the E-Verify system. For more information about E-Verify, please visit www.e-verify.gov. If you don’t meet 100% of the above qualifications, we still encourage you to apply! #J-18808-Ljbffr