Company Overview: Sesh is one of the fastest-growing nicotine brands in North America. We’re building a premium, science-backed brand that is changing the way people think about nicotine. As we scale nationally, trade marketing is a critical driver of growth — making sure our brand shows up in retail with excellence, speed, consistency, and impact.
About the Role: We're looking for an influencer marketing manager to join our team. This individual is a key member of the marketing team, responsible for identifying and collaborating with influencers/ambassadors to meet brand goals and objectives. This role involves executing influencer marketing strategies, negotiating contracts, and maintaining strong relationships with influencers to ensure successful collaborations.
Role Descriptions:
- Campaign Execution & Collaboration: Work closely with the Director of Content to create campaign's that deliver high-quality content that aligns with Sesh’s brand voice, messaging, and legal guidelines.
- Influencer Identification: Source and evaluate influencers who authentically align with Sesh’s target audience, values, and campaign goals. Build relationships that drive long-term brand advocacy and measurable results.
- Performance Analysis & Reporting: Track and analyze influencer campaign performance across platforms. Identify insights, measure ROI, and refine strategies to continually optimize reach, engagement, and efficiency.
- Trendspotting & Industry Insights: Stay ahead of emerging influencer marketing trends, tools, and best practices. Proactively apply insights to improve campaign performance and keep Sesh at the forefront of the category.
- Creative Brief Development: Collaborate with the content and social teams to develop monthly influencer briefs and creative direction. Ensure deliverables align with each campaign’s objectives and brand strategy.
- Negotiation & Contract Management: Negotiate influencer contracts, deliverables, and compensation structures. Ensure all partnerships comply with brand standards, platform guidelines, and legal requirements.
Qualifications
- 2-3 years of experience in influencer or affiliate marketing
- Excellent communication and relationship-building skills; comfortable managing multiple creators at once
- Comfortable working in a regulated industry (nicotine / harm reduction) and excited about Sesh’s mission
- Experience with Uplfuence is a plus , any other influencer management tools/software.
What We Offer
- Impact: Be part of a movement creating meaningful change in a stagnant, Big Tobacco - dominated industry
- Growth: Work directly under senior leadership in a role with clear upward mobility
- Culture: A small but driven team that values independence, creativity, and authenticity
- Mission: Help redefine nicotine consumption and contribute to a smoke-free future