Partnerships Marketing Manager Job at Freeman+Leonard in San Antonio

We’re seeking a Strategic Partnerships Marketing Manager to build and scale a portfolio of high-impact partners that drive brand awareness, pipeline, and revenue through co-marketing and co-selling programs. This role owns the full partner marketing lifecycle—from identifying and onboarding new partners to launching joint campaigns, managing relationships, and tracking ROI.

Key Responsibilities

Strategy & Planning

• Define the partner marketing strategy, segmentation, value propositions, and quarterly/annual plans aligned with overall business goals.
• Build joint business plans (JBPs) with top partners, including goals, KPIs, funding, and governance cadences.
• Create scalable playbooks, toolkits, and templates to make partner marketing execution repeatable across regions and partner types.

Partner Lifecycle Management

• Source, evaluate, and onboard new strategic partners (e.g., platforms, brands, associations, resellers, affiliates, or communities).
• Negotiate co-marketing agreements, deliverables, timelines, and brand guidelines in collaboration with cross-functional stakeholders.
• Serve as the primary marketing point of contact for partners, managing relationships and quarterly business reviews.

Co-Marketing & Demand Generation

• Plan and execute joint campaigns across content, email, social, paid media, webinars, events, and referral programs with clear attribution.
• Launch co-branded content, case studies, landing pages, and videos that showcase shared success stories.
• Manage partner events such as sponsorships, pop-ups, trade shows, and community activations, including pre/during/post-event promotion.
• Own referral and affiliate programs, including offer strategy, tracking, payouts, and partner communications.

Enablement & Content

• Develop partner enablement resources such as one-pagers, pitch decks, messaging guides, and “campaign-in-a-box” kits.
• Deliver live and on-demand partner training sessions; manage certifications on positioning, offers, and compliance.

Analytics & Optimization

• Define KPIs and dashboards for sourced/influenced pipeline, partner-driven revenue, content engagement, and portal usage.
• Track marketing fund utilization and ROI, making recommendations for renewals and optimizations.
• Maintain clean attribution and lead flow in CRM/PRM systems; conduct A/B testing to improve partner conversion rates.

Cross-Functional Collaboration & Operations

• Partner closely with Marketing, Revenue Operations, and Sales to align launches and messaging.
• Manage budgets, timelines, and agency/vendor relationships to ensure legal and brand compliance across all programs.
• Build internal visibility through performance reporting, success stories, and executive readouts.

Qualifications

• 3–5+ years in partner marketing, strategic alliances, channel marketing, or partnerships management .
• Proven success designing and executing co-marketing programs that deliver measurable pipeline and revenue.
• Strong planning, negotiation, and relationship management skills with executive presence and cross-functional influence.
• Hands-on campaign execution experience across multiple channels (content, email, social, paid, events).
• Data-driven mindset with experience defining KPIs, building dashboards, and turning insights into action.
• Excellent project management and communication skills; ability to create repeatable playbooks and manage multiple projects simultaneously.
• Proficiency with CRM, marketing automation, and partner tools (e.g., Salesforce/HubSpot, Marketo, PartnerStack, Allbound, Impartner).

Nice to Have

• Experience in multi-location, franchise, marketplace, or SMB environments.
• Prior work with associations, schools, influencer, or affiliate partnerships.
• Event marketing and sponsorship management experience.
• Familiarity with marketing fund structures (MDF, co-op, SPIFFs).

Success in the First 6–12 Months

• Launch 6–10 joint campaigns with key partners, meeting agreed pipeline and revenue targets.
• Build and publish a scalable partner toolkit or portal with measurable engagement.
• Achieve >80% marketing fund utilization with clear ROI documentation.
• Increase active, marketing-ready partners by X%; improve partner satisfaction metrics.
• Establish a recurring executive dashboard and reporting cadence for partner performance.

Tools & Systems

CRM (Salesforce/HubSpot) · PRM (PartnerStack/Allbound/Impartner) · MAP (Marketo/HubSpot) · Analytics (GA4, Looker, Tableau) · Project Tools (Asana, Jira) · CMS (WordPress, Webflow, Unbounce) · UTM & Attribution Frameworks