Colle McVoy is hiring: Associate Earned Creative Director in Minneapolis

About Colle McVoy

Colle McVoy is a full-service agency and certified B Corp known for building enduring relationships between forward-thinking brands and people. It created the first AI-powered La-Z-Boy recliner and has been behind many innovative projects, including campaigns that keep audiences hooked. Named a 2024 Innovation SABRE Disruptive Agency of the Year and Ad Age A-List Standout Agency, our nimble talent model unlocks holistic creative problem solving. Our capabilities span the entire marketing ecosystem: Brand and influencer strategy, design, experiential, social, branded content, media, PR and more. Backed by an award-winning culture, we’ve earned Best Place To Work honors 15 years in a row.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Design, Art/Creative, and Information Technology

Industries

Advertising Services

Job Overview

Part culture connoisseur, part idea factory, Colle McVoy is seeking a Fame Multiplier who connects the dots between brands and culture to earn outsized attention.

We are looking for a talented earned creative thinker – somebody who connects the dots between brands and culture to concept and execute campaigns that earn outsized attention. This position sits within the emerging Earned Creative + Public Relations discipline and touches nearly the full breadth of CM’s client roster.

Responsibilities

• Maintain involvement across a variety of accounts with earned creative needs.
• Apply a “solution neutral” mindset to solving specific brand problems and generating best-in-class earned creative thinking and execution.
• Draft and present earned creative ideas to current and prospective clients during key planning periods.
• Contribute to new business pitches and bring high-caliber, earned-first thinking to the table.
• Create strong and effective internal partnerships, leading collaboration across integrated teams.
• Remain adept at understanding the potential of emerging tech and platforms.
• Push yourself and others out of comfort zones to think differently and be innovative in what we deliver and how we deliver it.
• Understand strategic intent of projects and audience/customer goals.
• Actively coach and mentor peers about best practices in earned creative.
• Integrate emerging AI technologies into daily workflows to support innovation, automation, and operational excellence.

Required Skills

• Exceptional creative chops and experience creating content.
• Outstanding writing or art direction/design skills.
• Proficiency in the use of generative artificial intelligence tools (such as ChatGPT, Midjourney, Google Gemini, etc.).
• Ability to articulate ideas or idea builds to internal audiences and clients.
• A grasp of the changing landscape of PR/advertising/marketing, a basic understanding of how brands are built using social, earned/PR, experiential, etc.
• 360‑campaign understanding and experience.
• Persuasive and effective communication.
• Strong relationship building.

Qualifications

• Bachelor’s degree in a related field.
• Five or more years of agency or relevant experience at creatively ambitious agencies or brands.
• Experience participating in earned creative activation assignments from start to finish.
• Proficient in Microsoft Word, PowerPoint, and Outlook.
• Active social media content consumer on Twitter, Instagram, and TikTok (minimum), as well as generative AI platforms.
• Ability to travel as needed.

Benefits & Compensation

At the time of posting, the base salary for this position ranges from $90,000 to $120,000. Compensation will be determined based on a variety of factors, including but not limited to relevant skills, experience, and qualifications. In addition to the base salary, we offer a comprehensive benefits package, including health and wellness options, agency perks, and the flexibility of a hybrid work environment.

Equal Opportunity Statement

We are an Equal Opportunity Employer.